Annotating, Understanding, and Predicting Long-term Video Memorability

International audienceMemorability can be regarded as a useful metric of video importance to help make a choice between competing videos. Research on computational understanding of video memorability is however in its early stages. There is no available dataset for modelling purposes, and the few previous attempts provided protocols to collect video memorability data that would be difficult to generalize. Furthermore, the computational features needed to build a robust memorability predictor remain largely undiscovered. In this article, we propose a new protocol to collect long-term video memorability annotations. We measure the memory performances of 104 participants from weeks to years after memorization to build a dataset of 660 videos for video memorability prediction. This dataset is made available for the research community. We then analyze the collected data in order to better understand video memorability, in particular the effects of response time, duration of memory retention and repetition of visualization on video memorability. We finally investigate the use of various types of audio and visual features and build a computational model for video memorability prediction. We conclude that high level visual semantics help better predict the memorability of videos

Predicting media memorability using ensemble models

Memorability, defined as the quality of being worth remembering, is a pressing issue in media as we struggle to organize and retrieve digital content and make it more useful in our daily lives. The Predicting Media Memorability task in MediaEval 2019 tackles this problem by creating a challenge to automatically predict memorability scores building on the work developed in 2018. Our team ensembled transfer learning approaches with video captions using embeddings and our own pre-computed features which outperformed Medieval 2018’s state-of-the-art architectures

MediaEval 2018: Predicting Media Memorability Task

In this paper, we present the Predicting Media Memorability task, which is proposed as part of the MediaEval 2018 Benchmarking Initiative for Multimedia Evaluation. Participants are expected to design systems that automatically predict memorability scores for videos, which reflect the probability of a video being remembered. In contrast to previous work in image memorability prediction, where memorability was measured a few minutes after memorization, the proposed dataset comes with short-term and long-term memorability annotations. All task characteristics are described, namely: the task's challenges and breakthrough, the released data set and ground truth, the required participant runs and the evaluation metrics

Overview of The MediaEval 2022 Predicting Video Memorability Task

This paper describes the 5th edition of the Predicting Video Memorability Task as part of MediaEval2022. This year we have reorganised and simplified the task in order to lubricate a greater depth of inquiry. Similar to last year, two datasets are provided in order to facilitate generalisation, however, this year we have replaced the TRECVid2019 Video-to-Text dataset with the VideoMem dataset in order to remedy underlying data quality issues, and to prioritise short-term memorability prediction by elevating the Memento10k dataset as the primary dataset. Additionally, a fully fledged electroencephalography (EEG)-based prediction sub-task is introduced. In this paper, we outline the core facets of the task and its constituent sub-tasks; describing the datasets, evaluation metrics, and requirements for participant submissions.Comment: 6 pages. In: MediaEval Multimedia Benchmark Workshop Working Notes, 202

Overview of the MediaEval 2022 predicting video memorability task

This paper describes the 5th edition of the \textit{Predicting Video Memorability Task} as part of MediaEval2022. This year we have reorganised and simplified the task in order to lubricate a greater depth of inquiry. Similar to last year, two datasets are provided in order to facilitate generalisation, however, this year we have replaced the TRECVid2019 Video-to-Text dataset with the VideoMem dataset in order to remedy underlying data quality issues, and to prioritise short-term memorability prediction by elevating the Memento10k dataset as the primary dataset. Additionally, a fully fledged electroencephalography (EEG)-based prediction sub-task is introduced. In this paper, we outline the core facets of the task and its constituent sub-tasks; describing the datasets, evaluation metrics, and requirements for participant submissions

The influence of audio on video memorability with an audio gestalt regulated video memorability system

Memories are the tethering threads that tie us to the world, and memorability is the measure of their tensile strength. The threads of memory are spun from fibres of many modalities, obscuring the contribution of a single fibre to a thread's overall tensile strength. Unfurling these fibres is the key to understanding the nature of their interaction, and how we can ultimately create more meaningful media content. In this paper, we examine the influence of audio on video recognition memorability, finding evidence to suggest that it can facilitate overall video recognition memorability rich in high-level (gestalt) audio features. We introduce a novel multimodal deep learning-based late-fusion system that uses audio gestalt to estimate the influence of a given video's audio on its overall short-term recognition memorability, and selectively leverages audio features to make a prediction accordingly. We benchmark our audio gestalt based system on the Memento10k short-term video memorability dataset, achieving top-2 state-of-the-art results

Short-Video Marketing in E-commerce: Analyzing and Predicting Consumer Response

This study analyzes and predicts consumer viewing response to e-commerce short-videos (ESVs). We first construct a large-scale ESV dataset that contains 23,001 ESVs across 40 product categories. The dataset consists of the consumer response label in terms of average viewing durations and human-annotated ESV content attributes. Using the constructed dataset and mixed-effects model, we find that product description, product demonstration, pleasure, and aesthetics are four key determinants of ESV viewing duration. Furthermore, we design a content-based multimodal-multitask framework to predict consumer viewing response to ESVs. We propose the information distillation module to extract the shared, special, and conflicted information from ESV multimodal features. Additionally, we employ a hierarchical multitask classification module to capture feature-level and label-level dependencies. We conduct extensive experiments to evaluate the prediction performance of our proposed framework. Taken together, our paper provides theoretical and methodological contributions to the IS and relevant literature