Sustainability in the Aerospace, Naval, and Automotive Supply Chain 4.0: Descriptive Review

The search for sustainability in the Supply Chain (SC) is one of the tasks that most concerns business leaders in all manufacturing sectors because of the importance that the Supply Chain has as a transversal tool and due to the leading role that it has been playing lately. Of all the manufacturing sectors, this study focuses on the aerospace, shipbuilding, and automotive sectors identified as transport. The present study carries out a descriptive review of existing publications in these three sectors in relation to the sustainability of the Supply Chain in its 4.0 adaptation as an update in matters that are in constant evolution. Among the results obtained, Lean practices are common to the three sectors, as well as different technologies focused on sustainability. Furthermore, the results show that the automotive sector is the one that makes the greatest contribution in this sense through collaborative programs that can be very useful to the other two sectors, thus benefiting from the consequent applicable advantages. Meanwhile, the Aerospace and Shipbuilding sectors do not seem to be working on promoting a sustainable culture in the management of the Supply Chain or on including training programs for their personnel in matters related to Industry 4.0

Scrum in Practice: an Overview of Scrum Adaptations

Agile software development practices have gained widespread acceptance and application across all industries. Scrum, as one of the most widely used agile methods, has been adopted in countless organizations. However, while there is an understanding that practitioners rarely apply Scrum by the book , only little research addresses the actual adaptations and modifications that are made to fit Scrum to real world requirements: whether it is to solve methodological drawbacks, to fit the method to specific contextual constraint, or to add additional value to the method by augmentation or combination with other tools and methods. To get an overview of the proposed adaptations and their implications, this study presents a systematic review of literature reporting on challenges and motivations that lead to modifications of the Scrum method. Based on 31 relevant studies we extract seven distinct motivations for modifying Scrum, as well as six generic solution strategies to adapt the method

Strategic innovation management at Netflix: a case study

Netflix is a company that implemented a disruptive innovation and shocked the business market with its way to create and deliver value to their customers, breaking away with the old way to watch a movie at home. The culture of freedom and responsibility engaged by a radical transparency is committed by the whole company where every kind of employee at all teams share ideas and know everything about the company’s strategy. This research consists of a description and analysis of the strategic approaches used by Netflix that explain its business success and demonstrates the technology and the business development made by one the most important players in the streaming service. It is entirely based on secondary data obtained through an exploratory literature review over the last ten years. The model by which Netflix manages its innovation process is based on agile frameworks who actively engage the developer’s team, team leaders, and top management and have the costumer at the center of the value stream. The internal culture of the firm, based on ample freedom and responsibility, and engaged by a radical transparency, is pursued by the whole company where every kind of employee, in all teams, share ideas and know everything about the company’s strategy. The article explores and emphasizes the main aspects of the company’s strategy to innovation which is based on the development of specific technological approaches based on purpose made algorithms that works to map the streaming user’s preferences. It is coupled with the implementation and constant dissemination of the agile mindset linked with frameworks, methods, and techniques such as Scrum, Kanban, and Agile at Scale, which together enable Netflix to sustain and promote its innovative business process. Netflix approach to innovation has become a model for many other companies over the globe to create an environment focused on customer centricity, elect quality as a statement, and align employees with strategy.This work has been supported by FCT – Fundação para a Ciência e Tecnologia UIDB/00319/202

E-finance-lab at the House of Finance : about us

The financial services industry is believed to be on the verge of a dramatic [r]evolution. A substantial redesign of its value chains aimed at reducing costs, providing more efficient and flexible services and enabling new products and revenue streams is imminent. But there seems to be no clear migration path nor goal which can cast light on the question where the finance industry and its various players will be and should be in a decade from now. The mission of the E-Finance Lab is the development and application of research methodologies in the financial industry that promote and assess how business strategies and structures are shared and supported by strategies and structures of information systems. Important challenges include the design of smart production infrastructures, the development and evaluation of advantageous sourcing strategies and smart selling concepts to enable new revenue streams for financial service providers in the future. Overall, our goal is to contribute methods and views to the realignment of the E-Finance value chain. ..

Agile Six Sigma – A Descriptive Approach

Organizations are more dynamic, competitive and uncertain than in the past; therefore, they must be highly flexible in order to provide an agile condition for responsiveness to customer changes. This paper aims to explain how being Agile can improve the Six-Sigma methodology and explore how Agile and Lean Six Sigma (LSS) principles work together. We will outline the benefits of their relation with each other

Optimizing Product-Market Fit: A Digital Marketing Approach for Performance Measurement

In today's digital economy, digital marketing has grown in scope and now acts as a liaison connecting digital interactions and key start-up activities. The low investment and dynamic elements of digital marketing favor the start-up environment and enable a flexible match between digital interactions and start-up growth. However, start-ups are usually unfamiliar with all the possibilities digital marketing offers and connect its influence solely with marketing and sales. Digital marketing, powered by data analytics, can support start-ups in different key activities such as testing and experimentation, customer education, and others. This thesis first explores how digital marketing impacts start-up development within a set of growth drivers supporting different key activities and associated areas. Through a systematic literature review, the Macro- dynamic Framework was developed to identify and connect fifteen growth drivers and digital marketing impact for achieving start-up growth in four different areas. Secondly, as Product-Market fit is identified as one of the key drivers of start-up growth, this research focused on investigating how can product-market fit be influenced through digital marketing. One of the major challenges start-ups have in this perspective is measuring digital marketing performance and interpreting the collected data. As Product-Market fit and performance measurement both largely rely on the provided digital marketing analytics and received feedback, the DM_Optima framework is developed to connect the touchpoints of both areas. Through multiple case study research with nine start-ups, the thesis demonstrates this Framework application. The DM_Optima Framework is developed with a Balanced Scorecard and enables start-ups to test their ability to optimize product-market fit through digital marketing and performance measurement. The results of DM_Optima help start-up founders and managers to achieve or maintain their product-market fit and establish efficient practices of digital marketing performance measurement from an internal organizational perspective.Na economia digital de hoje, o marketing digital cresceu no seu âmbito e actua agora como um elo de ligação entre as interacções digitais e as principais actividades de arranque. O baixo investimento e os elementos dinâmicos do marketing digital favorecem o ambiente de arranque e permitem uma combinação flexível entre as interacções digitais e o crescimento de arranque. Contudo, as start-ups não estão normalmente familiarizadas com todas as possibilidades que o marketing digital oferece e ligam a sua influência apenas ao marketing e às vendas. O marketing digital, impulsionado pela análise de dados, pode apoiar start-ups em diferentes actividades chave como testes e experimentação, educação de clientes, e outras. Esta tese explora primeiro como o marketing digital tem impacto no desenvolvimento inicial dentro de um conjunto de factores de crescimento que apoiam diferentes actividades e áreas associadas. Através de uma revisão sistemática da literatura, a Estrutura Macrodinâmica foi desenvolvida para identificar e ligar quinze motores de crescimento e marketing digital para alcançar o crescimento inicial em quatro áreas diferentes. Em segundo lugar, uma vez que o ajuste Produto-Mercado é identificado como um dos principais motores do crescimento inicial, esta investigação centrou-se na investigação de como pode o ajuste produto-mercado ser influenciado através do marketing digital. Um dos maiores desafios que as novas empresas têm nesta perspectiva é medir o desempenho do marketing digital e interpretar os dados recolhidos. Uma vez que a adequação e a medição do desempenho do produto ao mercado dependem largamente da análise de marketing digital fornecida e do feedback recebido, a estrutura DM_Optima é desenvolvida para ligar os pontos de contacto de ambas as áreas. Através de múltiplos estudos de caso com nove start-ups, a tese demonstra esta aplicação da estrutura. A estrutura DM_Optima é desenvolvida com um Balanced Scorecard e permite às start-ups testar a sua capacidade de optimizar a adequação do produto ao mercado através do marketing digital e da medição do desempenho. Os resultados da DM_Optima ajudam os fundadores e gestores em fase de arranque a alcançar ou manter a sua adequação ao mercado de produtos e a estabelecer práticas eficientes de medição do desempenho do marketing digital de uma perspectiva organizacional interna