Language in Our Time: An Empirical Analysis of Hashtags

Hashtags in online social networks have gained tremendous popularity during the past five years. The resulting large quantity of data has provided a new lens into modern society. Previously, researchers mainly rely on data collected from Twitter to study either a certain type of hashtags or a certain property of hashtags. In this paper, we perform the first large-scale empirical analysis of hashtags shared on Instagram, the major platform for hashtag-sharing. We study hashtags from three different dimensions including the temporal-spatial dimension, the semantic dimension, and the social dimension. Extensive experiments performed on three large-scale datasets with more than 7 million hashtags in total provide a series of interesting observations. First, we show that the temporal patterns of hashtags can be categorized into four different clusters, and people tend to share fewer hashtags at certain places and more hashtags at others. Second, we observe that a non-negligible proportion of hashtags exhibit large semantic displacement. We demonstrate hashtags that are more uniformly shared among users, as quantified by the proposed hashtag entropy, are less prone to semantic displacement. In the end, we propose a bipartite graph embedding model to summarize users' hashtag profiles, and rely on these profiles to perform friendship prediction. Evaluation results show that our approach achieves an effective prediction with AUC (area under the ROC curve) above 0.8 which demonstrates the strong social signals possessed in hashtags.Comment: WWW 201

Models of Social Groups in Blogosphere Based on Information about Comment Addressees and Sentiments

This work concerns the analysis of number, sizes and other characteristics of groups identified in the blogosphere using a set of models identifying social relations. These models differ regarding identification of social relations, influenced by methods of classifying the addressee of the comments (they are either the post author or the author of a comment on which this comment is directly addressing) and by a sentiment calculated for comments considering the statistics of words present and connotation. The state of a selected blog portal was analyzed in sequential, partly overlapping time intervals. Groups in each interval were identified using a version of the CPM algorithm, on the basis of them, stable groups, existing for at least a minimal assumed duration of time, were identified.Comment: Gliwa B., Ko\'zlak J., Zygmunt A., Models of Social Groups in Blogosphere Based on Information about Comment Addressees and Sentiments, in the K. Aberer et al. (Eds.): SocInfo 2012, LNCS 7710, pp. 475-488, Best Paper Awar

Tracking the History and Evolution of Entities: Entity-centric Temporal Analysis of Large Social Media Archives

How did the popularity of the Greek Prime Minister evolve in 2015? How did the predominant sentiment about him vary during that period? Were there any controversial sub-periods? What other entities were related to him during these periods? To answer these questions, one needs to analyze archived documents and data about the query entities, such as old news articles or social media archives. In particular, user-generated content posted in social networks, like Twitter and Facebook, can be seen as a comprehensive documentation of our society, and thus meaningful analysis methods over such archived data are of immense value for sociologists, historians and other interested parties who want to study the history and evolution of entities and events. To this end, in this paper we propose an entity-centric approach to analyze social media archives and we define measures that allow studying how entities were reflected in social media in different time periods and under different aspects, like popularity, attitude, controversiality, and connectedness with other entities. A case study using a large Twitter archive of four years illustrates the insights that can be gained by such an entity-centric and multi-aspect analysis.Comment: This is a preprint of an article accepted for publication in the International Journal on Digital Libraries (2018

Fashion Conversation Data on Instagram

The fashion industry is establishing its presence on a number of visual-centric social media like Instagram. This creates an interesting clash as fashion brands that have traditionally practiced highly creative and editorialized image marketing now have to engage with people on the platform that epitomizes impromptu, realtime conversation. What kinds of fashion images do brands and individuals share and what are the types of visual features that attract likes and comments? In this research, we take both quantitative and qualitative approaches to answer these questions. We analyze visual features of fashion posts first via manual tagging and then via training on convolutional neural networks. The classified images were examined across four types of fashion brands: mega couture, small couture, designers, and high street. We find that while product-only images make up the majority of fashion conversation in terms of volume, body snaps and face images that portray fashion items more naturally tend to receive a larger number of likes and comments by the audience. Our findings bring insights into building an automated tool for classifying or generating influential fashion information. We make our novel dataset of {24,752} labeled images on fashion conversations, containing visual and textual cues, available for the research community.Comment: 10 pages, 6 figures, This paper will be presented at ICWSM'1

Effectiveness of dismantling strategies on moderated vs. unmoderated online social platforms

Online social networks are the perfect test bed to better understand large-scale human behavior in interacting contexts. Although they are broadly used and studied, little is known about how their terms of service and posting rules affect the way users interact and information spreads. Acknowledging the relation between network connectivity and functionality, we compare the robustness of two different online social platforms, Twitter and Gab, with respect to dismantling strategies based on the recursive censor of users characterized by social prominence (degree) or intensity of inflammatory content (sentiment). We find that the moderated (Twitter) vs unmoderated (Gab) character of the network is not a discriminating factor for intervention effectiveness. We find, however, that more complex strategies based upon the combination of topological and content features may be effective for network dismantling. Our results provide useful indications to design better strategies for countervailing the production and dissemination of anti-social content in online social platforms