Privacy Implications of Health Information Seeking on the Web

This article investigates privacy risks to those visiting health- related web pages. The population of pages analyzed is derived from the 50 top search results for 1,986 common diseases. This yielded a total population of 80,124 unique pages which were analyzed for the presence of third-party HTTP requests. 91% of pages were found to make requests to third parties. Investigation of URIs revealed that 70% of HTTP Referer strings contained information exposing specific conditions, treatments, and diseases. This presents a risk to users in the form of personal identification and blind discrimination. An examination of extant government and corporate policies reveals that users are insufficiently protected from such risks

Locational wireless and social media-based surveillance

The number of smartphones and tablets as well as the volume of traffic generated by these devices has been growing constantly over the past decade and this growth is predicted to continue at an increasing rate over the next five years. Numerous native features built into contemporary smart devices enable highly accurate digital fingerprinting techniques. Furthermore, software developers have been taking advantage of locational capabilities of these devices by building applications and social media services that enable convenient sharing of information tied to geographical locations. Mass online sharing resulted in a large volume of locational and personal data being publicly available for extraction. A number of researchers have used this opportunity to design and build tools for a variety of uses – both respectable and nefarious. Furthermore, due to the peculiarities of the IEEE 802.11 specification, wireless-enabled smart devices disclose a number of attributes, which can be observed via passive monitoring. These attributes coupled with the information that can be extracted using social media APIs present an opportunity for research into locational surveillance, device fingerprinting and device user identification techniques. This paper presents an in-progress research study and details the findings to date

adPerf: Characterizing the Performance of Third-party Ads

Monetizing websites and web apps through online advertising is widespread in the web ecosystem. The online advertising ecosystem nowadays forces publishers to integrate ads from these third-party domains. On the one hand, this raises several privacy and security concerns that are actively studied in recent years. On the other hand, given the ability of today's browsers to load dynamic web pages with complex animations and Javascript, online advertising has also transformed and can have a significant impact on webpage performance. The performance cost of online ads is critical since it eventually impacts user satisfaction as well as their Internet bill and device energy consumption. In this paper, we apply an in-depth and first-of-a-kind performance evaluation of web ads. Unlike prior efforts that rely primarily on adblockers, we perform a fine-grained analysis on the web browser's page loading process to demystify the performance cost of web ads. We aim to characterize the cost by every component of an ad, so the publisher, ad syndicate, and advertiser can improve the ad's performance with detailed guidance. For this purpose, we develop an infrastructure, adPerf, for the Chrome browser that classifies page loading workloads into ad-related and main-content at the granularity of browser activities (such as Javascript and Layout). Our evaluations show that online advertising entails more than 15% of browser page loading workload and approximately 88% of that is spent on JavaScript. We also track the sources and delivery chain of web ads and analyze performance considering the origin of the ad contents. We observe that 2 of the well-known third-party ad domains contribute to 35% of the ads performance cost and surprisingly, top news websites implicitly include unknown third-party ads which in some cases build up to more than 37% of the ads performance cost

Online advertising: analysis of privacy threats and protection approaches

Online advertising, the pillar of the “free” content on the Web, has revolutionized the marketing business in recent years by creating a myriad of new opportunities for advertisers to reach potential customers. The current advertising model builds upon an intricate infrastructure composed of a variety of intermediary entities and technologies whose main aim is to deliver personalized ads. For this purpose, a wealth of user data is collected, aggregated, processed and traded behind the scenes at an unprecedented rate. Despite the enormous value of online advertising, however, the intrusiveness and ubiquity of these practices prompt serious privacy concerns. This article surveys the online advertising infrastructure and its supporting technologies, and presents a thorough overview of the underlying privacy risks and the solutions that may mitigate them. We first analyze the threats and potential privacy attackers in this scenario of online advertising. In particular, we examine the main components of the advertising infrastructure in terms of tracking capabilities, data collection, aggregation level and privacy risk, and overview the tracking and data-sharing technologies employed by these components. Then, we conduct a comprehensive survey of the most relevant privacy mechanisms, and classify and compare them on the basis of their privacy guarantees and impact on the Web.Peer ReviewedPostprint (author's final draft

Exploiting multimedia in creating and analysing multimedia Web archives

The data contained on the web and the social web are inherently multimedia and consist of a mixture of textual, visual and audio modalities. Community memories embodied on the web and social web contain a rich mixture of data from these modalities. In many ways, the web is the greatest resource ever created by human-kind. However, due to the dynamic and distributed nature of the web, its content changes, appears and disappears on a daily basis. Web archiving provides a way of capturing snapshots of (parts of) the web for preservation and future analysis. This paper provides an overview of techniques we have developed within the context of the EU funded ARCOMEM (ARchiving COmmunity MEMories) project to allow multimedia web content to be leveraged during the archival process and for post-archival analysis. Through a set of use cases, we explore several practical applications of multimedia analytics within the realm of web archiving, web archive analysis and multimedia data on the web in general