Analyzing web behavior in indoor retail spaces

We analyze 18- million rows of Wi-Fi access logs collected over a 1-year period from over 120,000 anonymized users at an inner city shopping mall. The anonymized data set gathered from an opt-in system provides users' approximate physical location as well as web browsing and some search history. Such data provide a unique opportunity to analyze the interaction between people's behavior in physical retail spaces and their web behavior, serving as a proxy to their information needs. We found that (a) there is a weekly periodicity in users' visits to the mall; (b) people tend to visit similar mall locations and web content during their repeated visits to the mall; (c) around 60% of registered Wi-Fi users actively browse the web, and around 10% of them use Wi-Fi for accessing web search engines; (d) people are likely to spend a relatively constant amount of time browsing the web while the duration of their visit may vary; (e) the physical spatial context has a small, but significant, influence on the web content that indoor users browse; and (f) accompanying users tend to access resources from the same web domains

Advances to ASHRAE Standard 55 to encourage more effective building practice

ASHRAE Standard 55 has been evolving in recent years to encourage more sustainable building designs and operational practices. A series of changes address issues for which past design practice has been deficient or overly constrained. Some of the changes were enabled by findings from field studies of comfort and energy-efficiency, and others by new developments in the design- and building-management professions.  The changes have been influencing practice and spurring follow-on research.The Standard now addresses effects of elevated air movement, solar gain on the occupant, and draft at the ankles, each with several impacts on energy-efficient design and operation. It also addresses the most important source of discomfort in modern buildings, the large inter- and intra-personal variability in thermal comfort requirements, by classifying the occupants’ personal control and adaptive options in a form that can be used in building rating systems. In order to facilitate design, new computer tools extend the use of the standard toward direct use in designers’ workflow. The standard also includes provisions for monitoring and evaluating buildings in operation. This paper summarizes these developments and their underlying research, and attempts to look ahead

Group-In: Group Inference from Wireless Traces of Mobile Devices

This paper proposes Group-In, a wireless scanning system to detect static or mobile people groups in indoor or outdoor environments. Group-In collects only wireless traces from the Bluetooth-enabled mobile devices for group inference. The key problem addressed in this work is to detect not only static groups but also moving groups with a multi-phased approach based only noisy wireless Received Signal Strength Indicator (RSSIs) observed by multiple wireless scanners without localization support. We propose new centralized and decentralized schemes to process the sparse and noisy wireless data, and leverage graph-based clustering techniques for group detection from short-term and long-term aspects. Group-In provides two outcomes: 1) group detection in short time intervals such as two minutes and 2) long-term linkages such as a month. To verify the performance, we conduct two experimental studies. One consists of 27 controlled scenarios in the lab environments. The other is a real-world scenario where we place Bluetooth scanners in an office environment, and employees carry beacons for more than one month. Both the controlled and real-world experiments result in high accuracy group detection in short time intervals and sampling liberties in terms of the Jaccard index and pairwise similarity coefficient.Comment: This work has been funded by the EU Horizon 2020 Programme under Grant Agreements No. 731993 AUTOPILOT and No.871249 LOCUS projects. The content of this paper does not reflect the official opinion of the EU. Responsibility for the information and views expressed therein lies entirely with the authors. Proc. of ACM/IEEE IPSN'20, 202

Tracking users' behaviors through real-time information in BIMs: Workflow for interconnection in the Brescia Smart Campus Demonstrator

An intelligent building supports the needs of its occupants by data analytics. Nowadays, buildings are evolving from being products to become effective service providers for end-users: thus, occupancy topics become crucial. The paper focuses on building operations, pointing out how advantages in supporting the needs of users could be derived through the implementation of Building Management Systems (BMS) into a Building Information Modeling (BIM) environment, connecting real-time information collected by sensors to a BIM database. The connection and the integration of information between BIM and BMS have been established based on the Industry Foundation Classes (IFC) neutral data format; moreover, web-interfaces and apps have been tested for enhancing information to be visualized by different end-users. The ongoing research has a twofold scope: 1) to point-out how buildings should evolve, managing knowledge coming from sensors in order to anticipate the needs of users, and 2) to analyze whether and how the centrality of users should change the building process. The proposed workflow has been tested on the Brescia Smart Campus Demonstrator, a building equipped with 94 off-the-shelf sensors

Farming in and on urban buildings: present practice and specific novelties of Zero-Acreage Farming (ZFarming)

Dieser Beitrag ist mit Zustimmung des Rechteinhabers aufgrund einer (DFG geförderten) Allianz- bzw. Nationallizenz frei zugänglich.This publication is with permission of the rights owner freely accessible due to an Alliance licence and a national licence (funded by the DFG, German Research Foundation) respectively.Considering global trends such as climate change and resource scarcity, a major challenge of future cities will be to reduce urban footprints. Moreover, cities have to become or remain livable for their inhabitants and offer social and economic opportunities. Thus, reconnecting food production and cities offers promising potential. The diffusion of urban farming reflects a rising awareness of how food and farming can shape our cities. A growing number of urban farming projects exist in and on urban buildings, including open rooftop farms, rooftop greenhouses and indoor farming. These projects are characterized by the non-use of land or acreage for farming activities. We use the term ‘Zero-Acreage Farming’ (ZFarming) to represent these farms. The objective of this paper is to: (1) illustrate and systemize present practices of ZFarming and (2) discuss specific novelties of ZFarming in the wider context of urban agriculture. We analyzed 73 ZFarms in cities of North America, Asia, Australia and Europe using a set of criteria, and developed a typology of ZFarming, complemented by in-depth interviews with pioneers in rooftop farming in New York. The results illustrate that ZFarming generates innovative practices that may contribute to a sustainable urban agriculture. Besides growing food, it produces a range of non-food and non-market goods. It involves new opportunities for resource efficiency, new farming technologies, specific implementation processes and networks, new patterns of food supply and new urban spaces

The aesthetic turn in green marketing: Environmental consumer ethics of natural personal care products

Green consumerism is on the rise in America, but its environmental effects are contested. Does green marketing contribute to the greening of American consciousness, or does it encourage corporate greenwashing? This tenuous ethical position means that eco-marketers must carefully frame their environmental products in a way that appeals to consumers with environmental ethics and buyers who consider natural products as well as conventional items. Thus, eco-marketing constructs a complicated ethical identity for the green consumer. Environmentally aware individuals are already guided by their personal ethics. In trying to attract new consumers, environmentally minded businesses attach an aesthetic quality to environmental goods. In an era where environmentalism is increasingly hip, what are the implications for an environmental ethics infused with a sense of aesthetics? This article analyzes the promotional materials of three companies that advertise their environmental consciousness: Burt\u27s Bee\u27s Inc., Tom\u27s of Maine, Inc., and The Body Shop Inc. Responding to an increasing online shopping market, these companies make their promotional and marketing materials available online, and these web-based materials replicate their printed catalogs and indoor advertisements. As part of selling products to consumers based on a set of ideological values, these companies employ two specific discursive strategies to sell their products: they create enhanced notions of beauty by emphasizing the performance of their natural products, and thus infuse green consumerism with a unique environmental aesthetic. They also convey ideas of health through community values, which in turn enhances notions of personal health to include ecological well-being. This article explicates the ethical implications of a personal natural care discourse for eco-marketing strategies, and the significance of a green consumer aesthetic for environmental consciousness in general