An Evaluation of the Utilization of Psychological Knowledge Concerning Potential Roadside Distractors

See this work in the Center for Transportation Research Library catalog: https://library.ctr.utexas.edu/Presto/catalogid=5775This report presents the findings of a project designed: (1) to evaluate the effect of nighttime distractors on accidents at signalized intersections, and (2) to facilitate the implementation at the local level of traffic safety standards. The findings of Part I, based on a study of nighttime accidents occurring at 30 metropolitan intersections, offer tentative data that both the color and the proximity of lights may be important in determining their distractibility with respect to the traffic signal. Part II describes the procedures followed by the project team to disseminate psychological knowledge concerning environmental distractors in the traffic environment to appropriate local agencies and includes an evaluation of the utilization of this information by these agencies.Texas Office of Traffic SafetyCenter for Transportation ResearchSee this work in the Center for Transportation Research Library catalog

The impact of digitalization on marketing strategies: empirical evidence in BtoB and BtoC firms.

Our era is characterized by a great digital and technological disruption that is changing both the social and economic landscape. Firms have to implement new business strategies, technologies and skills to remain competitive. This process of evolution is known under the heading of digital transformation which encompasses internal and organizational changes for firms, the implementation of new skills, new digital technologies and capabilities. One of the most promising among these technologies is the Internet of Things – IoT, which is gaining additional interest from businesses and academic researchers, due to its great opportunities for both firms and people. With our work, we aim to analyze the main impacts that the digital transformation, and the IoT as part of it, are having on the relationship between the firm and its market. Making a distinction between BtoB and BtoC markets, we have studied how the marketing strategies have been changed by the IoT and data analysis. Capitalizing on a literature review, we have formulated six propositions related to our research question, involving both direct and indirect impacts of the IoT on marketing. These hypotheses have been proved with some empirical case studies. The indirect consequences are referred to the organizational and cultural changes which are inevitable for a successful adoption of IoT solutions. While the direct changes are related to two marketing areas in particular: the customer engagement/relationship and the servitization and digital servitization, which benefit the most from IoT implementation as suggested by the case-study analysis.ope

Semantic discovery and reuse of business process patterns

Patterns currently play an important role in modern information systems (IS) development and their use has mainly been restricted to the design and implementation phases of the development lifecycle. Given the increasing significance of business modelling in IS development, patterns have the potential of providing a viable solution for promoting reusability of recurrent generalized models in the very early stages of development. As a statement of research-in-progress this paper focuses on business process patterns and proposes an initial methodological framework for the discovery and reuse of business process patterns within the IS development lifecycle. The framework borrows ideas from the domain engineering literature and proposes the use of semantics to drive both the discovery of patterns as well as their reuse

14th Annual Focus on Creative Inquiry Poster Forum Program

The Focus on Creative Inquiry (FoCI) Poster Forum is an annual event in which Creative Inquiry (CI) teams can present their research and project accomplishments through posters and interactive displays. It is a celebration of student and mentor collaborations and accomplishments! Teams take this opportunity to develop and hone their communication skills