DNA-inspired online behavioral modeling and its application to spambot detection

We propose a strikingly novel, simple, and effective approach to model online user behavior: we extract and analyze digital DNA sequences from user online actions and we use Twitter as a benchmark to test our proposal. We obtain an incisive and compact DNA-inspired characterization of user actions. Then, we apply standard DNA analysis techniques to discriminate between genuine and spambot accounts on Twitter. An experimental campaign supports our proposal, showing its effectiveness and viability. To the best of our knowledge, we are the first ones to identify and adapt DNA-inspired techniques to online user behavioral modeling. While Twitter spambot detection is a specific use case on a specific social media, our proposed methodology is platform and technology agnostic, hence paving the way for diverse behavioral characterization tasks

Account Service and Creative Personnel: Interpersonal Conflict and Dialectical Tensions in Advertising Agencies

Account service and creative personnel have oppositional perspectives and motivations that often lead to interpersonal conflicts while working together on client projects. The purpose of this study was to explore the nature of interpersonal conflicts in advertising agencies. The researcher used relational dialectics theory as a lens for analyzing the dialectical (i.e., oppositional) tensions experienced by account service and creative personnel as well as the praxis patterns (i.e., techniques) used to manage those tensions. After conducting in-depth interviews with five account service and five creative personnel (N = 10) from full service advertising agencies in the Midwest, an analysis revealed that research participants discussed a variety of conflicts between account service and creative personnel during the client project process. Overall, interpersonal conflict stemmed from methods of communication, direction of the project, lack of respect, and working style. Research participants also experienced six main dialectical tensions including: openness vs. closedness, individual vs. collaborative work time, ideal vs. real, stability vs. change, defend vs. accept, and subjective vs. objective. Participants described five praxis patterns that they use to communicatively manage those dialectical tensions: emphasizing one pole of the tension over the other, alternating between poles, source-splitting, framing tensions as double binds, and framing tensions as complementary. Based on participant responses, framing tensions as complementary was the most constructive way to manage dialectical tensions because it contributed to an advertising agency culture of mutual trust and respect

Strategies Used by The Georgia University Registrar When Implementing Technology Change

The purpose of this study was to investigate strategies used by University System of Georgia registrars for implementing technological change and how those strategies align with Kotter\u27s (1996) eight-stage model of change and registrars\u27 readiness for change. The purposive sample was comprised of the respondents from the thirty-five University of Georgia System institutions. Eleven registrars revealed experiences, perceptions, concerns and ideas that were similar to the steps outlined by Kotter\u27s eight-stage model. The study was a mixed methods approach that involved collecting and analyzing both quantitative and qualitative research data. Three major themes emerged regarding the strategies needed to implement planned change: engaging partnerships; planning, directing and encouraging; and, reengineering of processes. Two minor themes captured the experiences and readiness of registrars: readiness of registrars limited by institution timelines and growth; and, the registrar\u27s enhanced preparation for growth due to technology demands. In terms of being effective, among other issues, registrars must be able to overcome barriers for change. This study provided information and an inventory of strategies that could be beneficial to registrars and practitioners in positions of leadership. Implications for future research, practices and strategies are also discussed

Implementation plan of health and safety processes

An auditor was asked to review an organisation’s Health and Safety procedures to assess compliance with the new legislation imposed by The Health and Safety Act 2015. Then the organisation approached an internal source to conduct a strategic plan in order to target issues of health and safety risk. An implementation plan will be designed to achieve the auditors recommendations and improve the organisation’s Health and Safety practices. Research and audit of the current policies and procedures used at the organisation must be conducted in order to gain a better understanding of the current issues and from there develop action plans and a strategy on how to reach those action plans. Current documentation of policies and an interview with management will be analysed to detail the potential action plans.Once the research has been conducted, results will be used to determine conclusions

A strategy for a university cafe during holidays

With no existing strategy for a cafe business and a highly competitive market, the organisation requires a planned strategy. This research proposes to research a café to determine the best strategy for the organisation. A questionnaire will collect quantitative and qualitative data and the organisation will be observed to determine business strategies

Identifying successful sales and marketing strategies that affect customer loyalty in a coffee shop

.Most small businesses such as coffee shops are concerned with customer loyalty and satisfaction, and increasing profitability. Marketing strategy becomes important when customer loyalty is low. The aim of this research is to identify sales that affect customer loyalty in a small coffee shop and to investigate the relationship between effective marketing strategies and customer loyalty, using a survey of customers

The implications of tax on a small business in New Zealand

Small businesses have little resources but must pay tax, so this investigation reports on the implications of tax on a small business. Literature is to be searched to identify the implications for small businesses

Rating system in Food delivery

A small business in food delivery has much competition. The organisation delivers food in food trucks at local markets. The aim of this research is to examine how a rating system will impact on the quality of goods and services and customer satisfaction levels. This research will accomplish the aim in three steps: examine the current state of food trucks, investigate the potential of a rating system, and identify further avenues to use rating systems efficiently. A survey of customers will be used to gather quantitative data and an interview to gather qualitative data