Opinion mining and sentiment analysis in marketing communications: a science mapping analysis in Web of Science (1998–2018)

Opinion mining and sentiment analysis has become ubiquitous in our society, with applications in online searching, computer vision, image understanding, artificial intelligence and marketing communications (MarCom). Within this context, opinion mining and sentiment analysis in marketing communications (OMSAMC) has a strong role in the development of the field by allowing us to understand whether people are satisfied or dissatisfied with our service or product in order to subsequently analyze the strengths and weaknesses of those consumer experiences. To the best of our knowledge, there is no science mapping analysis covering the research about opinion mining and sentiment analysis in the MarCom ecosystem. In this study, we perform a science mapping analysis on the OMSAMC research, in order to provide an overview of the scientific work during the last two decades in this interdisciplinary area and to show trends that could be the basis for future developments in the field. This study was carried out using VOSviewer, CitNetExplorer and InCites based on results from Web of Science (WoS). The results of this analysis show the evolution of the field, by highlighting the most notable authors, institutions, keywords, publications, countries, categories and journals.The research was funded by Programa Operativo FEDER Andalucía 2014‐2020, grant number “La reputación de las organizaciones en una sociedad digital. Elaboración de una Plataforma Inteligente para la Localización, Identificación y Clasificación de Influenciadores en los Medios Sociales Digitales (UMA18‐ FEDERJA‐148)” and The APC was funded by the same research gran

Mining Social Media and Structured Data in Urban Environmental Management to Develop Smart Cities

This research presented the deployment of data mining on social media and structured data in urban studies. We analyzed urban relocation, air quality and traffic parameters on multicity data as early work. We applied the data mining techniques of association rules, clustering and classification on urban legislative history. Results showed that data mining could produce meaningful knowledge to support urban management. We treated ordinances (local laws) and the tweets about them as indicators to assess urban policy and public opinion. Hence, we conducted ordinance and tweet mining including sentiment analysis of tweets. This part of the study focused on NYC with a goal of assessing how well it heads towards a smart city. We built domain-specific knowledge bases according to widely accepted smart city characteristics, incorporating commonsense knowledge sources for ordinance-tweet mapping. We developed decision support tools on multiple platforms using the knowledge discovered to guide urban management. Our research is a concrete step in harnessing the power of data mining in urban studies to enhance smart city development

The Neurocognitive Process of Digital Radicalization: A Theoretical Model and Analytical Framework

Recent studies suggest that empathy induced by narrative messages can effectively facilitate persuasion and reduce psychological reactance. Although limited, emerging research on the etiology of radical political behavior has begun to explore the role of narratives in shaping an individual’s beliefs, attitudes, and intentions that culminate in radicalization. The existing studies focus exclusively on the influence of narrative persuasion on an individual, but they overlook the necessity of empathy and that in the absence of empathy, persuasion is not salient. We argue that terrorist organizations are strategic in cultivating empathetic-persuasive messages using audiovisual materials, and disseminating their message within the digital medium. Therefore, in this paper we propose a theoretical model and analytical framework capable of helping us better understand the neurocognitive process of digital radicalization

Text mining of Scottish post-emergency and training exercise debrief reports

No abstract available