Marketing communication of Prague beach team z.s.

O ambiente de marketing desportivo está em constante mudança e desenvolvimento, não apenas por causa das novas tecnologias, como ocorre na maioria dos setores, mas também pela crescente tendência do setor desportivo, em geral. As organizações desportivas precisam de um sistema racional que corresponda às necessidades do consumidor com suas ofertas. O marketing no ambiente desportivo tem suas próprias especificidades. Esse ambiente turbulento é caracterizado por uma enorme volatilidade, e o marketing na indústria desportiva ganha um espaço constantemente maior. Portanto, todo clube desportivo precisa de uma estratégia de marketing para atingir seus objetivos da melhor maneira possível. Este estudo está focado na estratégia de marketing do Prague beach team z.s., um clube desportivo de voleibol de praia, localizado na República Checa. Nesta organização, não é dado muito espaço às atividades de marketing. As razões para tal são descritas neste estudo de caso. Foi usada a metodologia de estudo de caso para analisar a atual situação de marketing do clube Prague beach team z.s., e sugerir melhorias, tendo em conta o potencial da organização. É muito importante entender que esta organização é um clube desportivo muito orientado para o cliente, e que não é focado no lucro do clube, como é normalmente esperado. O resultado do estudo de caso pode ser encontrado na última parte desta tese e consiste principalmente em recomendações e a avaliação da equipe Prague beach team z.s.Sports Marketing environment is constantly changing and developing, not only because of new technologies, as it is in most of the industries, but also because of the growing tendency in the sports industry in general. The sports organizations need a rational system that matches consumer´s needs with their offerings. Marketing in the sports environment has its own specifics. This turbulent environment is characterized by a huge volatility, and marketing in the sports industry gets a constantly bigger space. Therefore, every sports club needs its own marketing strategy to achieve their goals in the best possible way. This study is focused on the marketing strategy of Prague beach team z.s., a sports club focused on beach volleyball, located in the Czech Republic. Marketing does not have a big space in this association and it has its own reasons, which are described in this case study. A case study approach was selected as a method for this work and the analysis of Prague beach team z.s. is a very important part of it. The current marketing situation of the club is evaluated and the space for improvements is found. It is very important to understand that this organisation is very customer-oriented sports club, which is not focused on the profit of the club, as it is usually expected. The result of the case study can be found in the last part of this thesis and it consists mostly of recommendations and evaluation of Prague beach team z.s

State of Play in Western New York: Analysis and Recommendations

This report offers an independent assessment of the state of play for kids and sports in the eight-county region comprising Western New York-Allegany, Cattaraugus, Chautauqua, Erie, Genesee, Niagara, Orleans, and Wyoming counties. It is anchored in the notion that all stakeholders will benefit if all children in the region, regardless of zip code or ability, are provided access to a quality sport experience. The Aspen Institute Sports & Society Program research team produced this State of Play report, analyzing sport programs and facilities in the region through the eight strategic filters ( plays ) highlighted in the Aspen Institute\u27s seminal 2015 report, Sport for All, Play for Life: A Playbook to Get Every Kid in the Game. Supporting Aspen were the Community Foundation for Greater Buffalo, the Ralph C. Wilson, Jr. Foundation, and a task force consisting of youth sport and other leaders from across the regio

Eye quietness and quiet eye in expert and novice golf performance: an electrooculographic analysis

Quiet eye (QE) is the final ocular fixation on the target of an action (e.g., the ball in golf putting). Camerabased eye-tracking studies have consistently found longer QE durations in experts than novices; however, mechanisms underlying QE are not known. To offer a new perspective we examined the feasibility of measuring the QE using electrooculography (EOG) and developed an index to assess ocular activity across time: eye quietness (EQ). Ten expert and ten novice golfers putted 60 balls to a 2.4 m distant hole. Horizontal EOG (2ms resolution) was recorded from two electrodes placed on the outer sides of the eyes. QE duration was measured using a EOG voltage threshold and comprised the sum of the pre-movement and post-movement initiation components. EQ was computed as the standard deviation of the EOG in 0.5 s bins from –4 to +2 s, relative to backswing initiation: lower values indicate less movement of the eyes, hence greater quietness. Finally, we measured club-ball address and swing durations. T-tests showed that total QE did not differ between groups (p = .31); however, experts had marginally shorter pre-movement QE (p = .08) and longer post-movement QE (p < .001) than novices. A group × time ANOVA revealed that experts had less EQ before backswing initiation and greater EQ after backswing initiation (p = .002). QE durations were inversely correlated with EQ from –1.5 to 1 s (rs = –.48 - –.90, ps = .03 - .001). Experts had longer swing durations than novices (p = .01) and, importantly, swing durations correlated positively with post-movement QE (r = .52, p = .02) and negatively with EQ from 0.5 to 1s (r = –.63, p = .003). This study demonstrates the feasibility of measuring ocular activity using EOG and validates EQ as an index of ocular activity. Its findings challenge the dominant perspective on QE and provide new evidence that expert-novice differences in ocular activity may reflect differences in the kinematics of how experts and novices execute skills

Exploiting bi-directional self-organising tendencies in team sports: the role of the game model and tactical principles of play

Research has revealed how inherent self-organizing tendencies in athletes and sports teams can be exploited to facilitate emergence of dynamical patterns in synergy formation in sports teams. Here, we discuss how game models, and associated tactical principles of play, may be implemented to constrain co-existing global-to-local and local-to-global self-organization tendencies in team sports players during training and performance. Understanding how to harness the continuous interplay between these co-existing, bi-directional, and coordination tendencies is key to shaping system behaviors in sports training. Training programs are traditionally dominated by designs, which shape the self-organizing tendencies of players and teams at a global-to-local scale by coaches imposing a tactical/strategical plan with associated tactical principles of play. Nevertheless, recent research suggests that performers also need to be provided with opportunities to explore self-organizing tendencies that emerge at the local-to-global scale in training. This directional tendency in synergy formation can be facilitated by players being given opportunities to actively explore different adaptive and innovative performance solutions, coherent with principles of play circumscribed in an overarching game model. Developing methods (coaching sessions rooted on principles of dynamical systems theory that foment the development of such local-to-global relations) to exploit the continuous interplay between these co-existing tendencies within sports teams may promote more effective and efficient athlete skill training programs, in addition to enhancing performance

WNY Girls in Sports

Published by the United Way of Buffalo and Erie County, the research conducted for this report included three phases. First, a literature review was conducted on research relating to girls sports participation. Second, original quantitative and qualitative research was conducted to assess (a) the level of activity and sports participation among girls in Buffalo, (b) the types of programming available to girls locally, and (c) the key barriers hindering girls sports participation in Buffalo. In the third phase, a literature review and interviews were conducted to review sports programming for urban girls in other cities, and to provide a synthesis of strategies and lessons learned to inform the committee. At the end of this report a list of references is provided