Analysing Online Platform Users’ Attitudes Toward Internet of Things

Internet of Things (IoT) is an increasingly important technology. Understanding the attitudes toward IoT may provide insights into the future development and management of IoT and the management of online platforms. In this paper, we examine online platform users’ attitudes toward IoT, by analysing Twitter data. We analyse the backgrounds of Twitter users associated with different attitudes, including the frequency of using Twitter and the geographical location of posts (i.e., called “tweets”). The research findings suggest that most tweets reflect positive attitudes toward IoT and concentrate on information technologies. Some users expressed concerns with security and privacy issues. Most Twitter users surveyed come from coastal areas of the USA

Control responsibility : the discursive construction of privacy, teens, and Facebook in Flemish newspapers

This study explores the discursive construction of online privacy through a critical discourse analysis of Flemish newspapers' coverage of privacy, teens, and Facebook between 2007 and 2018 to determine what representation of (young) users the papers articulate. A privacy-as-control discourse is dominant and complemented by two other discourses: that of the unconcerned and reckless teenager and that of the promise of media literacy. Combined, these discourses form an authoritative language on privacy that we call "control responsibility." Control responsibility presents privacy as an individual responsibility that can be controlled and needs to be learned by young users. We argue that the discourses contribute to a neoliberal rationality and have a disciplinary effect that strengthens various forms of responsibilization

Consumer Intentions to Accept and Use Mobile Advertising

Mobilne naprave se vse bolj vključujejo v življenja ljudi. S tem so oglaševalci pridobili nove priložnosti za komuniciranje s svojimi strankami, podjetja pa možnosti za oglaševanje svojih produktov in storitev na personaliziran način. Mobilno oglaševanje je tako pritegnilo pozornost oglaševalcev in raziskovalcev. Kljub dejstvu, da potrošniki že dolgo za svojimi mobilnimi napravami preživijo veliko časa, pa tržniki še vedno iščejo načine, kako bi v celoti izkoristili vse prednosti tega medija. Raziskovalci so v zadnjem času izvedli več študij na področju presoje in napovedovanja odnosa potrošnikov do mobilnega oglaševanja, toda nekatere nejasnosti še vedno obstajajo. Slednje še posebej velja za Pakistan, kjer je bilo opravljenih zelo malo raziskav na področju mobilnega oglaševanja. Pričujoča disertacija zato teoretsko obravnava presojo namer potrošnikov o sprejetju in uporabi mobilnega oglaševanja in vključuje empirično študijo v Pakistanu. Tema je relativno mlada in še premalo raziskana, zato prinaša številne priložnosti za razvoj novih in razširitev obstoječih teorij. Pričujoča disertacija želi razširiti obstoječo teorijo, to je Združeno teorijo o tehnološkem sprejetju in uporabi. Za to je bil oblikovan mešan raziskovalni pristop (ang. Mixed Methods Approach), v katerem se rezultati ustvarijo s kvantitativno in kvalitativno analizo podatkov, z namenom identifikacije ključnih dejavnikov, ki lahko vplivajo na namero potrošnikov o sprejetju mobilnega oglaševanja. Cilj disertacije je premostiti vrzel v znanju na področju presoje namere potrošnikov in njihovega odnosa do uporabe mobilnega oglaševanja. Teoretski in empirični rezultati so izpostavili nekaj ključnih dejavnikov (kot na primer pričakovan trud, pričakovani učinek, zaznan užitek, zaznana nadležnost in personalizacija), ki vplivajo na namero potrošnikov o sprejetju mobilnega oglaševanja. Poleg tega so rezultati razkrili tudi odnos med potrošnikovo namero sprejetja in sprejetjem mobilnega oglaševanja.The world has witnessed a high level of mobile device penetration in people’s lives. This has not only created an opportunity for marketers to communicate with their customers but has also enabled companies to advertise their products and services in personalized way. Due to this, mobile advertising has got the attention of both marketers and researchers. However, marketers have been struggling to fully exploit the benefits of this medium, even though consumers spend a considerable amount of their time on mobile devices. Recently, researchers have conducted various studies into ways to assess and predict consumer attitudes towards mobile advertising, but there is still ambiguity in this area. This is particularly the case in Pakistan, where very little research has been conducted in the area of mobile advertising. The current thesis is targeted towards assessing consumer intentions to accept and use mobile advertising. This under-researched topic is still in its infancy and there are lots of opportunities to not only come up with new theories but also extend the existing ones. The current thesis attempts to extend the existing unified theory of acceptance and use of technology (UTAUT). To do this, a mixed methodological approach was adopted where both quantitative and qualitative analysis techniques were applied to the data in order to uncover crucial factors that can affect consumer intentions to accept and use mobile advertising. The goal of the current thesis is to bridge the knowledge gap by assessing consumer intentions and actual behaviour towards mobile advertising. The results highlight some of the crucial factors (such as effort expectancy, performance expectancy, perceived enjoyment, perceived irritation, and personalization) that can affect consumer intentions to accept and use mobile advertising. In addition to this, the results also highlight the relationship between consumer intentions to accept and use mobile advertising