Customer purchase behavior prediction in E-commerce: a conceptual framework and research agenda

Digital retailers are experiencing an increasing number of transactions coming from their consumers online, a consequence of the convenience in buying goods via E-commerce platforms. Such interactions compose complex behavioral patterns which can be analyzed through predictive analytics to enable businesses to understand consumer needs. In this abundance of big data and possible tools to analyze them, a systematic review of the literature is missing. Therefore, this paper presents a systematic literature review of recent research dealing with customer purchase prediction in the E-commerce context. The main contributions are a novel analytical framework and a research agenda in the field. The framework reveals three main tasks in this review, namely, the prediction of customer intents, buying sessions, and purchase decisions. Those are followed by their employed predictive methodologies and are analyzed from three perspectives. Finally, the research agenda provides major existing issues for further research in the field of purchase behavior prediction online

Dropout Model Evaluation in MOOCs

The field of learning analytics needs to adopt a more rigorous approach for predictive model evaluation that matches the complex practice of model-building. In this work, we present a procedure to statistically test hypotheses about model performance which goes beyond the state-of-the-practice in the community to analyze both algorithms and feature extraction methods from raw data. We apply this method to a series of algorithms and feature sets derived from a large sample of Massive Open Online Courses (MOOCs). While a complete comparison of all potential modeling approaches is beyond the scope of this paper, we show that this approach reveals a large gap in dropout prediction performance between forum-, assignment-, and clickstream-based feature extraction methods, where the latter is significantly better than the former two, which are in turn indistinguishable from one another. This work has methodological implications for evaluating predictive or AI-based models of student success, and practical implications for the design and targeting of at-risk student models and interventions

Marketing relations and communication infrastructure development in the banking sector based on big data mining

Purpose: The article aims to study the methodological tools for applying the technologies of intellectual analysis of big data in the modern digital space, the further implementation of which can become the basis for the marketing relations concept implementation in the banking sector of the Russian Federation‘ economy. Structure/Methodology/Approach: For the marketing relations development in the banking sector in the digital economy, it seems necessary: firstly, to identify the opportunities and advantages of the big data mining in banking marketing; secondly, to identify the sources and methods of processing big data; thirdly, to study the examples of the big data mining successful use by Russian banks and to formulate the recommendations on the big data technologies implementation in the digital marketing banking strategy. Findings: The authors‘ analysis showed that big data technologies processing of open online and offline sources of information significantly increases the data amount available for intelligent analysis, as a result of which the interaction between the bank and the target client reaches a new level of partnership. Practical Implications: Conclusions and generalizations of the study can be applied in the practice of managing financial institutions. The results of the study can be used by bank management to form a digital marketing strategy for long-term communication. Originality/Value: The main contribution of this study is that the authors have identified the main directions of using big data in relationship marketing to generate additional profit, as well as the possibility of intellectual analysis of the client base, aimed at expanding the market share and retaining customers in the banking sector of the economy.peer-reviewe

Sketch of Big Data Real-Time Analytics Model

Big Data has drawn huge attention from researchers in information sciences, decision makers in governments and enterprises. However, there is a lot of potential and highly useful value hidden in the huge volume of data. Data is the new oil, but unlike oil data can be refined further to create even more value. Therefore, a new scientific paradigm is born as data-intensive scientific discovery, also known as Big Data. The growth volume of real-time data requires new techniques and technologies to discover insight value. In this paper we introduce the Big Data real-time analytics model as a new technique. We discuss and compare several Big Data technologies for real-time processing along with various challenges and issues in adapting Big Data. Real-time Big Data analysis based on cloud computing approach is our future research direction

Real-time predictive maintenance for wind turbines using Big Data frameworks

This work presents the evolution of a solution for predictive maintenance to a Big Data environment. The proposed adaptation aims for predicting failures on wind turbines using a data-driven solution deployed in the cloud and which is composed by three main modules. (i) A predictive model generator which generates predictive models for each monitored wind turbine by means of Random Forest algorithm. (ii) A monitoring agent that makes predictions every 10 minutes about failures in wind turbines during the next hour. Finally, (iii) a dashboard where given predictions can be visualized. To implement the solution Apache Spark, Apache Kafka, Apache Mesos and HDFS have been used. Therefore, we have improved the previous work in terms of data process speed, scalability and automation. In addition, we have provided fault-tolerant functionality with a centralized access point from where the status of all the wind turbines of a company localized all over the world can be monitored, reducing O&M costs