What attracts vehicle consumers’ buying:A Saaty scale-based VIKOR (SSC-VIKOR) approach from after-sales textual perspective?

Purpose: The increasingly booming e-commerce development has stimulated vehicle consumers to express individual reviews through online forum. The purpose of this paper is to probe into the vehicle consumer consumption behavior and make recommendations for potential consumers from textual comments viewpoint. Design/methodology/approach: A big data analytic-based approach is designed to discover vehicle consumer consumption behavior from online perspective. To reduce subjectivity of expert-based approaches, a parallel Naïve Bayes approach is designed to analyze the sentiment analysis, and the Saaty scale-based (SSC) scoring rule is employed to obtain specific sentimental value of attribute class, contributing to the multi-grade sentiment classification. To achieve the intelligent recommendation for potential vehicle customers, a novel SSC-VIKOR approach is developed to prioritize vehicle brand candidates from a big data analytical viewpoint. Findings: The big data analytics argue that “cost-effectiveness” characteristic is the most important factor that vehicle consumers care, and the data mining results enable automakers to better understand consumer consumption behavior. Research limitations/implications: The case study illustrates the effectiveness of the integrated method, contributing to much more precise operations management on marketing strategy, quality improvement and intelligent recommendation. Originality/value: Researches of consumer consumption behavior are usually based on survey-based methods, and mostly previous studies about comments analysis focus on binary analysis. The hybrid SSC-VIKOR approach is developed to fill the gap from the big data perspective

Strategies for sustainable socio-economic development and mechanisms their implementation in the global dimension

The authors of the book have come to the conclusion that it is necessary to effectively use modern approaches to developing and implementation strategies of sustainable socio-economic development in order to increase efficiency and competitiveness of economic entities. Basic research focuses on economic diagnostics of socio-economic potential and financial results of economic entities, transition period in the economy of individual countries and ensuring their competitiveness, assessment of educational processes and knowledge management. The research results have been implemented in the different models and strategies of supply and logistics management, development of non-profit organizations, competitiveness of tourism and transport, financing strategies for small and medium-sized enterprises, cross-border cooperation. The results of the study can be used in decision-making at the level the economic entities in different areas of activity and organizational-legal forms of ownership, ministries and departments that promote of development the economic entities on the basis of models and strategies for sustainable socio-economic development. The results can also be used by students and young scientists in modern concepts and mechanisms for management of sustainable socio-economic development of economic entities in the condition of global economic transformations and challenges

Management of e-technology in China

"e" technology is bringing about many challenges for companies, in particular for their managers. This concerns a vast range of business processes in many sectors of the economy and in nearly every country of the world. In rapidly industrializing China, companies and other organizations are actively finding their way by adapting, developing and exploiting new e-technologies. The paper's focus is the identification of the management issues in implementing e-technology in China. The paper reports on research into difficulties of establishing and operating e-business in China. In particular, it discusses management related to e-technology sharing and application. A brief review of literature is followed by the analysis of three recent case studies: an international IT services alliance, a financial services provider and an international manufacturing joint venture. All case companies are applying e-technology in China, but the role of e-technology differs in the three cases: adding a service line to the existing business processes; developing a new business process; and increasing efficiency and effectiveness in business processes. The conclusions present the emerging management issues: cooperation is a key asset in networking; the choice of business models plays an important role; adequate management attention for details such as a training program is require

Creativity, innovation and the ‘New’ MBA : China and the 21st century knowledge economy

This paper discusses the development of new models of business education in contemporary China. It describes the rise of the Masters of Business Administration (MBA) degree in the context of the growth of a new professional-managerial class in China, as a corollary of modernisation and economic reform. While the Masters of Business Administration (MBA) has its origins in the United States, it has grown into a globally recognized qualification for business status, particularly when acquired from ‘elite’ institutions in a highly competitive and extensively ranked global system. Its growth in Asia is reflective of the significant shortages of managerial expertise as economic success throws traditional family-based or state capitalist models of business organization into question. In China, the rise of the MBA has been more recent, although the original idea was introduced in the late 1970s, not long after the directive of Deng Xiaoping to modernise the economy. We consider the role played by new MBA programs, such as the Executive MBA (EMBA) and the International MBA (IMBA) as new educational products designed, not so much for the re-engineering of management practices in SOEs along more effective commercial lines, but rather upon developing an internationally networked business elite better able to engage with the new challenges of the global knowledge economy

Transferring Collective Knowledge: Collective and Fragmented Teaching and Learning in the Chinese Auto Industry

Collective knowledge, consisting of tacit group-embedded knowledge, is a key element of organizational capabilities. This study undertakes a multiple-case study of the transfer of collective knowledge, guided by a set of tentative constructs and propositions derived from organizational learning theory. By focusing on the group-embeddedness dimension of collective knowledge, we direct our attention to the source and recipient communities. We identify two sets of strategic choices concerning the transfer of collective knowledge: collective vs. fragmented teaching, and collective vs. fragmented learning. The empirical context of this study is international R&D capability transfer in the Chinese auto industry. From the case evidence, we find the expected benefits of collective teaching and collective learning, and also discover additional benefits of these two strategies, including the creation of a bridge network communication infrastructure. The study disclosed other conditions underlying the choice of strategies of transferring collective knowledge, including transfer effort and the level of group-embeddedness of the knowledge to be taught or re-embedded. The paper provides a group-level perspective in understanding organizational capabilities, as well as a set of refined constructs and propositions concerning strategic choices of transferring collective knowledge. The study also provides a rich description of the best practices and lessons learned in transferring organizational capabilities.knowledge transfer, collective knowledge, organizational capabilities, R&D capabilities, organizational learning, network, China