Effects of Network Communities and Topology Changes in Message-Passing Computation of Harmonic Influence in Social Networks

The harmonic influence is a measure of the importance of nodes in social networks, which can be approximately computed by a distributed message-passing algorithm. In this extended abstract we look at two open questions about this algorithm. How does it perform on real social networks, which have complex topologies structured in communities? How does it perform when the network topology changes while the algorithm is running? We answer these two questions by numerical experiments on a Facebook ego network and on synthetic networks, respectively. We find out that communities can introduce artefacts in the final approximation and cause the algorithm to overestimate the importance of "local leaders" within communities. We also observe that the algorithm is able to adapt smoothly to changes in the topology.Comment: 4 pages, 7 figures, submitted as conference extended abstrac

Searching for superspreaders of information in real-world social media

A number of predictors have been suggested to detect the most influential spreaders of information in online social media across various domains such as Twitter or Facebook. In particular, degree, PageRank, k-core and other centralities have been adopted to rank the spreading capability of users in information dissemination media. So far, validation of the proposed predictors has been done by simulating the spreading dynamics rather than following real information flow in social networks. Consequently, only model-dependent contradictory results have been achieved so far for the best predictor. Here, we address this issue directly. We search for influential spreaders by following the real spreading dynamics in a wide range of networks. We find that the widely-used degree and PageRank fail in ranking users' influence. We find that the best spreaders are consistently located in the k-core across dissimilar social platforms such as Twitter, Facebook, Livejournal and scientific publishing in the American Physical Society. Furthermore, when the complete global network structure is unavailable, we find that the sum of the nearest neighbors' degree is a reliable local proxy for user's influence. Our analysis provides practical instructions for optimal design of strategies for "viral" information dissemination in relevant applications.Comment: 12 pages, 7 figure