Understanding electronic word-of-mouth in tourism in the social media era

In recent decades, social media has fundamentally changed how communication takes place in business. It has contributed to the evolution of the Internet from a broadcasting medium to a participatory and interactive platform which allows users to generate and share information and become part of the media. For instance, social media has enabled the creation and exchange of electronic word-ofmouth (eWOM). We have witnessed the popularity of eWOM in travel and tourism industry. EWOM behaviour among individuals and the impact of eWOM on organizations have become important research focuses in eWOM research. However, the extant research has ignored the important function of social media platforms as both hedonic and social-oriented information systems (IS) for users, and few researchers have tried to explain eWOM use from the social, hedonic, and technology perspectives. eWOM application from the organizational perspective has also attracted the attention of researchers. Most prior studies in this field have focused primarily on the impact of eWOM on business performance and organizations’ eWOM strategy. However, the understanding of how social media platforms can be used to co-create value with customers and how eWOM can help organizations to engage customers is still fragmented. What is more, the understanding of the interplay between an organization’s activity and social media technology remains obscure. The objective of this study is threefold: 1) to explore eWOM use and generation behaviours among individuals by taking eWOM content, as well as the social media platform—that is, the channel of eWOM generation and use—into consideration; 2) to explore the value creation of social media and eWOM in organizations; and 3) to examine how social media and eWOM connect individuals and organizations and uncover the myth of how eWOM benefits both individuals and travel organizations. A combination of quantitative survey research and qualitative case study is used in this study. In particular, quantitative survey research method was used to explore the eWOM use among individual user’s to solve the research questions regarding the determinants of travellers’ eWOM use and generation behaviours. Qualitative case study method was used to solve the questions regarding how can tourism organizations use social media to co-create value with customers and to engage with customers via eWOM communication. This research includes empirical data collected from individual tourists in China and tourism organizations from both China and Finland. This study contributes to the understanding of eWOM in tourism context. Specifically, it contributes to the understanding of customers’ eWOM behavior by taking the social and hedonic functions into consideration, and sheds light on the understanding of eWOM application in organizations. This study also integrates eWOM research from both individual and organization perspectives and helps to explain the eWOM interplay between them. From practical view, the results of this study have important implications for tourism e-service practitioners in their understanding of customers’ decision making process, and the strategy to facilitate customers’ propensity of eWOM generation behavior. It also helps eWOM website designers to make successful eWOM websites. The findings also shed lights on e-service providers on how to co-create value with customers via social media platform and how to engage customer via eWOM communication.Sosiaalinen media on ratkaisevasti muuttanut tapaa jolla liikeviestintää hoidetaan nykyvuosikymmenellä. Se on muuttanut Internetin yksisuuntaisesta julkaisukanavasta yhteisölliseksi ja interaktiiviseksi alustaksi joka mahdollistaa käyttäjien informaation tuottamisen ja jakamisen, heidän tulemisensa osaksi mediaa. Esimerkiksi, sosiaalinen media on mahdollistanut eWOM-ilmiön, jolla tarkoitetaan asiakkaiden ja käyttäjien jostain kohteesta tekemien arvioiden antamista ja jakamista sähköisillä alustoilla. eWOM on osoittautunut erittäin suosituksi matkailun ja turismin alalla viime vuosina. eWOM-yksilökäyttäytyminen sekä se miten eWOM vaikuttaa organisaatioihin ovat tulleet tärkeiksi tutkimuskohteiksi eWOM-tutkimuksessa. Kuitenkin nykyinen tutkimus on jättänyt ottamatta huomioon sen että sosiaalisen median alustat toimivat myös mielihyvää tuottavina ja sosiaalisesti orientoituneina tietojärjestelminä käyttäjille, ja vain vähäinen tutkimus on yrittänyt selvittää eWOMkäyttöä sosiaalisesta, hedonisesta ja teknologisesta näkökulmasta. eWOM tutkimus organisatorisesta näkökulmasta keskittyy pääosin siihen miten eWOM vaikuttaa liiketoimintaan ja organisaation eWOM-strategiaan. Kuitenkin sen ymmärtäminen miten sosiaalisen median alustoja voidaan käyttää arvon yhteiseen tuottamiseen ja kuinka eWOM voi auttaa organisaatioita sitouttamaan asiakkaan on yhä sirpaleista. Lisäksi, organisaation toiminnan ja sosiaalisen median teknologian vuorovaikutuksen ymmärtäminen on yhä häilyvää. Tällä tutkimuksella on kolme tavoitetta: 1) tutkia eWOM-käyttöä ja tiedon tuottamista yksilötasolla ottamalla eWOM-sisältö samoin kuin sosiaalisen median alusta – kanava eWOMin tuottamiseen ja jakamiseen – huomioon; 2) tutkia eWOMin sosiaalisen median arvontuottoa organisaatiossa; 3) tutkia miten sosiaalinen media ja eWOM yhdistävät yksilöitä ja organisaatioita, jotta voitaisiin selvittää myytti siitä miten eWOM hyödyntää sekä yksilöitä että organisaatioita. Tässä tutkimuksessa käytettiin kvantitatiivisen kyselytutkimuksen ja kvalitatiivisen tapaustutkimuksen yhdistelmää. Erityisesti, kvantitatiivista kyselytutkimusta käytettiin tutkimusmenetelmänä tutkittaessa yksilöiden eWOM-käyttöä, jotta voitiin vastata tutkimuskysymykseen koskien matkustajien eWOMgeneroinnin ja –käytön keskeisiä suureita. Laadullista tapaustutkimusta käytettiin tutkimusmenetelmänä selvitettäessä sitä miten organisaatiot käyttävät sosiaalista mediaa tuottaakseen lisäarvoa asiakkaiden kanssa ja miten ne sitouttavat asiakkaat eWOM-viestinnän keinoin. Tämä tutkimus sisältää empiiristä dataa jota on kerätty sekä yksittäisiltä matkustajilta Kiinassa sekä matkailualan yrityksiltä sekä Kiinassa että Suomessa. Tämä tutkimus lisää ymmärrystä eWOM-ilmiöstä matkailussa. Erityisesti se tuottaa tietoa asiakkaiden eWOM-käyttäytymisestä ottamalla eWOMin sosiaaliset ja hedoniset aspektit huomioon, ja tuottaa tietoa eWOMin käytön ymmärtämiseksi organisaatioissa. Tämä tutkimus integroi eWOM-tutkimuksen sekä yksilön että organisaation näkökulmasta ja auttaa ymmärtämään näkökulmien yhteydet. Käytännön näkökulmasta tämän tutkimuksen tuloksilla on tärkeitä viestejä sähköisen palvelutuotannon toteuttajille kun he pyrkivät ymmärtämään asiakkaan päätöksentekoa. Se myös auttaa eWOM-suunnittelijoita tekemään onnistuneita eWOM-verkkopalveluita. Tutkimustulokset myös kertovat verkkopalveluiden tuottajille miten tuottaa lisäarvoa yhdessä asiakkaiden kanssa sosiaalisessa mediassa ja miten sitouttaa asiakkaat eWOM-kommunikaation avulla

Digital marketing strategies of luxury fashion brands in China: the Prada case study

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Shared Destiny: China Story Yearbook 2014

Humanity as never before shares a common destiny, whether it be in terms of the resources of the planet, the global environment, economic integration, or the movement of peoples, ideas, cultures. For better or worse humankind is a Community of Shared Destiny 命运共同体. The People’s Republic of China under the leadership of the Chinese Communist Party and its ‘Chairman of Everything’, Xi Jinping, has declared that it shares in the destiny of the countries of the Asia and Pacific region, as well as of nations that are part of an intertwined national self-interest. The Party, according to Marxist-Leninist-Maoist theory, is the vanguard of progressive social forces; it cleaves to the concept of shared destiny and its historical role in shaping that destiny. Since its early days nearly a century ago it has emphasised the collective over the individual, the end rather than the means. It addresses majority opinion while guiding and moulding the agenda both for today, and for the future

Xinjiang Year Zero

Since 2017, the Chinese authorities have detained hundreds of thousands of Uyghurs, Kazakhs and other Muslim minorities in 'reeducation camps' in China’s northwestern Xinjiang autonomous region. While the official reason for this mass detention was to prevent terrorism, the campaign has since become a wholesale attempt to remould the ways of life of these peoples—an experiment in social engineering aimed at erasing their cultures and traditions in order to transform them into ‘civilised’ citizens as construed by the Chinese state. Through a collection of essays penned by scholars who have conducted extensive research in the region, this volume sets itself three goals: first, to document the reality of the emerging surveillance state and coercive assimilation unfolding in Xinjiang in recent years and continuing today; second, to describe the workings and analyse the causes of these policies, highlighting how these developments insert themselves not only in domestic Chinese trends, but also in broader global dynamics; and, third, to propose action, to heed the progressive Left’s call since Marx to change the world and not just analyse it

Xinjiang Year Zero

Since 2017, the Chinese authorities have detained hundreds of thousands of Uyghurs, Kazakhs and other Muslim minorities in 'reeducation camps' in China’s northwestern Xinjiang autonomous region. While the official reason for this mass detention was to prevent terrorism, the campaign has since become a wholesale attempt to remould the ways of life of these peoples—an experiment in social engineering aimed at erasing their cultures and traditions in order to transform them into ‘civilised’ citizens as construed by the Chinese state. Through a collection of essays penned by scholars who have conducted extensive research in the region, this volume sets itself three goals: first, to document the reality of the emerging surveillance state and coercive assimilation unfolding in Xinjiang in recent years and continuing today; second, to describe the workings and analyse the causes of these policies, highlighting how these developments insert themselves not only in domestic Chinese trends, but also in broader global dynamics; and, third, to propose action, to heed the progressive Left’s call since Marx to change the world and not just analyse it

The study on the impact of short video tourism Vloggers at social media platform on online sharing intention

COVID-19 has caused significant damage globally, including tourism. This study adopts the quantitative research method, selects 588 samples from tourists watching short videos to investigate the antecedents and effects of parasocial interaction between tourists and short video tourism Vloggers, and analyses them with partial least squares. Based on parasocial relationship theory, this study investigates the antecedents of parasocial relationships between tourists and short video tourism Vloggers and their willingness to share short video tourism. Results show that the consistency of values, entertainment motivation, and emotional engagement positively impact the parasocial relationships between tourists and short video tourism Vloggers and affect the online sharing intention through the parasocial relationship. The consistency of values can directly affect sharing intention. As an intermediary variable, parasocial relationship positively impacts value congruence, entertainment motivation, emotional engagement, and sharing intention. This study introduces parasocial relationship into the research of tourism short video Vloggers, which enriches the literature. Furthermore, this introduction provides new marketing strategies and suggestions for the sustainable development of tourism

Comrades share time: A study of participation in a Chinese village

Has China’s countryside left socialism behind? Is the rise of digital connectivity an indication of, as Jodi Dean argues, the foreclosure of opportunities to participate in society towards collective empowerment? This dissertation addresses these questions via a case study of Heyang Village in Zhejiang’s mountainous Jinyun county. Taking advantage of the village’s sustained material culture I develop a historical review of the media used to organize village life over time informing values and providing opportunities for political, economic, and cultural participation as members of the village. This review is used to inform an analysis of the current dynamics of village life in Heyang today. Six months of fieldwork over a period of four years between 2015 and 2019 comprises the majority of this research. Focus group interviews help to provide local interpretation of events. Participant observation research, in particular with working aged men and seniors, provides deeper insights on the values, actions and positive trajectories identified in the focus group interviews. Barbara Adam’s timescape perspective is employed to bring the multiple elements of the case study together. This perspective helps to draw out how communication technologies that are used to keep time enable opportunities for specific forms of political belonging. While a postsocialist discourse on individual’s qualities (suzhi) is predominate, socialist values of comradeship persist. This comradery is particularly evident in seniors’ use of mobile phones to keep the time via hourly announcements recalling the temporality previously provided by the Chinese Communist Party’s mass line inspired use of wired-radio loudspeakers. This temporality is premised on bringing the people and leaders together to share time in order to affect mutually transformative experiences and unite the collective towards shared political goals premised on sustaining basic wellbeing. I identify “shared time” as a socialist temporality that is still maintained and can be used to recognize positive actions and recommend ways forward to fan the embers of socialism into a revitalized commitment to communism