Marketing dynamics and management excellence. The sources of successful internationalization of food processing company from transition economy (Case: MASPEX - Poland)

The paper presents a case story of the fall and rise of the food industry in Poland's transition economy, illustrated with the example of one of its most successful companies. The author distinguishes three stages of the economic transition of Poland: · stage one, in which the Polish food processing industry collapsed, faced with fierce foreign competition after the implementation of a strategy of liberalization and privatization; · stage two (since late 1990s) when young, dynamic and relatively well- educated Polish entrepreneurs and managers not only started to regain the local market but also begun international expansion, intensifying exports, primarily to EU markets, · stage three, during which the internationalization took the form of FDI in the former neighboring socialist/communist countries. The MASPEX Group provides an excellent example of successful revival and expansion achieved thanks to the company's: · dynamic marketing strategy executed by · a young, dynamic and highly professional management team.Poland, food processing industry, internationalization, transition economy., Agribusiness,

Culture as a distinctive feature of an ethnic group (based on the example of translated handwritten literature of Polish-Lithuanian Tatar)

The article was published in the Journal of Language and Cultural Education, 2016, 4(2)The article is focused on Tatar ethnic group. It tries to show on its example, how one can be open on other cultures without losing one's identity and how to persevere in a different cultural environment. It refers to Tatars' religious writings as the source helpful in maintaining cultural identity. An example of connection between Tatar translations and European tradition of translation, is used to characterize both permeation of cultures and features which served to build cultural separateness of Tatars living in the Grand Duchy of Lithuania