Exploring Users’ Adoption of MOOCs from the Perspective of the Institutional theory

MOOCs, which stands for Massive Open Online Courses, have attracted millions of users around the world and it has a promise to be a very important part of future education. However, there is little research on users’ adoption of MOOCs. This paper aims to improve the understanding of users’ behavior intention to use MOOCs. The proposed research model is an extension of technology acceptance model with three factors from the institutional theory. And an empirical study with 247 subjects was conducted to test this model. The results indicate that both perceived usefulness and perceived ease of use directly affect users’ behavior intention to use MOOCs significantly. Another interesting finding is that mimetic pressures also have a significant positive influence on users’ behavior intention to use MOOCs

MOOCs Continuance Intention in Malaysia: The Moderating Role of Internet Self-efficacy

Previous researches have validated that students intention to continue use MOOCs was mainly determined by Usefulness and Enjoyment. This paper takes a different approach from previous studies and postulates that relationship between Usefulness and Enjoyment on MOOCs Continuance Intention are moderated by Internet Self-efficacy. Partial Least Square Path Modelling (PLS-PM) approach has been employed to analyse the data collected. Using online survey data from 251 students registered with Malaysia MOOCs program, the results revealed that Internet Self-efficacy moderates the relationship between Enjoyment and MOOCs Continuance Intention. However, the moderating effect of Internet Self-efficacy showed insignificant result on the path between Usefulness and MOOCs Continuance Intention

STUDENT AND TEACHER PERSPECTIVES ON FACTORS TO SUCCESS AND ATTRITION IN ENGINEERING MINI-MOOC USING TECHNOLOGY ACCEPTANCE MODEL (TAM)

Purpose: To keep abreast of the latest educational development and to enrich student learning. Vocational Training Council (VTC) is among the first vocational institutions in Hong Kong for piloting massive open online courses (MOOCs) (which are being referred as mini-MOOCs here) on various disciplines. This paper examines one of the mini-MOOCs we have developed for the Engineering discipline. The aim of this study is to gather information and investigate the influencing factors that contribute to the success and attrition in the Engineering mini-MOOC. Methodology: These insights come from the empirical study conducted in a mini-MOOC titled “Unauthorized Buildings Works” (UBWs), which was being implemented as a blended activity in the module. Two groups of second-year students from the higher diploma in construction were selected to participate in non-MOOC (i.e., the control group) and MOOC (i.e., the experimental group) classes over two years. The mini-MOOC subjects were invited to complete questionnaires and attend a focus group interview upon completion of the activity. Main Findings: The analysis yielded striking results, which led to a discussion on the contributing factors to success and attrition in the Engineering mini-MOOC using Technology Acceptance Model (TAM). Implications: Due to limited resources in the research, the methods of data collection were different over two years of study. An implication of this is that an enhanced methodology is needed to determine the academic effectiveness of the mini-MOOC and achieve the consistency of the findings. Novelty/Originality: The present study contributes to significant findings in how TAM factors and external variables influenced the usage of mini-MOOC from the perspectives of both learners and teachers

How to design for persistence and retention in MOOCs?

Design of educational interventions is typically carried out following a design cycle involving phases of investigation, conceptualization, prototyping, implementation, execution and evaluation. This cycle can be applied at different levels of granularity e.g. learning activity, module, course or programme. In this paper we consider an aspect of learner behavior that can be critical to the success of many MOOCs i.e. their persistence to study, and the related theme of learner retention. We reflect on the impact that consideration of these can have on design decisions at different stages in the design cycle with the aim of en-hancing MOOC design in relation to learner persistence and retention, with particular attention to the European context

MOOCs Continuance Intention in Malaysia: The Moderating Role of Internet Self-efficacy

Previous researches have validated that students intention to continue use MOOCs was mainly determined by Usefulness and Enjoyment. This paper takes a different approach from previous studies and postulates that relationship between Usefulness and Enjoyment on MOOCs Continuance Intention are moderated by Internet Self-efficacy. Partial Least Square Path Modelling (PLS-PM) approach has been employed to analyse the data collected. Using online survey data from 251 students registered with Malaysia MOOCs program, the results revealed that Internet Self-efficacy moderates the relationship between Enjoyment and MOOCs Continuance Intention. However, the moderating effect of Internet Self-efficacy showed insignificant result on the path between Usefulness and MOOCs Continuance Intention

Open educational resources for all? Comparing user motivations and characteristics across The Open University’s iTunes U channel and OpenLearn platform.

With the rise in access to mobile multimedia devices, educational institutions have exploited the iTunes U platform as an additional channel to provide free educational resources with the aim of profile-raising and breaking down barriers to education. For those prepared to invest in content preparation, it is possible to produce interactive, portable material that can be made available globally. Commentators have questioned both the financial implications for platform-specific content production, and the availability of devices for learners to access it (Osborne, 2012). The Open University (OU) makes its free educational resources available on iTunes U and via its web-based open educational resources (OER) platform, OpenLearn. The OU’s OER on iTunes U reached the 60 million download mark in 2013; its OpenLearn platform boasts 27 million unique visitors since 2006. This paper reports the results of a large-scale study of users of the OU’s iTunes U channel and OpenLearn platform. A survey of several thousand users revealed key differences in demographics between those accessing OER via the web and via iTunes U. In addition, the data allowed comparison between three groups: formal learners, informal learners and educators. The study raises questions about whether university-provided OER meet the needs of users and makes recommendations for how content can be modified to suit their needs. As the publishing of OER becomes core to business, we reflect on reasons why understanding users’ motivations and demographics is vital, allowing for needs-led resource provision and content that is adapted to best achieve learner satisfaction, and to deliver institutions’ social mission

Developing sustainable business models for institutions’ provision of open educational resources: Learning from OpenLearn users’ motivations and experiences

Universities across the globe have, for some time, been exploring the possibilities for achieving public benefit and generating business and visibility through releasing and sharing open educational resources (OER). Many have written about the need to develop sustainable and profitable business models around the production and release of OER. Downes (2006), for example, has questioned the financial sustainability of OER production at scale. Many of the proposed business models focus on OER’s value in generating revenue and detractors of OER have questioned whether they are in competition with formal education. This paper reports on a study intended to broaden the conversation about OER business models to consider the motivations and experiences of OER users as the basis for making a better informed decision about whether OER and formal learning are competitive or complementary with each other. The study focused on OpenLearn - the Open University’s (OU) web-based platform for OER, which hosts hundreds of online courses and videos and is accessed by over 3,000,000 users a year. A large scale survey and follow-up interviews with OpenLearn users worldwide revealed that university provided OER can offer learners a bridge to formal education, allowing them to try out a subject before registering on a formal course and to build confidence in their abilities as learners. In addition, it was found that using OER during formal paid-for study can improve learners’ performance and self-reliance, leading to increased retention and satisfaction with the learning experience

The social web and archaeology's restructuring: impact, exploitation, disciplinary change

From blogs to crowdfunding, YouTube to LinkedIn, online photo-sharing sites to open-source community-based software projects, the social web has been a meaningful player in the development of archaeological practice for two decades now. Yet despite its myriad applications, it is still often appreciated as little more than a tool for communication, rather than a paradigm-shifting system that also shapes the questions we ask in our research, the nature and spread of our data, and the state of skill and expertise in the profession. We see this failure to critically engage with its dimensions as one of the most profound challenges confronting archaeology today. The social web is bound up in relations of power, control, freedom, labour and exploitation, with consequences that portend real instability for the cultural sector and for social welfare overall. Only a handful of archaeologists, however, are seriously debating these matters, which suggests the discipline is setting itself up to be swept away by our unreflective investment in the cognitive capitalist enterprise that marks much current web-based work. Here we review the state of play of the archaeological social web, and reflect on various conscientious activities aimed both at challenging practitioners’ current online interactions, and at otherwise situating the discipline as a more informed innovator with the social web’s possibilities

Exploring the experiences of instructors teaching massive open online courses in tourism and hospitality: a mixed methods approach

Massive Open Online Courses (MOOCs) have existed as a disruptive educational phenomenon for nine years. Grounded in the roots of distance education, open education, Open Educational Resources, and OpenCourseWare, MOOCs have now survived various critics and have continued growing globally. Reports about MOOCs in both the press and scholarly publications began to grow significantly in 2013 (Sánchez-Vera, Leon Urrutia, & Davis, 2015; Zancanaro & Domingues, 2017) and, since then, more and more researchers have joined the discussions, developing them to explore various new topics. To contribute to the literature of MOOC studies, this doctoral thesis begins with an in-depth analysis of the background, history, growth, and vision, and proposes a tentative definition of MOOCs. Meanwhile, by conducting bibliometric research to review MOOC studies conducted between 2015 and 2017, this thesis fills in the gap that has existed due to a lack of systematic reviews of MOOC literature since 2015. The results of the bibliometric research summarised the relevant MOOC research into nine categories, including learner focused, commentary and concepts, case reports or evaluations, pedagogy, curriculum and design, course object focused, provider focused, technology, systematic review of literature, and learning analytics and big data. They also suggested a limited amount of provider focused research, which became the research interest and focus of this thesis. In the centre of the Europe, Swiss universities have marched forward in the MOOC movement, together with other over 550 universities (Shah, 2016) around the world. Università della Svizzera italiana (USI; Lugano, Switzerland), a Swiss public university, became a MOOC provider in 2015 and offered the first MOOC in the topic of eTourism: eTourism: Communication Perspectives. This doctoral thesis is closely related to this university-level initiative, which was dedicated to producing the first pilot MOOC at USI. Therefore, the cases chosen by this thesis are positioned in the discipline of tourism and hospitality. The first MOOC with a large audience taught artificial intelligence in 2011 (Zancanaro & Domingues, 2017). Nowadays, MOOCs have broken the barrier of space and time to educate the masses in a wide range of subjects. However, the provision of MOOCs in the subject of tourism and hospitality did not appear until 2013, when two MOOCs from two American universities became available. In the past four years since these MOOCs were launched, the number of tourism and hospitality MOOCs available in the market has remained limited (Tracey, Murphy, & Horton-Tognazzini, 2016). This scarcity contradicts the fact that tourism and hospitality is the field that contributes the most to the employment of the global workforce. Pressing problems, such as high turnover, seasonality, and new global challenges have urged for solutions to quickly training people working in this area to become available (Cantoni, Kalbaska, & Inversini, 2009). A call for more studies about tourism and hospitality MOOCs has emerged. The combined reality of the lack of studies regarding MOOC providers, opportunities for first-hand experience of producing a tourism MOOC in a university, and the deficiency in both the research and practises of tourism and hospitality MOOCs has inspired the direction of this thesis in regard to exploring MOOC instructors’ experiences, using cases in the field of tourism and hospitality. It cumulates six studies, using a mixed methods approach, to tackle the two main research objectives: to investigate at large the tourism and hospitality MOOC provisions between 2008 and 2015 and to report the experiences of Università della Svizzera italiana (USI) when producing the eTourism MOOC. In order, the first two studies in Chapter 3 of this thesis focus on tourism and hospitality MOOCs in general and produce a big picture context for the other four studies in Chapter 4. The first study proposes a conceptual framework through which to describe and analyse the course design of a MOOC and applies it to 18 tourism and hospitality MOOCs produced between 2008 and 2015. The second study then continues to interview six tourism and hospitality MOOC instructors, to describe their experiences and perspectives of teaching MOOCs. After exploring a holistic view of the overall development of MOOCs in tourism and hospitality and gaining a deep understanding of the instructors behind these offerings, this thesis introduces the experiences of one single MOOC provider: Università della Svizzera italiana (USI) in Chapter 4. It first introduces its overall implementation process (Study 3), and further elaborates three phases of this process: how it selected a suitable MOOC platform at the beginning (Study 4); how it assessed learner engagement in the MOOC (Study 5); and, eventually, how it evaluated the performance of the MOOC (Study 6). This thesis was written mainly from the perspective of eLearning, with the intention of benefiting its community of scholars and practitioners. It has contributed to the literature by developing a framework with which to review MOOCs (in Study 1), the implementation process of producing MOOCs (in Study 2), practical review schema of MOOC platforms (in Study 4), the MOOC Learner Engagement Online Survey (in Study 5), and how to use the Kirkpatrick model to evaluate MOOCs (in Study 6). These conceptual frameworks and experiential tools can benefit future researchers and practitioners. Meanwhile, due to its intimate connection with the field of tourism and hospitality, by directly using its cases, the research outputs of the six studies can also benefit the tourism and hospitality education and training sector as a reference for further action

MOOC (Massive Open Online Courses)

Massive Open Online Courses (MOOCs) are free online courses available to anyone who can sign up. MOOCs provide an affordable and flexible way to learn new skills, advance in careers, and provide quality educational experiences to a certain extent. Millions of people around the world use MOOCs for learning and their reasons are various, including career development, career change, college preparation, supplementary learning, lifelong learning, corporate e-Learning and training, and so on