A Review of Product Knowledge and Determinants of Consumer Purchase Intention on Plant-Based Meat Products In Malaysia

Chronic diseases caused by poor health choices have been identified as a significant contributor to mortality. The poor dietary intake of Malaysians including high consumption of meat and other animal-based products may contribute to development of non-communicable diseases, such as obesity, hypertension, diabetes, and cancer. The amount of meat eaten by Malaysians per person has increased to more than 55 kg a year in 2019, and obviously, a transition towards plant-based diets is urgently needed. Nevertheless, product knowledge and determinants of consumer purchase intention of plant-based meat need to be explored further for Malaysians to effectively adopt a healthy diet. Keywords: Consumers; Purchase Intention; Plant-Based Meat; Malaysia eISSN: 2398-4287 © 2023. The Authors. Published for AMER and cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under the responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), and cE-Bs (Centre for Environment-Behaviour Studies), College of Built Environment, Universiti Teknologi MARA, Malaysia DOI: https://doi.org/10.21834/e-bpj.v8iSI15.510

Responsible Consumption Behaviour: A Framework for Acquisition, Use & Disposal of Computers

Green IT has been identified as a contributing factor in maintaining a green environment. However, past studies have focused mainly on Green IT practised by IT vendors or organizations rather than by individual consumers. Malaysia is a developing nation with high computer penetration. Almost every citizen is owns several computers, from desktops, tablet PCs, laptops, notebooks to smartphones. This contributes to unsustainable computer production, consumption, and disposal patterns. Greenhouse gas (GHG) emission resulting from computer life cycles can be reduced if individuals acquire, use, and dispose computers in a responsible manner. Hence, this study investigates the antecedents of individuals’ responsible consumption behaviour. A research framework was developed through integrating several theories, i.e. Theory of Planned Behaviour, Value-Belief-Norm, and Theory of Interpersonal Behaviour. This study contributes to existing knowledge in the fields of information systems, consumer research, and sustainability, through the development of a theoretical framework that identifies the key factors that influence responsible consumption behaviour. The findings will enable policy makers to design programmes that could influence behavioural change and stimulate responsible consumption behavior, in order to prevent further degradation of the natural environment

FACTORS THAT IMPACT GREEN PRODUCT PURCHASE BEHAVIOUR OF MALAYSIAN SHOPPERS

Today, the rapid development of technology has caused both positive and negative effects and environmental changes. While enjoying the convenience provided by technology, people should have the right mindset in keeping and protecting their environment healthy. Therefore, this study aims to examine the factors that impact the green product purchase behaviour of Malaysian shoppers in Klang Valley, Malaysia. Five independent variables were used in this research project to identify the factors that influence working consumers’ purchasing behaviour toward green products: social influences, environmental attitudes, environmental concern, and perceived effectiveness of environmental problems and perceived effectiveness of environmental behaviour. Six hundred consumers are the solely targeted respondents in this study. It is found that there are no significant differences for the gender and race variables, whereas the monthly income variable found a significant difference. In addition, the study findings also discovered a significant relationship between the factors influencing consumers’ purchasing behaviour towards green products. Consequently, these research findings have provided insights and feedback to businesses facing many challenges in convincing consumers to purchase green products. By gathering this information, marketers can understand the route that shifts the environmental factors to green purchase behaviour. They also would be able to formulate their various strategies to effectively attract more consumers to purchase green products.  Article visualizations

Environmental concern and government regulations roles in influencing ecologically conscious consumer behaviour / Wan Kalthom Yahya

Environmental concerns have increased dramatically in recent decades. Individuals have become more concerned with their purchasing behaviour and the impact on the environment. As a result, marketers tend to be more committed in responding to the needs and desires of these individuals in a more responsible manner, considering possible environmental damages that may occur. This study pursued to establish the relationship between young consumers and ecologically conscious consumer behaviour (ECCB) by analysing their green environmental concerns (EC) and government regulations (GR) variables. The scope of the study was UiTM’s students ages between 18 to 30 years old pursuing their undergraduate studies. The Statistical Package for the Social Sciences (SPSS) version 23 is applied to study the hypotheses. The results from the linear multiple regression analysis indicated that both EC and GR had a positive relationship on ECCB. Moreover, the overall results have confirmed that the government regulations have a strong direct influence on ecologically conscious consumer behaviour. Thus, the findings could offer important young consumers’ perceptions and views on environmental sustainability

Addressing demographic differences in servicescape influence among department stores’ patrons in Malaysia / Zuraini Alias, Mokhtar Abdullah

While numerous published works have extensively examined servicescape models and its linkage to loyalty, not many have systematically examined the influence of demographic factors specifically on servicescape in the context of department stores. The purpose of this study is to examine whether servicescape of department stores have specific influence on six demographic characteristics (age, gender, income, race, education and occupation). A mall intercept method was conducted by administering 560 questionnaires across 5 regions in Malaysia. The results indicate that age and income are strongly associated with servicescape (differences in perception as well as experiences on servicescape), while gender, race, occupation, education and occupation are not. Additionally, it was found that older consumers possess different motives on servicescape implications compared to the younger consumers. The results indicated that patrons to department stores have different perception on servicescapes especially among the high income and younger age groups. The findings will enable retailers to understand the implications of customers’ experiential values and personality in line with the demographic characteristics affecting the servicescape offerings. This could lead to better servicescape development strategies to create unique in-store environments to enhance shopping experiences and therefore, result in more satisfied shoppers

Moderating Effect of Experience on the Intention-Behavioral Relationship Towards Sustainable Food Consumption

As public interest in sustainability consumption increases, consumers may develop a positive intention to change their consumption patterns. However, behavioral patterns are not consistent with intentions. The purpose of this study was to examine the moderating effect of experience within the Theory of Planned Behavior and how it influences the relationship between intentions and behavior towards functional food consumption, as well as developing a measurement for the construct of experience from the perspective of healthy food consumption. A survey was conducted using a self-administered questionnaire, collecting data from a sample of 452 adult consumers. The experience construct was examined through both intrinsic and extrinsic experience approaches. The results showed that only intrinsic experience moderates the relationship between intentions and behavior regarding functional food consumption. This indicates that the intrinsic experience (such as feeling happy, confident, and healthy) is important in motivating consumers to initiate the desired healthy eating behavior. Thus, healthy food producers and marketers must communicate these notions in their strategies. This study makes a methodological contribution to the literature by developing a modified scale for measuring experience, focusing on healthy food consumption, which could be a useful scale for future research in different contexts and settings

Attitude towards the Environment and Green Products:Consumers’ Perspective

The current rapid growth in the economy and the patterns of consumers’ consumption and behavior worldwide are the main cause of environmental deterioration. As the environment continues to worsen, it has become a persistent public concern in the developed countries and has recently awakens developing countries to the green movement. This paper is essentially exploratory in nature and has two objectives. The first objective is to compare gender with attitudes towards the environment and green products. The second objective is to investigate the relationship between attitude towards the environment and green products. Result from the independent sample t-test shows that there were no significant differences between gender in their environmental attitudes and attitudes on green products. The rotated factor matrix validated the underlying dimensions of environmental attitudes into three major dimensions (environmental protection, government’s role, and personal norm). Results from the multiple linear regression analysis revealed that consumer attitudes on the government’s role and their personal norm towards the environment contributed significantly to their attitude on green product. Further investigation revealed that personal norm was the most important contributor to the attitude towards green product. However, environmental protection did not contribute significantly to consumers’ attitudes on green product.Keywords: Environmental attitude; green products; consumer behaviour; Malaysi

The direct and indirect effect of green purchasing behavior of consumers in the northern region of Malaysia

In the recent years, consumers have started to express their concern over environmental issues, which caused manufacturers together with governments and policy makers to introduce green products as a partial solution. Many studies have put a significant thumbprint in this field, however, with this being an emerging market, there are still many gaps in both literature and in practice. Therefore, this research examines the influence of the perceived value of green products, environmental concern, green advertisement and eco-labels on Malaysian consumers' purchasing behaviour of green products. Furthermore, the study examined the moderating effect of green trust in order to provide a better understanding of the Malaysian consumers' green product purchasing behaviour. This quantitative study presents and discusses empirical findings from a survey of 383 respondents residing in the northern region of Malaysia using partial least squares-structural equation modelling (PLS-SEM). The results from the structural model revealed that the perceived value of green products together with green advertisement and price were crucial in directly affecting Malaysians' green purchasing behaviour. However, hypothesized paths for environmental concern, eco-label and availability of green products were not supported. The findings further indicate that the links between environmental concern and green purchasing behaviour are stronger when the respondents have high green product trust, supporting the moderating effect of green product trust. Finally, the implications are discussed, and the limitations of the study and future directions are briefly outlined

Towards a Greener Future: Exploring Factors Influencing Green Purchase Intention and Pro-Environmental Behavior among Young Consumers

While economic growth has undeniably enhanced individuals' quality of life, it has also played a role in numerous environmental issues, such as pollution, depletion of natural resources, escalating greenhouse gas emissions, and the consequential phenomena of global warming and climate change. This study examines the antecedents of green purchase intention (GPI) and pro-environmental behaviour (PEB) and the role of green purchase attitude (GPA) and green trust (GTR) as mediators. The results revealed that green knowledge, social status and perceived value are significant predictors of GPI, which significantly predicted PEB, while GPA and GTR are significant mediators. &nbsp

A STUDY OF THE FACTORS INFLUENCING PURCHASING BEHAVIOUR OF ONLINE CONSUMERS IN KLANG VALLEY, MALAYSIA

This study aims to analyse and discuss the factors influencing purchasing behaviours of online consumers in Klang Valley, Malaysia. In the past few years, the world has been evolving at light speed, and consumers must keep up with this fast-paced development. The technological era has changed purchasing habits so much that consumers have turned to online shopping, and vendors have explored the digitalization of product search and sales. With the impact of the pandemic, the digital age has taken over the world at a glance more than ever before. Online shopping offers consumers convenience, ease, comfort, time savings, hassle-free delivery, better price options, vast vendors, and many other obvious benefits. Since consumers are no longer restricted to a particular location or time for their purchases, this study seeks to understand factors that affect customers' online purchasing behaviour in Klang Valley, Malaysia. This study focuses on five components: perceived benefits, perceived risks, hedonic motivation, website design, and psychological dimensions. These five components have been chosen as the independent variables, with online purchase behaviour as the dependent variable. For data collection, self-administered questionnaires were distributed through social media. A total of 387 responses were collected. Findings obtained from this study indicated that perceived benefits, perceived risks, hedonic motivation, and website design are significant for consumers' online purchasing behaviour. In contrast, this study discovered that psychological dimensions are insignificant to consumers' online purchasing behaviour.JEL: A10, A12, A13  Article visualizations