Situating interventions to bridge the intention-behaviour gap: A framework for recruiting nonconscious processes for behaviour change

This paper presents a situated cognition framework for creating social psychological interventions to bridge the intention–behaviour gap and illustrates this framework by reviewing examples from the domains of health behaviour, environmental behaviour, stereotyping, and aggression. A recurrent problem in behaviour change is the fact that often, intentions are not translated into behaviour, causing the so-called intention–behaviour gap. Here, it is argued that this happens when situational cues trigger situated conceptualizations, such as habits, impulses, hedonic goals, or stereotypical associations, which can then guide behaviour automatically. To be effective in changing such automatic effects, behaviour change interventions can attempt to change situational cues through cueing interventions such as priming, nudging, upstream policy interventions, or reminders of social norms. Alternatively, behaviour change interventions can attempt to change the underlying situated conceptualizations through training interventions, such as behavioural inhibition training, mindfulness training, or implementation intentions. Examples of situated behaviour change interventions of both types will be discussed across domains, along with recommendations to situate interventions more strongly and thus enhance their effectiveness to change automatic behaviour. Finally, the discussion addresses the difference between tailoring and situating interventions, issues of generalization and long-term effectiveness, and avenues for further research

Right here, right now: situated interventions to change consumer habits

Consumer behavior-change interventions have traditionally encouraged consumers to form conscious intentions, but in the past decade it has been shown that while these interventions have a medium-to-large effect in changing intentions, they have a much smaller effect in changing behavior. Consumers often do not act in accordance with their conscious intentions because situational cues in the immediate environment automatically elicit learned, habitual behaviors. It has therefore been suggested that researchers refocus their efforts on developing interventions that target unconscious, unintentional influences on behavior, such as cue-behavior (“habit”) associations. To develop effective consumer behavior-change interventions, however, we argue that it is first important to understand how consumer experiences are represented in memory, in order to successfully target the situational cues that most strongly predict engagement in habitual behavior. In this article, we present a situated cognition perspective of habits and discuss how the situated cognition perspective extends our understanding of how consumer experiences are represented in memory, and the processes through which these situational representations can be retrieved in order to elicit habitual consumer behaviors. Based on the principles of situated cognition, we then discuss five ways that interventions could change consumer habits by targeting situational cues in the consumer environment and suggest how existing interventions utilizing these behavior-change strategies could be improved by integrating the principles of the situated cognition approach

Navigational patterns in interactive multimedia

The central purpose of this thesis is to investigate whether users have distinct preferences for specific navigational patterns in multimedia: that is preferences for moving through multimedia. Subsidiary questions are whether users have preferences for working strategies, (the mental approach to investigating software) whether these preferences are similar for specific groups and whether these preferences are affected by the software's system and navigational design. Four groups were investigated within two ranges: children to adults, and novices to experts. The literature review revealed four different perspectives of investigating navigation: user, designer, pedagogy and human computer interaction and although this research concentrates on the first two perspectives the other two are integral and of equal importance.Two empirical studies elicited the navigational information. The first studied pairs of children undertaking set tasks in multimedia, and demonstrated that although each pair had definite preferences, each group did not utilise the full pattern range discerned from the observations, literature review and multimedia package analysis. The second study was redesigned using individual adults to ascertain the full range of preferred patterns in use. The essential element from the investigations was the wide range of variation between individuals and within groups. There was a gradual progression in their range and speed using these patterns, related to their skills, abilities and experience, and each individual could be placed along a continuum. Topologies of the multimedia packages and diagrams of the fit of the navigation patterns were included. Finally an expert panel was convened to verify the pattern range and their comments supported the new classification.The research outcomes included navigational patterns and working strategies classifications, future techniques for designers, and user methods. These will create more successful and informed multimedia, and forward developments and improvements in the design of high quality user preference software

The effects of individual differences on mobile phone users’ operational behaviour

This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.Mobile handset technology has improved greatly in recent decades. Improvements in hardware and software conduce the importance of the handset as a computer. Whilst the mobile phone industry and researchers emphasise understanding users from sociological aspects, such as services, usage habits, functionalities and so forth; this research aims to seek the variables that impact upon users’ interactions with the phone from the root-individual differences. For the purpose of placing mobile phone users at the core of the interface design process, the individual differences of gender, cognitive style and user experience were applied as the main variables in this research. Accordingly, to examine individuals’ differences and their operational behaviour with phone interfaces, the effects of cognitive style and user experience present stronger impact on the user performance than gender. The two factors were then investigated with regard to individuals’ operational behaviour with phone interfaces. This research then developed categories to link the theoretical attributes of cognitive style and phone users’ practical operational behaviour. Furthermore, the impact of cognitive style on the users’ operational behaviour was also connected to individuals’ problem solving ability. Meanwhile, the effect of user experience was investigated with a novel methodology-Taxonomy of Experience. The results revealed necessary elements that the users cared about the most, and these differed from the interface design guidelines of phone industry. This PhD thesis presents the application of the triangulation method to explore the variables that impact upon individuals’ interaction with mobile phone interfaces, specially concerned with mobile phone interface design from a psychological perspective, and provides a deeper understanding of users for future design events. More importantly, this research delivered the concept of understanding users before conducting design

Evidence on Imperfect Competition and Strategic Trade Theory

Strategic trade theory shows that government intervention in markets with small numbers of traders can boost the welfare of a country relative to free trade. This survey critically assesses the empirical evidence regarding this possibility. One finding is that while many international food and agricultural markets are characterized by oligopoly, price-cost markups tend to be small, and the potential gains from intervention are modest at best. In turn, existing government interventions such as agricultural export subsidies are generally not optimal in a strategic trade sense. The evidence suggests that oligopoly by itself is not a sufficient rationale for deviating from free trade in international markets.

Experimental investigation into novel methods of reliable and secure on-body communications with low system overheads

Until recently the concept of wearable biosensors for purposes of medical monitoring was restricted to wired sensor applications. Recent advances in electronics and wireless communications have made the possibility of removing the wire from sensor applications a possibility. These advances have led to the development of small scale, wearable, sensing and communication platforms that can be placed on the human body creating the foundation for a Body Sensor Network (BSN). Body Sensor Networks aim to remove the restrictions that traditional wired sensors impose. The anticipation is that BSNs will permit the monitoring of physiological signals in any environment without limitation, giving Physicians the ability to monitor patients more closely and in environments that they cannot monitor today. Even with the recent advancements of electronics and wireless communications there are still many unanswered questions for practical solutions of BSNs that prevent BSNs from replacing traditional wired systems altogether. There is a great need for research into BSN architectures to set the standard for wireless sensor monitoring. In this work a development platform has been created for the investigation into the design and implementation of practical BSN solutions. The platform is used to compare BSN architectures and provide quantifiable results. From this work BSN architecture components that provide optimizations in system performance, energy, network lifetime and security are recommended. In Chapter 3 BSN network architectures employing the use of relaying of creeping waves is investigated. The investigation includes experimental analysis of various test environments. Experimentation demonstrates that the relaying of creeping waves offers considerable performance gains when compared to non-relay networks. For example, relaying is shown to increase network-lifetime by a factor of 13, decrease energy-per-bit requirements by 13 dB and provide the ability for the network to compensate for considerably wider fade margins. In Chapter 4 utilizing the randomness of the wireless channel for securing on-body communications with low overheads is considered. A low-complexity algorithm for establishing symmetric encryption keys is presented and validated. The algorithm relies on readily available RSSI measurements obtained from existing packets being sent and received in the network. The generated bit sequences from the algorithm are evaluated for matching between two communicating parties and mismatching with a malicious eavesdropper. It is shown that the algorithm produces long sequences of highly random bits that are perfectly matched between legitimate parties and highly mismatched with the eavesdropper

Expert memory: A comparison of four theories

This paper compares four current theories of expertise with respect to chess players’ memory: Chase and Simon’s (1973) chunking theory, Holding’s (1985) SEEK theory, Ericsson and Kintsch’s (1995) long-term working memory theory, and Gobet and Simon’s (1996b) template theory. The empirical areas showing the largest discriminative power include recall of random and distorted positions, recall with very short presentation times, and interference studies. Contrary to recurrent criticisms in the literature, it is shown that the chunking theory is consistent with most of the data. However, the best performance in accounting for the empirical evidence is obtained by the template theory. The theory, which unifies low-level aspects of cognition, such as chunks, with high-level aspects, such as schematic knowledge and planning, proposes that chunks are accessed through a discrimination net, where simple perceptual features are tested, and that they can evolve into more complex data structures (templates) specific to classes of positions. Implications for the study of expertise in general include the need for detailed process models of expert behavior and the need to use empirical data spanning the traditional boundaries of perception, memory, and problem solving

Women as social entrepreneurs in the hospitality and tourism industry: Does empowerment play a role?

This paper which is a work in progress presents a qualitative study exploring the nature, motivations and extent to which female entrepreneurs use their H&T businesses as platforms for engagement in various forms of social entrepreneurship (SE) leading to value creation, economic and community development. Although SE is seen as a key contributor to the creation and diversification of entrepreneurial activity, women empowerment and local economic development, there is limited research on the role of female H&T entrepreneurs in emerging non -western destinations. We focus on the following research questions: a) Can female entrepreneurs in H&T be considered as social entrepreneurs? b) How does the structure and organization of society shape the nature of female participation in SE? c) What are the challenges involved in mobilizing female entrepreneurs to effectively engage in SE? d) How does SE maximise value creation and higher levels of satisfaction for all participants? Concepts from women-owned H&T enterprises, SE and women empowerment are drawn upon. We argue that women are embedded in male dominated traditions/customs, community associations and government bureaucracies that may either empowered or dis-empower them. Using the case of Cameroon, we examine how embeddedness enhances the capacity of women to engage in SE in the H&T industry, thereby contributing to local economic development. Empirically we adopt a mixed methods approach using multiple case studies: a survey questionnaire, five focus groups meetings (two women -only, one male-only, and two mix of male and female entrepreneurs) and twenty-five in-depth interviews with selected female entrepreneurs (18), (non)governmental organisations (03) and beneficiaries (04) of social enterprise ventures between May 2014 and February 2015. The findings clarify the role of women in SE in H&T and policy implications for maximising social value creation through the participation of women in SE