Commercial communication in the digital age : information or disinformation?

In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities topublish, get informed or communicate – to “co-create” –, and toreach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questionsand related issues

THE ROLE OF WOMEN FARMERS IN PROSPERITY THROUGH ENTREPENEURSHIP

Indonesia has many natural resources that need to be conserved, even being the fulfillment of the needs of society Indonesia. One that is part of food that have an important role for the people of Indonesia. The workers who cultivate this food is one of the farmers, namely women or housewives who work as farm women to fulfill daily needs. Many denigrating women farmers, but on the other hand women farmers is a formidable woman who can work in terms of taking care of the household and earn a living or meet her everyday through the produce is obtained. Women farmers are often considered a degree so low, but not denied if seen women farmers here as a crutch. From her they produce can cultivate into a product sold to the community. In this case, the product is still natural and no preservatives so that people are either still guarantee the level of health and safety. Although still in the natural thing, with this product then the community will more guarantee and if marketed production will gain results and profit. It's just the need for a Government that can underlie the creation of products labeled kosher and Lordship. From here, too, can lift Indonesia, and can be recognized by the world that produkIndonesia it is based on kekyaan a alamidan can be used as natural and beneficial to others. Keywords: Indonesia, women farmers, needs, products

ICT and InnovationA Step Forward to a Global Society

ItAIS (www.itais.org) was established in 2003 as the Italian Chapter of the Association for Information Systems (AIS - www.aisnet.org) and has since then been promoting the exchange of ideas, experience, and knowledge among both academics and professionals committed to the development, management, organization and use of information systems. The itAIS conference is the major annual event of the Italian Information System community and it is thought as a forum to promote discussions and experiences exchanges among researchers in the field, both from the academy and the industry. Being the current the eleventh edition, in 2016 itAIS was held in Verona. The previous editions took place in Rome on 2015, Genova on 2014, Milan on 2013, Rome on 2012 and 2011, Naples on 2010, Costa Smeralda on 2009, Paris on 2008, Venice on 2007, Milan on 2006, Verona on 2005, and again Naples on 2004. itAIS 2016 aims to bring together researchers, scientists, engineers, and doctoral students to exchange and share their experiences, ideas, challenges, solutions, and research results about all aspects related to the impact of Information Technology and Innovation Trends in Organizations. The conference includes 16 tracks: (1) Organizational change and Impact of ICT; (2) Accounting Information Systems; (3) Advanced ICT support for innovation strategies, management, and implementations; (4) Human-computer interaction; (5) Continuous Redesign of Socio-Technical Systems; (6) Digitalization trends in Human Resources Management; (7) e-Services, Social Networks, and Smartcities; (8) ICT-enabled innovation in public services: co-production and collaborative networking; (9) The new era of digitalization in Healthcare and Public sector; (10) IS (lost) in the Cloud; (11) Internet of Things: exploring tensions in global information infrastructures; (12) Technology- enhanced learning: transforming learning processes in organizations; (13) Supply Chain Resilience and Security; (14) Digital Marketing and Analytics. The participation success that has been registered in the previous editions is confirmed this year. The conference attracted more than 80 submissions from Italian and foreigner researchers. Among them, more 6 than 68 contributions have been accepted for presentation at the conference following a double-blind review process. Among them, 19 are published in this book, the other will appear in a volume of the Springer Series Lecture Notes in Information Systems and Organisations1. The conference took place at Economics Department, University of Verona (Santa Marta campus) on October 7th \u2013 8th, 2016 and is organized in 5 parallel sessions. We would like to thank all the authors who submitted papers and all conference participants. We are also grateful to the chairs of the fourteen tracks and the external referees, for their thorough work in reviewing submissions with expertise and patience, and to the President and members of the itAIS steering committee for their strong support and encouragement in the organization of itAIS 2016. A special thanks to all members of the Organizing Committee for their precious support to the organization and management of the event and in the publication of the enclosed proceedings

9th International Conference on Business, Technology and Innovation 2020

Welcome to IC – UBT 2020 UBT Annual International Conference is the 9th international interdisciplinary peer reviewed conference which publishes works of the scientists as well as practitioners in the area where UBT is active in Education, Research and Development. The UBT aims to implement an integrated strategy to establish itself as an internationally competitive, research-intensive university, committed to the transfer of knowledge and the provision of a world-class education to the most talented students from all background. The main perspective of the conference is to connect the scientists and practitioners from different disciplines in the same place and make them be aware of the recent advancements in different research fields, and provide them with a unique forum to share their experiences. It is also the place to support the new academic staff for doing research and publish their work in international standard level. This conference consists of sub conferences in different fields like: Security Studies Sport, Health and Society Psychology Political Science Pharmaceutical and Natural Sciences Mechatronics, System Engineering and Robotics Medicine and Nursing Modern Music, Digital Production and Management Management, Business and Economics Language and Culture Law Journalism, Media and Communication Information Systems and Security Integrated Design Energy Efficiency Engineering Education and Development Dental Sciences Computer Science and Communication Engineering Civil Engineering, Infrastructure and Environment Architecture and Spatial Planning Agriculture, Food Science and Technology Art and Digital Media This conference is the major scientific event of the UBT. It is organizing annually and always in cooperation with the partner universities from the region and Europe. We have to thank all Authors, partners, sponsors and also the conference organizing team making this event a real international scientific event. Edmond Hajrizi, President of UBTUBT – Higher Education Institutio

Thermal performance: the politics of environmental management in architecture

How do architects address the ambiguity of practice, being on the one hand tasked with making buildings that perform well in terms of energy use and environmental strategy, and on the other facilitating the production of capital, through their service to ensuring that the performance of the occupants (efficiency, productivity and wellbeing) is satisfied? In this PhD by practice, I use the theoretical concept of ‘the performative’ through both the written thesis and project to interrogate the various ways in which thermal management becomes entangled with management processes. The context is specific: the workplace at a moment of convergence between smart technology with architecture; where notionally, agency is given over to autonomous environmental systems to do the right thing, and work environments that are embedded in performative-linguistic company cultures that urge their occupants to ‘do the right thing’. In other words – where machines do things with fans and boilers, and humans do things with emails, meetings, performance reviews and corporate culture. I invoke Lucy Schuman’s question ‘who is doing what to whom?’ to draw attention to the way that actions are elicited from employees through discursive and constitute organisational practices. At a point where new-build non-domestic buildings, which are specifically designed to perform environmentally well, are failing to do so- I invoke Isabelle Stengers’ ethical proposition ‘what are we busy doing?’ to ask whether architects’ actions are fundamentally compromised by this entanglement. I propose a strategy for architects to address their practice in relation to these propositions, and trace the actions as they migrate through discursive fields – sustainability, organisational management, theories of motivation, workplace politics, technological innovation, activism and resistance. The narrative of the written thesis is asynchronous, and is interconnected with the project in multiple ways, it is structured in such a way so as to introduce strategies of encountering the various discursive fields which form the context of study. The project work, on the other hand, immerses the reader directly within these fields. The database that reveals the multiple realms that embed the concepts of power, economics, desire, love, productivity and war into the architectural concerns for comfort and energy use; while the performance video places two subjects constituted by management, whose passions are put to work and situate them within a discursive environment latent with the full cultural significance of its metaphors in the workplace of the knowledge economy. The first part of the written component of the thesis opens up discussions about performance and action – which are generally applicable for the discourse of environmental performance, as mediated by the occupant and the use of technology, within the contemporary workplace. I move into the second part of the written thesis, which places the context specifically within the conceptual domain of thermal management, elaborates on the implications of taking a performance oriented approach to ‘heat’, and reveals how performance and the domain of heat converge on issues of productivity, subjectivity, and wellbeing. The two actors who perform in the video can only continuously improve their performance, every action can be subverted or appropriated, presenting the urgency for my conclusion in the written thesis, that as we, in architecture, are expected to also act entrepreneurially – the question is not how we do so subversively, or as a mode of critique. We should instead pay attention to Stengers’ and Suchman’s questions, and paying attention to what is brought about, and for whom, and focus our work on care for precarious, exhausted and hyper-active subjectivities that are produced through these actions