An Organizational Change Perspective of SMEs Web Presence Involving Strategies

Firms are constantly evolving their Web presence. The premise of this study is that monitoring the behaviour of Web sites gives insights into the actual evolving strategies and motivations behind Internet investments in organizations. A variety of models have been utilized to study the progression of adoption of Internet technologies from different perspectives (e.g. Stages of Growth models). However, from the organizational change perspective there is little research to explain why and how organizations continually evolve their Web presence. Therefore, the aim of this paper is to present a framework to characterize and model the evolution of the Web presence of small and medium-sized enterprises (SMEs) in the UK and undertake its preliminary validation by monitoring the evolution of a sample of Web sites. A total of 185 Web sites from SMEs were collected and monitored over an 18- month period in order to study the process and content of their change. In addition, 25 telephone interviews were undertaken to ascertain the drivers of the change and complement the previous quantitative observations

The Italian SMEs in the International context. A model to succeed in the global arena

� This paper explores the internationalization process of the Italian SMEs, and aims to investigate their behaviour in the international contexts to ultimately outline general models able to optimize their peculiarities. The empirical study firstly examines 546 SMEs along their internationalization. The internationalization process is examined through its phases: decisions, marketing strategy, achievements and future perspectives. A second aim is to define sustainable paths for SMEs willing to expand successfully over the Country borders. It also proposes important issues and management implications to be considered in the international development of Italian SMEs.

Towards a framework for the evaluation of policies of cluster upgrading and innovation

In the current scenario, a large and growing number of policies for local development and cluster upgrading explicitly incorporate the idea of innovation as a systemic process, embedded in specific socio-cultural and institutional contexts and intermingled with international challenges, opportunities, and strategies. These policies bring new challenges to the activities of analysis and evaluation: despite the diffusion of a systemic approach both in innovation thinking and in innovation policies, a proper system-based framework for the analysis and evaluation of these policies is far from being achieved (Bellandi and Caloffi, 2010). Trying to advance our reflection on this field, we propose some exemplifications on a quite delimited set of contexts, i.e. those of industrial districts (Italian, in particular), characterized by SMEs clusters facing contemporary globalization challenges. Focusing on innovation policies aimed at supporting functional upgrading of districts and clusters soaked in changing international filières and value chains, the paper discusses the meaning of evaluation of industrial policies when a systemic perspective is considered. On such premises a couple of exemplifications are illustrate some features of appropriate evaluation methods. Finally, some methodological aspects concerning the design process of evaluation activities are discussed.Evaluation of policies; systemic approaches to evaluation; innovation and cluster policies; industrial districts

Moving from a web presence to e-commerce : the importance of a business-web strategy for small-business owners

More than half of small businesses in Australia (57%) use a website to promote their business. Having an effective website is an important step for small business owners moving towards e-commerce. The research suggests that once a business has a clear online strategy through a website they are more likely to move to e-commerce. While many small business owners have a business strategy, it is often the case that this strategy does not include their Web presence. This paper describes the results of interviews with small business owners and assessment of their websites. We identify elements that are important for small business owners developing a business-Web strategy. The research indicates that many owners see their websites as little more than an advertising medium and few are ready for the move to e-commerce. Identifying the level of maturity of a small business owner\u27s business-Web strategy however can help us understand how prepared a small business owner is to move to e-commerce.<br /

South American Expert Roundtable : increasing adaptive governance capacity for coping with unintended side effects of digital transformation

This paper presents the main messages of a South American expert roundtable (ERT) on the unintended side effects (unseens) of digital transformation. The input of the ERT comprised 39 propositions from 20 experts representing 11 different perspectives. The two-day ERT discussed the main drivers and challenges as well as vulnerabilities or unseens and provided suggestions for: (i) the mechanisms underlying major unseens; (ii) understanding possible ways in which rebound effects of digital transformation may become the subject of overarching research in three main categories of impact: development factors, society, and individuals; and (iii) a set of potential action domains for transdisciplinary follow-up processes, including a case study in Brazil. A content analysis of the propositions and related mechanisms provided insights in the genesis of unseens by identifying 15 interrelated causal mechanisms related to critical issues/concerns. Additionally, a cluster analysis (CLA) was applied to structure the challenges and critical developments in South America. The discussion elaborated the genesis, dynamics, and impacts of (groups of) unseens such as the digital divide (that affects most countries that are not included in the development of digital business, management, production, etc. tools) or the challenge of restructuring small- and medium-sized enterprises (whose service is digitally substituted by digital devices). We identify specific issues and effects (for most South American countries) such as lack of governmental structure, challenging geographical structures (e.g., inclusion in high-performance transmission power), or the digital readiness of (wide parts) of society. One scientific contribution of the paper is related to the presented methodology that provides insights into the phenomena, the causal chains underlying “wanted/positive” and “unwanted/negative” effects, and the processes and mechanisms of societal changes caused by digitalization

Small businesses in the new creative industries:innovation as a people management challenge

Purpose - This paper presents findings from an SME case study situated in the computer games industry, the youngest and fastest growing of the new digital industries. The study examines changing people management practices as the case company undergoes industry-typical strategic change to embark on explorative innovation and argues that maintaining an organisational context conducive to innovatin over time risks turning into a contest between management and employees as both parties interpret organisational pressures from their different perspectives. Design/methodology/approach - A single case study design is used as the appropriate methdology to generate indepth qualitative data from multiple organisational member perspectives. Findings - Findings indicate that management and worker perspectives on innovation as strategic change and the central people management practices required to support this differ significantly, resulting in tensions and organisational strain. As the company moves to the production of IP work, the need for more effective duality management arises. Research limitations/implications - The single case study has limitations in terms of generalisability. Multiple data collection and triangulation were used to migitate against the limitations. Practical implications - The study highlights the importance of building up change management capability in the small businesses typical for this sector, an as yet neglected focus in the academic iterature concerned with the industry and in support initatives. Originality/value - Few qualitative studies have examined people management practices in the industry in the context of organisational/strategic change, and few have adopted a process perspective