The Impact of Personality Traits Towards the Intention to Adopt Mobile Learning

Mobile devices have become increasingly more common in the digitally connected world. Mobile learning as a model of e-learning refers to the acquisition of knowledge & skills utilizing mobile technologies. The aim of this study is to identify the extrinsic influential factors for the adoption of mobile learning. This study proposes the use of an extended technology acceptance model (TAM) theory that includes variables of personality traits such as perceived enjoyment and computer self-efficiency. The participants of this study were 351 students at University Technology Malaysia who had experiences in e-learning. The study found that perceived usefulness as an extrinsic factor has the highest influence on students’ intention to adopt mobile learning through an investigation of technology acceptance toward mobile learning. Personality traits such as perceived enjoyment and self-efficacy have impact on behavior intention to adopt mobile learning

EDITORIAL

The Scholar: Human Sciences, a journal encompassing the fields of humanities and social sciences, has earned acclaim in the Thailand Citation Index (TCI) as a prominent publication since 2015. It currently holds the esteemed TCI: TIER2 classification. We take great pride in presenting the latest issue, Scholar: Human Sciences Vol. 15 No. 2 (July – December 2023), which features a collection of manuscripts that have undergone rigorous evaluation. Each submission has been meticulously reviewed through a blinded review process by three specialized reviewers from different institutions, both internal and external to the authors. This peer-reviewed accreditation ensures the scholarly quality and integrity of the published articles. This  issue  covers  twenty-six  articles.  The  first  article  titled “Drivers of Behavioral Intention to Adopt Hybrid Education of Undergraduates in Arts and Design's in Chengdu, China” aims to determine drivers of behavioral intention to use hybrid education of undergraduate students in Arts and Design in three universities in Chengdu, China. The  second  article  titled “Attitude Towards Use and Behavior Intention of Online Art Appreciation Courses in Public Universities in Yunnan, China” aims to develop a model to predict the key factors affecting the behavior intention to adopt online art appreciation courses of undergraduate students. The  third  article  titled “Undergraduates’ Behavioral Intention to Use E-Guests to Facilitate Online Learning in The Public Universities in Chongqing, China” aims to evaluate the determinants that significantly affect undergraduate design students’ behavioral intentions to invite e-guests in online education from three essential public universities in Chongqing, China. The  fourth  article  titled “Behavioral Intention to Use E-learning: A Case Study of Apparel School Students at Chengdu Textile College in China” aims to study significant factors of school of apparel students’ behavioral intention to utilize e-learning at Chengdu Textile College, including perceived ease of use, perceived usefulness, attitude, self-efficacy, performance expectancy, social influence and behavioral intention. The fifth articled titled “Factors Impacting Customer Loyalty of Online Shopping: A Case Study of China’s E-Commerce Platforms” aims to investigate the factors impacting satisfaction, commitment, and customer loyalty of online shopping. The  sixth  article  titled “Behavioral Intention to Use Mobile Reading Apps Among Female Students in Chengdu, China” aims to analyze the factors affecting behavioral intentions of female students in Chengdu, China, to use and purchase mobile reading applications. The  seventh  article  titled “Factors Affecting Students’ Continuous Intention to Use Online Art Education Software in Chengdu, China” explores the analysis of factors influencing the continuous use of online art education software by private art education institutions in Chengdu, Sichuan Province, China. The eighth article titled “French Horn Students’ Performance Improvement and Perceptions of Learning through Synchronous Virtual Classroom: An Empirical Research at Hunan Normal University” aims to use a synchronous virtual classroom course to assess the sample participants’ performance improvement and perceptions; and then to analyze and evaluate the results from the assessment. The ninth article titled “Influential Factors of Travel Bubbles Intention During COVID-19 among Cambodians in Siem Reap and Preah Sihanouk” aims to examine the influential factors of travel bubbles intention during COVID-19 among Cambodians in Siem Reap and Preah Sihanouk. The  tenth  article  titled “The Improvement of Service Quality of Service Quality in Prefabricated Steel Structure Construction Process” aims to investigate customers' perceptions of service quality and present guidelines for improving services in prefabricated steel structure management. The  eleventh  article  titled “The Assessment on Consumer Satisfaction and Use Intention of B2C E-Commerce Platform in Chongqing, China” assesses the factors affecting the satisfaction and use intention of Chongqing residents toward e-commerce platforms, including service quality, information quality, system quality, perception of ease of use, perception of usefulness, intention, and satisfaction. The  twelfth  article  titled “The Determinants of Behavioral Intention to Use Mobile Reading Apps of Collage Students in Chongqing, China” aims to examine the determinants of behavioral intention of college students in Chongqing who have mobile reading experience of excellent Chinese traditional culture. The  thirteenth  article  titled “An Examination on Online Learning Adoption of Postgraduate Students in Chengdu, China During COVID-19” aims to examine the online learning adoption of college students in Chengdu, China. Technology acceptance model (TAM) and the unified theory of acceptance and use of technology (UTAUT) incorporates perceived ease of use, perceived usefulness, attitude, social influence, facilitating conditions, behavioral intention, and use behavior. The  fourteenth  article  titled “Investigating Continuance Intention to Use E-Learning of Female Students Majoring in Music in Chengdu” aims to investigate the impact of system quality, subjective norms, interactivity, course content quality, perceived usefulness, and satisfaction on the continuance intention to use e-learning of music major college students in Chengdu, China. The fifteenth article titled “Determinants of Patients’ Behavioral Intention and Loyalty in Private Hospitals in Chengdu, China” aims to investigate the causal relationship between medical cost reasonableness, healthcare technicality, interpersonal behavior, service quality, patient satisfaction, behavioral intention, and patient loyalty. The  sixteenth  article  titled “The Determinants of Behavior Intentions to Use Chinese Animation and Comics Platforms of Senior Students in Chengdu, China” investigates the determinants of behavioral intentions to use Chinese animation and comics platforms of senior students in Chengdu, China. The  seventeenth  article  titled “An investigation on Senior Students’ Behavioral Intention to Use Tencent Meeting for Legal Course in Chengdu, China” examines senior students’ behavioral intention to use Tencent meeting for the legal course in Chengdu, China. The eighteenth article titled “Determinants Influencing Middel School Students’ Loyalty to Intangible Cultural Heritage in Mianyang, China ” aims to evaluate the essential determinants that significantly impact students’ loyalty to intangible cultural heritage art practice courses in three secondary schools in Mianyang, China. The  nineteenth  article  titled “Measuring First-Year Students’ Behavioral Intention and Use Behavior of Chaoxi Online Learning Platform to Study Mental Health Course in Chengdu, China” aims to measure first-year students’ behavioral intention to use Chaoxi online learning platform to study mental health courses in Chengdu, China. The twentieth article titled “Determinants of Taxpayers’ Use Behavior of Cambodia Road Tax Mobile Payment in Siem Reap” examines determinants of taxpayers’ use behavior of Cambodia Road Tax Mobile Payment Application (CRTMPA) in Siem Reap. The twenty-first article titled “English for Tour Operators and Tour Guides: Learning Needs from Stakeholders’ Voices” aims investigate learners’ needs through a survey to develop a course English for Tour Operators and Tour Guides as tourism has been one of the fastest-growing industries in the 21st century. The twenty-second article titled “Purchase Intention of Potential Hypertension Patients on Innovative Personal Health Assistant Services: A Case of a Private Hospital in Bangkok” aims to examine the significant impact of brand image, perceived service quality, patient satisfaction, and word of mouth on purchase intention on innovative personal health assistant services of patients with the potential to have hypertension. The twenty-third article titled “Influential Factors of Usage Behavior of Potential Hypertension Patients to Use Personal Health Assistant Service and Technology in a Private Hospital in Bangkok” aims to investigate the determinants of behavioral intention toward using personal health assistant services and technology for potential hypertension patients in a private hospital in Bangkok. The twenty-fourth article titled “Analysis of Undergraduate Students’ Behavioral Intentions and Usage Behavior of Online Learning Platforms in Chengdu, Sichuan, China” examines the factors affecting behavioral intention and usage behavior of online learning platforms among undergraduate students in Xihua University in Chengdu, Sichuan, China. The twenty-fifth article titled “The Influence of Service Quality Aspects on Satisfaction and Loyalty of Graduate Students in Chongqing, China” aims to determine the significant effect of faculty services, campus infrastructure, academic aspects, university reputation, and access to university services to determine student satisfaction and student loyalty. The twenty-sixth article titled “Determinants of Satisfaction and Continuance Intention to Use Cloud-Based E-Learning Among Undergraduate Students in Ningxia Universities” examines what factors affect the satisfaction and continuance intention of college students majoring in English translation and interpreting on cloud-based e-learning

Factors influencing students' acceptance of m-learning: An investigation in higher education

M-learning will play an increasingly significant role in the development of teaching and learning methods for higher education. However, the successful implementation of m-learning in higher education will be based on users' acceptance of this technology. Thus, the purpose of this paper is to study the factors that affect university students' intentions to accept m-learning. Based on the unified theory of acceptance and use of technology (UTAUT) (Venkatesh et al., 2003), this study proposes a model to identify the factors that influence the acceptance of m-learning in higher education and to investigate if prior experience of mobile devices affects the acceptance of m-learning. A structural equation model was used to analyse the data collected from 174 participants. The results indicate that performance expectancy, effort expectancy, influence of lecturers, quality of service, and personal innovativeness were all significant factors that affect behavioural intention to use m-learning. Prior experience of mobile devices was also found to moderate the effect of these constructs on behavioural intention. The results of this research extend the UTAUT in the context of m-learning acceptance by adding quality of service and personal innovativeness to the structure of UTAUT and provide practitioners and educators with useful guidelines for designing a successful m-learning system

A cross-cultural examination of the impact of social, organisational and individual factors on educational technology acceptance between British and Lebanese university students

This paper examines the social, organisational and individual factors that may affect students' acceptance of e-learning systems in higher education in a cross-cultural context. A questionnaire was developed based on an extended technology acceptance model (TAM). A total sample of 1173 university students from two private universities in Lebanon and one university in England participated in this study. After performing the satisfactory reliability and validity checks, the hypothesised model was estimated using structural equation modeling. The findings of this study revealed that perceived usefulness (PU), perceived ease of use (PEOU), social norms (SNs), perceived quality of work life (QWL), computer self-efficacy (SE) and facilitating conditions (FC) are significant determinants of behavioural intentions (BIs) and usage of e-learning system for the Lebanese and British students. QWL, the newly added variable, was found the most important construct in explaining the causal process in the model for both samples. Differences were found between Lebanese and British students with regard to PEOU, SN, QWL, FC, SE and actual usage; however, no differences were detected in terms of PU and BI. Overall, the proposed model achieves acceptable fit and explains for 69% of the British sample and 57% of the Lebanese sample of its variance which is higher than that of the original TAM. Our findings suggest that individual, social and organisational factors are important to consider in explaining students' BI and usage of e-learning environments

A User Readiness Model of Social Media for Learning among Polytechnic Students in Nigeria

The adoption of Internet resources for learning continues to grow in the world today. Despite the abundant benefit of utilizing social media due to the growth of web 2.0, an internet resource for communication and interaction, its use has not been fully embraced as a teaching tool in Nigeria. Social media is becoming a prominent communication tool and found to be facilitating teaching and learning activities among students. However, the user readiness of social media in learning by the students has been challenging. Despite the wide acceptance of social media (such as Facebook, Twitter, and WhatsApp, e.t.c.) amongst Nigerian polytechnic students, they do not utilize it for academic pursuit. This study examined the Use of Social Media among students in Nigerian Polytechnics. The main objective of this study is to find out the user readiness’ factors that influence the use of social media by the students in Nigerian Polytechnic. The evaluation results show that social media is an indispensable Internet platform among Nigerian Polytechnic students

Differences in intention to use educational RSS feeds between Lebanese and British students: A multi‑group analysis based on the technology acceptance model

Really Simple Syndication (RSS) offers a means for university students to receive timely updates from virtual learning environments. However, despite its utility, only 21% of home students surveyed at a university in Lebanon claim to have ever used the technology. To investigate whether national culture could be an influence on intention to use RSS, the survey was extended to British students in the UK. Using the Technology Adoption Model (TAM) as a research framework, 437 students responded to a questionnaire containing four constructs: behavioral intention to use; attitude towards benefit; perceived usefulness; and perceived ease of use. Principle components analysis and structural equation modelling were used to explore the psychometric qualities and utility of TAM in both contexts. The results show that adoption was significantly higher, but also modest, in the British context at 36%. Configural and metric invariance were fully supported, while scalar and factorial invariance were partially supported. Further analysis shows significant differences between perceived usefulness and perceived ease of use across the two contexts studied. Therefore, it is recommended that faculty demonstrate to students how educational RSS feeds can be used effectively to increase awareness and emphasize usefulness in both contexts

Influence of Emotional Intelligence, Motivation and Resilience on Academic Performance and the Adoption of Healthy Lifestyle Habits among Adolescents

Included among the basic objectives of Physical Education (PE) classes is the consolidation of habits of a healthy lifestyle among adolescents. However, the main studies in this field have focused on cognitive aspects related to students during these classes, yet they ignore the role that emotions can play in the adoption of future habits. Objectives: To analyze how emotions (emotional intelligence and emotional state) can influence the resilience and motivation of adolescents, as well as academic performance and adoption of healthy lifestyle habits. Methodology: 615 secondary school students between the ages of 14 and 19 participated (M = 16.02; SD = 1.57) in the study. A structural equations model was developed using the main variables and by applying some of the principles of Self-Determination Theory. The results show that emotional intelligence is positively related to positive emotions and negatively related to negative emotions. Positive emotions positively predict both self-motivation towards physical education classes and resilience. Resilience positively predicts self-motivation. Finally, self-motivation acts as a predictor of both academic performance and regular participation in physical activity. Conclusions: This study successfully shows the importance of focusing on emotions in PE classes inasmuch as emotion increases the tendency to get good grades and maintain active lifestyle habits. In this sense, focusing on the emotions of students in PE could prove quite beneficial

Examining the moderating effect of individual-level cultural values on users’ acceptance of E-learning in developing countries: a structural equation modeling of an extended technology acceptance model

In this study, we examine the effects of individual-level culture on the adoption and acceptance of e-learning tools by students in Lebanon using a theoretical framework based on the Technology Acceptance Model (TAM). To overcome possible limitations of using TAM in developing countries, we extend TAM to include subjective norms (SN) and quality of work life constructs as additional constructs and a number of cultural variables as moderators. The four cultural dimensions of masculinity/femininity (MF), individualism/collectivism, power distance and uncertainty avoidance were measured at the individual level to enable them to be integrated into the extended TAM as moderators and a research model was developed based on previous literature. To test the hypothesised model, data were collected from 569 undergraduate and postgraduate students using e-learning tools in Lebanon via questionnaire. The collected data were analysed using the structural equation modelling technique in conjunction with multi-group analysis. As hypothesised, the results of the study revealed perceived usefulness (PU), perceived ease of use (PEOU), SN and quality of work life to be significant determinants of students’ behavioural intention (BI) towards e-learning. The empirical results also demonstrated that the relationship between SN and BI was particularly sensitive to differences in individual-cultural values, with significant moderating effects observed for all four of the cultural dimensions studied. Some moderating effects of culture were also found for both PU and PEOU, however, contrary to expectations the effect of quality of work life was not found to be moderated by MF as some previous authors have predicted. The implications of these results to both theory and practice are explored in the paper

Measuring Service Quality in South Africa Higher Education: Developing a Multidimensional Scale

Increased competition in the educational environment has contributed to the growing importance of service quality measurement at higher education institutions. This paper investigates aspects of service quality in higher education as a step towards developing a standardised scale for its measurement. Using structured questionnaires, survey data was collected from students (n = 391) from two South African universities. Findings indicate that the service quality in higher education scale is a multidimensional construct loading on 13 factors with reasonable reliability coefficient and some construct validity. Significant relationships were found among a number of study variables. Some further research directions were suggested and policy implications discussed

What Drives Students' Loyalty-Formation in Social Media Learning Within a Personal Learning Environment Approach? The Moderating Role of Need for Cognition

Our study analyzes an educational experience based on the integrated use of social media within a higher education course under a personal learning environment approach and investigates the factors that determine students' loyalty to social media learning. We examined the moderating role of need for cognition (NFC) in students' formation of attitudes, satisfaction, and loyalty toward this learning experience. The results indicate that NFC has an influence on these variables, significantly moderating how loyalty toward social media learning is formed. For high-NFC students, satisfaction with the learning experience is the most important variable to explain loyalty; whereas for low-NFC students, attitudes have a stronger effect. Different strategies are suggested, according to the learners' NFC levels, for increasing the use of social media in personal learning environments. Practical implications for improving the integration of such informal resources into formal education are discussed.Junta de Andalucía – Programa Andaluz de I + D P12 SEJ 259