Assessing social media adoption and maturity in small and medium enterprises: case of Saudi Arabia

The proliferation of social media has changed marketing and branding of organisations around the world. Social media has proved to create business value for companies; however, there is a lack of coherent and sequent studies in the field of social media for small and medium enterprises (SMEs) in Saudi Arabia. In addition, the literature lacks a systematic approach providing a practical means to support SMEs in getting value through social media. Since companies are affected by the social, economic and political circumstances in which they operate, this research focuses on Saudi Arabia-based SMEs. The research aims to develop an online tool based on a social media maturity assessment model that includes maturity criteria, levels of progress and a formula to automatically calculate the overall maturity and provide guidance. Developing such a tool requires studying different aspects related to the use of social media in business and examining their statistical associations. The areas include investigation of social media adoption factors, examination of the social media value to SMEs as well as identification of barriers to success. Moreover, the research examines the maturity level of SMEs in using social media as well as consumers` social media readiness related to interacting with corporate social media accounts in Saudi Arabia. The research used cross-sectional surveys to collect primary data from SMEs, experts and social media users to answer the research questions. The findings revealed that there is high awareness of the usefulness of social media as a marketing channel and strong support from the owners and top management in using such interactive technologies among Saudi SMEs. However, there is also clear evidence that there is a need for training in using social media in these companies which is something that the majority of companies do not provide. The main obstacles that SMEs face when using social media are insufficient dedicated staff as well as a lack of time and skills. The main reasons why SMEs do not use social media are the low perceived usefulness, the perception that there are types of businesses that do not need social media engagement as well as the lack of knowledge and skills in the field. Also, the findings demonstrate that Saudi consumers have positive perception towards using social media to interact with brands. However, there are concerns regarding trust and privacy when using corporate social media accounts. The research develops a social media maturity assessment model for SMES and also discovers new maturity criteria which are statistically associated with the overall social media maturity of companies. These new criteria include: Number of hours dedicated for social media per week, LinkedIn corporate presence, perceived usefulness of social media, consistency of business goals with social media, providing social media training to employees, availability of financial resources and social media infrastructure in the company

Against Marrying a Stranger Marital Matchmaking Technologies in Saudi Arabia

Websites and applications that match and connect individuals for romantic purposes are commonly used in the Western world. However, there have not been many previous investigations focusing on cultural factors that affect the adoption of similar technologies in religiously conservative non-Western cultures. In this study, we examine the socio-technical and cultural factors that influence the perceptions and use of matchmaking technologies in Saudi Arabia. We report the methods and findings of interviews with 18 Saudi nationals (nine males and nine females) with diverse demographics and backgrounds. We provide qualitatively generated insights into the major themes reported by our participants related to the common approaches to matchmaking, the current role of technology, and concerns regarding matchmaking technologies in this cultural con-text. We relate these themes to specific implications for designing marital matchmaking technologies in Saudi Arabia and we outline opportunities for future investigations.Comment: 11 pages, 1 table, DIS 201

What drives consumers' e-loyalty to airlines web site? Conceptual framework and managerial implications

This study proposes a revised technology acceptance model that integrates expectation confirmation theory to measure continuance intentions of online shopping for airlines web sites. The sample respondent 465online users in Saudi Arabia. A structural equation model confirms model fit. Perceived usefulness, enjoyment, social pressure, and loyalty incentives are determinants of online flight booking continuance in Saudi Arabia. This research moves beyond online booking intentions and includes factors affecting online booking continuance. The research model explains 53% of the intention to continue booking using airlines web sites

Understanding the factors that derive continuance intention of e-shopping in Saudi Arabia: Age group differences in behaviour

The objective of this study is to clarify the theoretical problem and identify factors that could explain the level of continuance intention of e-shopping in context of Saudi Arabia. The study proposes a revised technology acceptance model that integrates expectation confirmation theory to measure age differences with regard to continuance online shopping intentions in Saudi Arabia. The sample (n=465) consists of 68.8% women and 31.4% men, 348 younger than 35 years old and 117 older than 35. A structural equation model confirms model fit. The research findings confirm that Perceived usefulness, enjoyment, and subjective norms are determinants of online shopping continuance in Saudi Arabia. The structural weights are mostly equivalent between the young and old groups, but the regression path from subjective norms to perceived usefulness is not invariant, with that relationship being stronger for the younger respondents. This research moves beyond online shopping intentions and includes factors affecting online shopping continuance. The model explains 65% of the intention to continue shopping online. The research findings suggest that online strategies cannot ignore either the direct and indirect effects on continuance intentions in Saudi Arabia. The model can be generalized across the three main commercial regions of Saudi Arabia

THE REPRESENTATION OF IRAN-SAUDI CONFLICT IN THE NEWSPAPERS REGARDING MINA HAJJ STAMPEDE: A CRITICAL DISCOURSE ANALYSIS ON THE ARAB NEWS AND THE TEHRAN TIMES

The Hajj 2015 shows a significance flashpoint of the long-term history of tension between Tehran (Iran) and Riyadh (Saudi Arabia) regarding the Hajj: Iran and Saudi Arabiaexchanged the accusation of standing behind the tragedy of Hajj stampede in Minna SaudiArabia, 2015. Printed media is the crucial for ideology production; this study focuses on therepresentation of the Iran-Saudi conflict on Hajj stampede 2015 in two newspapers, namely theArab News and the Tehran Times newspapers. The study uses a critical discourse analysis,mainly macrostructures analysis by Van Dijk (1980 & 1983). Three texts have been chosenfrom each newspaper and the macro-rules (selection, deletion, generalization, andconstruction) have been used to decrease the information in the micro-level yielding macropropositions in the macro-level; the global topics/themes of the discourse. Ten macrostructuresin the second level of analysis were identified from the Arab News newspaper out of 30 macropropositions in the first level and 21 macrostructures in the second level of analysis out of 43 inthe first level of analysis from the Tehran Times newspaper. The results showed that the Tehran Times newspaper has represented Saudi Arabia more negatively by 66.7% than the Arab Newswhich represented Iran negatively by 50% of the total texts. This indicates the ideologicalsignificance boundary between the ‘us’ and ‘them’ in both newspapers. In addition, the resultsshowed that there is an Islamic ideological competition for taking the Islamic leadershipbetween the Shi’a ideology of Iran and the Sunni Wahabi of Saudi Arabia in the Middle Eastand the Arab World. The study suggested that the discourse of Hajj must be separated from thepolitical discourse between Iran and Saudi Arabia because whenever there is a politicaltension there is a Hajj conflict

Driving online shopping: Spending and behavioral differences among women in Saudi Arabia

This study proposes a revised technology acceptance model that integrates expectation confirmation theory to measure gender differences with regard to continuance online shopping intentions in Saudi Arabia. The sample consists of 650 female respondents. A structural equation model confirms model fit. Perceived enjoyment, usefulness, and subjective norms are determinants of online shopping continuance in Saudi Arabia. High and low online spenders among women in Saudi Arabia are equivalent. The structural weights are also largely equivalent, but the regression paths from perceived site quality to perceived usefulness is not invariant between high and low e-shoppers in Saudi Arabia. This research moves beyond online shopping intentions and includes factors affecting online shopping continuance. The research model explains 60% of the female respondents’ intention to continue shopping online. Online strategies cannot ignore either the direct and indirect spending differences on continuance intentions, and the model can be generalized across Saudi Arabia

Social Media and Political Participation in Saudi\ud Arabia: The Case of the 2009 Floods in Jeddah

The aim of this study was to explore the use of social media for political participation in Saudi Arabia taking the case of the Jeddah 2009 floods as an example. Data were collected for this qualitative study between 2010 and 2012 and were analyzed with the help of NVivo, a software for qualitative data analysis. The study followed the principles of thematic analysis to analyze 40 posts and the readers’ comments on them from YouTube, Facebook, an online community, and Al Arabiya site. The findings of this study show that people used social media to express their feelings and emotions about the loss of lives, express their opinions about what happened and call for action about what should happen or organize themselves to take part in volunteer work. The results of this research contribute to an understanding of the role of social media in encouraging political\ud participation in countries where participation in public affairs in some cases is not encouraged and in others, for example, street protests is not permitted

The factors driving online shopping in Saudi Arabia: Regional and behavioral differences among women

This study proposes a revised technology acceptance model that integrates expectation confirmation theory to measure regional differences with regard to continuance online shopping intentions in Saudi Arabia. The sample consists of 650 female respondents. A structural equation model confirms model fit. Perceived usefulness, enjoyment, and subjective norms are determinants of online shopping continuance in Saudi Arabia. Women in the eastern, western, and central region groups are equivalent. The structural weights are also largely equivalent, but the regression path from perceived usefulness to enjoyment is not invariant between female shoppers in the eastern and western regions or in the eastern and central regions. This research moves beyond online shopping intentions and includes factors affecting online shopping continuance. The research model explains 60% of the intention to continue shopping online. Furthermore, this research suggests that online strategies cannot ignore the influence of either direct or indirect regional differences on continuance intentions; the model can be generalized across Saudi Arabia

Adapting tam and ECT: continuance intention of e-shopping in Saudi Arabia

The objective of this study is to clarify the theoretical problem and identify factors that could explain the level of continuance intention of e-shopping in context of Saudi Arabia. The study proposes a revised technology acceptance model that integrates expectation confirmation theory to measure age differences with regard to continuance online shopping intentions. Structural equation model confirms model fit. The research findings confirm that Perceived usefulness, enjoyment, and subjective norms are determinants of online shopping continuance. The structural weights are mostly equivalent between the young and old groups, but the regression path from subjective norms to perceived usefulness is not invariant, with that relationship being stronger for the younger respondents. This research moves beyond online shopping intentions and includes factors affecting online shopping continuance. The model explains 65% of the intention to continue shopping online. The research findings suggest that online strategies cannot ignore either the direct and indirect effects on continuance intentions