The Social Media Machines: An Investigation of the Effect of Trust Moderated by Disinformation on Users’ Decision-Making Process

Social media networking sites (SMNS) have become a popular communications medium where users share information, knowledge, and persuasion. In less than two decades, social media\u27s (SM) dominance as a communication medium can\u27t be disputed, for good or evil. Combined with the newly found immediacy and pervasiveness, these SM applications\u27 persuasive power are useful weapons for organizations, angry customers, employees, actors, and activists bent on attacking or hacking other individuals, institutions, or systems. Consequently, SM has become the preferred default mechanism of news sources; however, users are unsure if the information gathered is true or false. According to the literature, SMNS generates large amounts of fake news or disinformation. The rapid proliferation of disinformation, information disseminated with the intent to harm, through SMNS has dramatically influenced and reduced people\u27s trust in the story and hints at hand. Disinformation has caused data breaches and many injured individuals and organizations, resulting in a lack of confidence in SMNS. While irrefutable that SMNS has become the new news outlet, trust remains the foundation of all communication. Since SM has changed the communication process, it is perceived as the most dangerous information dissemination vehicle known to society. Unfortunately, no one is safe from its lethality. Users must approach their usage with extreme care by understanding the technical capabilities and increasing their competence in detecting disinformation campaigns\u27 powerful influence. The continuous spread of disinformation has caused the credibility and trust of behemoths like Facebook, Twitter, and Instagram, to be significantly affected. Since trust is an essential factor in SMNS, mistrust hinders users\u27 abilities to make informed decisions. Research suggests that people make decisions based on the available information; therefore, it can be deduced that the decision-making process of SMNS users has been forever altered. Consequently, monitoring the spread of disinformation has become a front-burner priority for the government and society. By examining the effect of trust moderated by disinformation, this study aimed to investigate the factors that affect SMNS users\u27 decision-making behaviors. Factors influencing trust were also examined using the Conformity Group Norm Theory (CGNT) and Self Concept Theory (SCT). A theoretical model was created, and there were seven constructs; decision-making (DM), trust (TR), and the trust influencing factors: identification (ID), compliance (CP), internalization (IN), agency (AG), and community (CM). The theoretical model tested was based on the linear directional relationship of trust and decision making moderated by disinformation. This research tested three social media networking sites, Facebook, Twitter, and Instagram, with disinformation empirically. This quantitative study employed a role-play scenario web survey methodology and adopted a two-step Pearson r correlation coefficient procedure for data analysis. Before collecting data, an expert panel reviewed, and pilot tested the survey. The expert review recommended changes to the wording, length, and formatting of the instrument, allowing the pilot test to be easily tested by participants. The web-based scenario survey was designed with a 5- point Likert scale and distributed to SMNS users through Qualtrics XM to gather data on their decision-making process. The data analysis results revealed the moderating effect of disinformation between trust and the decision-making process of SMNS users. The data supported the conformity group norm theory (CGNT) and self-concept theory (SCT) factors. The results indicated that identification (ID), compliance (CP), internalization (IN), agency (AG), and community (CM) influence trust. Since the spread of disinformation through SMNS has much broader implications for democracy and society as a whole, this research\u27s results contribute to the knowledge of SM users\u27 behavior and decision-making processes. This study also contributes to the IS body of knowledge on social cybersecurity and has implications for practitioners and academics. This study offers a model by integrating behavioral and cognitive theories better to understand the directional relationship of trust and decision-making when exposed to disinformation. The model also identifies essential elements that influence SMNS users\u27 trust and engage them in risky cybersecurity behaviors. Furthermore, this study provides evidence of the need for future US social media governance

A LITERATURE ANALYSIS ABOUT SOCIAL INFORMATION CONTRIBUTION AND CONSUMPTION ON SOCIAL NETWORKING SITES

Social networking sites (SNSs) have emerged as a center for daily social interactions. Every day, millions of users contribute information about themselves, and consume information about others on SNSs. In recent years, we have witnessed a growing number of studies on the issue of social information contribution and consumption behaviors on SNSs. This paper aims to provide a systematic literature review on this topic across different disciplines to understand the current research state and shed light on controversial findings of SNS usage regarding users’ well-being. We identified 126 relevant articles published between 2008 and 2014, and provide an overview of their antecedents and associated outcomes. Our analysis reveals that a majority of existing work focused primarily on social information contribution, its antecedents and favorable outcomes. Only few studies have dealt with contribution behavior and the dark sides of SNS use. Nevertheless, we could identify different characteristics of social information determining the favorability of contribution behavior. Further, we categorized the scarce papers of consumption behavior regarding the social information characteristics and identified different underlying processes: social comparison, monitoring and browsing. These findings contribute to the Information Systems (IS) discipline by consolidating previous knowledge about SNS usage patterns and individual well-being

Cultivating Contextual Attributes in the Integration of Latin@ Educational Leadership

Although the Latino population is growing rapidly in the United States, there is a disproportionate paucity of literature on the perspectives and challenges of Latino/a educational leaders. Culturally aware educational leadership can help to improve retention and student engagement of Latino students. The purpose of this article is to explore the factors influencing the educational experience and perspective of Latino/a students and leaders to expand the understanding of Latinos within the education system. Identifying role models, creating network and professional development opportunities, as well as offering training programs are practices to enhance the training and expertise of Latino educational leaders. Implications and recommendations for practice and research are discussed

Who do you talk to about your teaching?' Networking activities among university teachers

As the higher education environment changes, there are calls for university teachers to change and enhance their teaching practices to match. Networking practices are known to be deeply implicated in studies of change and diffusion of innovation, yet academics’ networking activities in relation to teaching have been little studied. This paper extends the current limited understanding, building on Roxå and Mårtensson’s work (2009) and extending it from Sweden to the UK and USA. It is based on two separate studies, one from the Share Project led by the University of Kent, and one from Glasgow Caledonian University, exploring the composition of personal networks, and the characteristics of interactions in order to understand the networking practices which may support change of teaching practice. We conclude that academics’ personal teaching networks are mainly discipline-specific and strongly localised. This contrasts with the research networks found by Becher and Trowler (2001) and may reduce innovation, although about half the respondents also had external contacts that might support creativity

An empirical examination of antecedents and consequences of e-compulsive buying tendencies: the moderating role of psychological factors

Over the past decade, online shopping appears to have been a common activity in this technological world where consumers have the ability to engage in all stages of decision making related to products and/or services. However, researchers have contended that the Internet may present a paradoxical situation in today's socio-technological environment for online consumers who have engaged in different online activities. On the one hand, the Internet may help one to improve relationships with inter-groups, create social recognition of an individual, and enhance quality of life. On the other hand, the Internet may also cause one to experience unregulated online consumption behavior, which may create harmful consequences. Virtual communities or online groups are a group of people who share common interests and practices, and these people tend to communicate with each other on a regular basis over the Internet via a common location (e.g., social networking websites). The interaction among virtual communities' members may cause some form of addictive behaviors among the users. Given the scarcity of empirical work related to this phenomenon, the current study attempts to develop and empirically test the conceptual model of E-compulsive buying tendencies within the context of understanding its antecedents (i.e., characteristics of virtual community participants) and consequences (i.e., one's well-being and internet addiction). In addition, the study investigates the moderating effects of psychological factors on the relationships between characteristics of virtual community participants and E-compulsive buying tendencies. Data were collected from a convenience sample of college students attending the University of North Carolina at Greensboro during the spring 2011 semester. The final sample was comprised of 192 college students. Of these, 175 were female and 115 were Caucasian. Approximately 90% were in the traditional student age category of 17 to 25 years old. A series of multiple regressions and simple regressions were performed to test all hypotheses. Results revealed that three characteristics of virtual communities' participants (i.e., normative conformity, online participation level, and perceived internet expertise) are the major drivers of E-compulsive buying tendencies, which in turn positively affected internet addiction. Results further revealed that the interaction between self-regulation and informative conformity is likely to reduce the tendency to be an E-compulsive buyer. Also, the interaction between emotional and mood enhancement and online participation level is likely to enhance the possibility of the participant to be an E-compulsive buyer. Implications for academics and virtual community policy makers are offered. Limitations and future research directions are identified

Measuring the effect of immediacy on consumer engagement behaviours in social media settings

This thesis presents evidence of how immediacy affects consumer engagement behaviour in a social media setting. It answers the research question: Does immediacy influence consumer engagement behaviours with brands on Facebook? This research context is important and timely because of the rapidly increasing usage of social media by consumers and the resultant unexplored marketing challenges faced by brand managers. This thesis is informed by Social Impact Theory (SIT) (Latané, 1981), which proposes that immediacy is a determinant of influence in off-line environments. This study focuses upon three forms of immediacy, physical, social and temporal, that are identified within prior literature. This thesis measures the effect and develops SIT to account for immediacy as a social influence determinant of social media behaviour. The thesis follows a mixed method approach using focus groups and experimental design to measure the impact of each form of immediacy on four types of engagement behaviour: page liking, content liking, content sharing and content commenting. A series of three focus groups and three experimental studies were conducted with a total of 312 student participants who were presented with Facebook pages (created specifically for this study). Each Facebook page treatment was modified so that it contained either a high, low or neutral levels of each of the three types of immediacy identified in the literature and the subsequent change in participant engagement behaviour was measured. The results show that social immediacy significantly affects brand engagement intentions in terms of page liking, content liking and content sharing, whereas physical immediacy significantly affected page liking and content liking intentions. Temporal immediacy did not show any effects on the engagement intentions being measured in this thesis. This thesis presents three original contributions to knowledge. First, it makes a theoretical contribution by measuring the effects of three types of immediacy as social impact factors on engagement behaviours in social media. Second, it makes a contextual contribution by exploring how immediacy is perceived in the context of Fan pages, and by identifying other factors that can moderate the social impact of immediacy on consumer behaviour. Finally, this thesis measures the effects of product involvement, Facebook intensity usage and gender as moderators of social impact in social media settings

An exploratory study of "selfitis" and the development of the Selfitis Behavior Scale

In 2014, stories appeared in national and international media claiming that the condition of "selfitis" (the obsessive taking of selfies) was to be classed as a mental disorder by the American Psychiatric Association and that the condition could be borderline, acute, or chronic. However, the stories were a hoax but this did not stop empirical research being carried out into the concept. The present study empirically explored the concept and collected data on the existence of selfitis with respect to the three alleged levels (borderline, acute, and chronic) and developed the Selfitis Behavior Scale (SBS). Initially, focus group interviews with 225 Indian university students were carried out to generate potential items for the SBS. The SBS was then validated using 400 Indian university students via exploratory factor analysis (EFA). Six factors were identified in the EFA comprising environmental enhancement, social competition, attention seeking, mood modification, self-confidence, and social conformity. The findings demonstrate that the SBS appears to be a reliable and valid instrument for assessing selfitis but that confirmatory studies are needed to validate the concept more rigorously

Did Facebook absorb freewill?

Previous studies on social networking sites have failed to address comprehensively the level of efficacy and role of peer influences in the rise in membership levels of this new communication innovation. This study assessed the level of social influences at play in college students` decision to participate on Facebook. Online and postal surveys were sent to undergraduate students of a Northeastern institution of higher education to obtain self-reported of levels of perceived peer pressure influencing their participation on Facebook. The data collected were used to test a new theory of social conformity. No relationship was found between time spent on Facebook in a typical week and peer pressure