The contribution of data mining to information science

The information explosion is a serious challenge for current information institutions. On the other hand, data mining, which is the search for valuable information in large volumes of data, is one of the solutions to face this challenge. In the past several years, data mining has made a significant contribution to the field of information science. This paper examines the impact of data mining by reviewing existing applications, including personalized environments, electronic commerce, and search engines. For these three types of application, how data mining can enhance their functions is discussed. The reader of this paper is expected to get an overview of the state of the art research associated with these applications. Furthermore, we identify the limitations of current work and raise several directions for future research

Customer purchase behavior prediction in E-commerce: a conceptual framework and research agenda

Digital retailers are experiencing an increasing number of transactions coming from their consumers online, a consequence of the convenience in buying goods via E-commerce platforms. Such interactions compose complex behavioral patterns which can be analyzed through predictive analytics to enable businesses to understand consumer needs. In this abundance of big data and possible tools to analyze them, a systematic review of the literature is missing. Therefore, this paper presents a systematic literature review of recent research dealing with customer purchase prediction in the E-commerce context. The main contributions are a novel analytical framework and a research agenda in the field. The framework reveals three main tasks in this review, namely, the prediction of customer intents, buying sessions, and purchase decisions. Those are followed by their employed predictive methodologies and are analyzed from three perspectives. Finally, the research agenda provides major existing issues for further research in the field of purchase behavior prediction online

DNA-inspired online behavioral modeling and its application to spambot detection

We propose a strikingly novel, simple, and effective approach to model online user behavior: we extract and analyze digital DNA sequences from user online actions and we use Twitter as a benchmark to test our proposal. We obtain an incisive and compact DNA-inspired characterization of user actions. Then, we apply standard DNA analysis techniques to discriminate between genuine and spambot accounts on Twitter. An experimental campaign supports our proposal, showing its effectiveness and viability. To the best of our knowledge, we are the first ones to identify and adapt DNA-inspired techniques to online user behavioral modeling. While Twitter spambot detection is a specific use case on a specific social media, our proposed methodology is platform and technology agnostic, hence paving the way for diverse behavioral characterization tasks

On Recommendation of Learning Objects using Felder-Silverman Learning Style Model

The file attached to this record is the author's final peer reviewed version. The Publisher's final version can be found by following the DOI link.The e-learning recommender system in learning institutions is increasingly becoming the preferred mode of delivery, as it enables learning anytime, anywhere. However, delivering personalised course learning objects based on learner preferences is still a challenge. Current mainstream recommendation algorithms, such as the Collaborative Filtering (CF) and Content-Based Filtering (CBF), deal with only two types of entities, namely users and items with their ratings. However, these methods do not pay attention to student preferences, such as learning styles, which are especially important for the accuracy of course learning objects prediction or recommendation. Moreover, several recommendation techniques experience cold-start and rating sparsity problems. To address the challenge of improving the quality of recommender systems, in this paper a novel recommender algorithm for machine learning is proposed, which combines students actual rating with their learning styles to recommend Top-N course learning objects (LOs). Various recommendation techniques are considered in an experimental study investigating the best technique to use in predicting student ratings for e-learning recommender systems. We use the Felder-Silverman Learning Styles Model (FSLSM) to represent both the student learning styles and the learning object profiles. The predicted rating has been compared with the actual student rating. This approach has been experimented on 80 students for an online course created in the MOODLE Learning Management System, while the evaluation of the experiments has been performed with the Mean Absolute Error (MAE) and Root Mean Square Error (RMSE). The results of the experiment verify that the proposed approach provides a higher prediction rating and significantly increases the accuracy of the recommendation