TERMS: Techniques for electronic resources management

Librarians and information specialists have been finding ways to manage electronic resources for over a decade now. However, much of this work has been an ad hoc and learn-as-you-go process. The literature on electronic resource management shows this work as being segmented into many different areas of traditional librarian roles within the library. In addition, the literature show how management of these resources has driven the development of various management tools in the market as well as serve as the greatest need in the development of next generation library systems. TERMS is an attempt to create a series of on-going and continually developing set of management best practices for electronic resource management in libraries

Information Outlook, October 2004

Volume 8, Issue 10https://scholarworks.sjsu.edu/sla_io_2004/1009/thumbnail.jp

Fast Fashion Assessment Tool: A Case Study of a Moroccan Apparel Supply Chain

In order to increase their profit margins and international expansion, many international fashion brands implemented a new supply chain strategy named fast fashion. It is a strategy that aims to rapidly get the trendiest fashion clothes in the stores. Several Moroccan fashion retailers tried to copy the fast fashion business model in order to get a responsive supply chain and a high profit margin. Thus, they need a practical tool to ensure that the fast fashion elements are properly implemented. This paper develops an assessment tool using a maturity evaluation model. This maturity assessment tool has been tested at a Moroccan fast fashion retailer. This pilot test adopted a qualitative research methodology with data collected using semi-structured interviews from a single retailer case operating in Moroccan apparel industry. The fast fashion assessment tool enables fashion retailers managers to have a view of the implementation progression and to eventually locate problems and mobilise other tools and mechanisms to explore them

Best practices of a global product launch

How to ensure the product launch success? This is the question on top of managers’ minds and for a good reason: while being one of the costliest parts in the new product development process, the product launches and their performance are the cornerstone of any company’s long-term profitability. When defining a product launch strategy, companies have to consider various strategic and tactical decisions and activities from the product development process to pricing and distribution. In addition, the ever-increasing globalisation has added various matters to take into account. Companies operating in multiple business regions need to balance between local preferences and benefits of standardisation, while managing the vast international network of knowledge and operations. While product launch processes have been rather widely researched topic, launches in a global setting as well as the human side of product launch management have not received as much academic attention. To fill the gap, this master’s thesis describes both strategic and tactical decisions of a global product launch process and examines their possible effects on the product launch performance. The dependent variables chosen to represent the decisions are inter-regional cooperation, market information gathering activities, marketing mix, timings and level of localisation. The purpose of the study is to contribute to the research on product launch processes and to support companies to recognise and to improve actions that are crucial for success. The data was collected through a survey distributed among the marketing and sales departments of a large multinational consumer goods company, operating across the globe. In the survey, the employees of the company were asked to rate in retrospect the execution of different product launch activities as well as the performance of the chosen launch. The sample included 80 responses in total from six different business areas. To evaluate the proposed framework, the partial least squares structural equation modelling (PLS-SEM) was used as the main quantitative analysis method. To further examine the importance of individual indicators, a surrogate variable analysis (SVA) was conducted. The results show the remarkable importance of the marketing mix to the product launch success. Out of the individual elements, appropriate pricing has the greatest effect on the launch performance, followed by promotion. When it comes to managing the international network, the results indicate that inter-regional cooperation may actually hurt the benefit gained from market research gathering activities

Persistence Modeling for Assessing Marketing Strategy Performance

The question of long-run market response lies at the heart of any marketing strategy that tries to create a sustainable competitive advantage for the firm or brand. A key challenge, however, is that only short-run results of marketing actions are readily observable. Persistence modeling addresses the problem of long-run market-response quantification by combining into one measure of “net long-run impact†the chain reaction of consumer response, firm feedback and competitor response that emerges following the initial marketing action. In this paper, we (i) summarize recent marketing-strategic insights that have been accumulated through various persistence modeling applications, (ii) provide an introduction to some of the most frequently used persistence modeling techniques, and (iii) identify some other strategic research questions where persistence modeling may prove to be particularly valuable.long-run effectiveness;marketing strategy;time-series analysis

Technology Directions for the 21st Century

New technologies will unleash the huge capacity of fiber-optic cable to meet growing demands for bandwidth. Companies will continue to replace private networks with public network bandwidth-on-demand. Although asynchronous transfer mode (ATM) is the transmission technology favored by many, its penetration will be slower than anticipated. Hybrid networks - e.g., a mix of ATM, frame relay, and fast Ethernet - may predominate, both as interim and long-term solutions, based on factors such as availability, interoperability, and cost. Telecommunications equipment and services prices will decrease further due to increased supply and more competition. Explosive Internet growth will continue, requiring additional backbone transmission capacity and enhanced protocols, but it is not clear who will fund the upgrade. Within ten years, space-based constellations of satellites in Low Earth orbit (LEO) will serve mobile users employing small, low-power terminals. 'Little LEO's' will provide packet transmission services and geo-position determination. 'Big LEO's' will function as global cellular telephone networks, with some planning to offer video and interactive multimedia services. Geosynchronous satellites also are proposed for mobile voice grade links and high-bandwidth services. NASA may benefit from resulting cost reductions in components, space hardware, launch services, and telecommunications services

Business process and technology lessons learned, recommendations and best practices for new adopters

Thesis (M. Eng. in Logistics)--Massachusetts Institute of Technology, Engineering Systems Division, 2006."June 2006."Includes bibliographical references (leaves 117-118).This thesis focuses on documenting learnings from a RFID data exchange pilot in the fast moving consumer goods industry. The pilot we studied is a collaborative effort between two of the largest retailers in the world and five of their major suppliers, facilitated by EPCglobal and the MIT Auto-ID labs. Currently, manufacturers and suppliers are building the infrastructure to exchange EPC data to validate standards and proof of concepts for RFID adoption. The outcome of these pilots will essentially set the stage for large scale RFID adoption worldwide. Our thesis attempts to document issues relating to data exchange from business process, organizational and technical perspectives. We have synthesized the findings and consolidated the lessons learned during the pilot in an attempt to form a set of actionable recommendations for new companies looking to start on RFID pilot projects.by Rida Chan [and] Sangeeth Ram.M.Eng.in Logistic

Wearable technology industry: challenges and opportunties in the European market

Wearable technology is a new industry which is develop. Smartwatches, activity trackers are done explains of these devices. In this new field, fashion and technology work together to create successful products with limitless function

Tactical Satellite (TacSat) feasibility study a scenario driven approach

The objective of this project was to examine the feasibility of developing a tactically controlled, operationally responsive satellite system. A specific mission scenario, the Philippine Sea Scenario, was chosen to guide and bound the analysis. Within the bounds of this scenario, this high level space systems engineering exercise provided insights into operations and military utility as well as enough granularity to estimate costs for such a system. The operational approach and high level design concept is based on the Space Mission Analysis and Design (SMAD) process authored by Wiley J. Larson and Kames R. Wertz. The study shows that there are tactical scenarios in which space capabilities provide military utility and cost effectiveness above what is provided by traditional tactical assets such as UAVs. This is particularly true when large operational areas are involved and long periods of service are required.http://archive.org/details/tacticalsatellit109456927N