CHORUS Deliverable 4.5: Report of the 3rd CHORUS Conference

The third and last CHORUS conference on Multimedia Search Engines took place from the 26th to the 27th of May 2009 in Brussels, Belgium. About 100 participants from 15 European countries, the US, Japan and Australia learned about the latest developments in the domain. An exhibition of 13 stands presented 16 research projects currently ongoing around the world

PROPOSAL FOR A STEP OF SELECTION SUPPORT OF BEST PRACTICES FOR THE PILOTING OF THE E-MARKETING PROJECTS

With 1.8 billion investments on the web in the first semester of 2008, being 14.7% of publicity investments , E-marketing is a discipline which is in the middle of media strategies. However, the evolutions of internet and of e-marketing tools have developed a discipline becoming increasingly complex to understand.Although there are still many different methods of piloting, essentially based on the measure via the discipline of the Web Analytics, it’s difficult today to predict e-marketing actions to set up to make fluctuate key performance indicators of web site and active e-marketing lever statistic auditing solution. However it is starting from these indicators that success is measured and that the profits of the online activities are maximized. Thus we propose through this article, a method of qualification of the Best Practices in order to assist the online marketers in the choice and the selection of those to improve the performance of a site and associated actions E-Marketing.e-Marketing, best practices, technological watch, innovative indicators, knowledge management, decision making.

CHORUS Deliverable 2.1: State of the Art on Multimedia Search Engines

Based on the information provided by European projects and national initiatives related to multimedia search as well as domains experts that participated in the CHORUS Think-thanks and workshops, this document reports on the state of the art related to multimedia content search from, a technical, and socio-economic perspective. The technical perspective includes an up to date view on content based indexing and retrieval technologies, multimedia search in the context of mobile devices and peer-to-peer networks, and an overview of current evaluation and benchmark inititiatives to measure the performance of multimedia search engines. From a socio-economic perspective we inventorize the impact and legal consequences of these technical advances and point out future directions of research

Welcome to OR&S! Where students, academics and professionals come together

In this manuscript, an overview is given of the activities done at the Operations Research and Scheduling (OR&S) research group of the faculty of Economics and Business Administration of Ghent University. Unlike the book published by [1] that gives a summary of all academic and professional activities done in the field of Project Management in collaboration with the OR&S group, the focus of the current manuscript lies on academic publications and the integration of these published results in teaching activities. An overview is given of the publications from the very beginning till today, and some of the topics that have led to publications are discussed in somewhat more detail. Moreover, it is shown how the research results have been used in the classroom to actively involve students in our research activities

Optimising metadata to make high-value content more accessible to Google users

Purpose: This paper shows how information in digital collections that have been catalogued using high-quality metadata can be retrieved more easily by users of search engines such as Google. Methodology/approach: The research and proposals described arose from an investigation into the observed phenomenon that pages from the Glasgow Digital Library (gdl.cdlr.strath.ac.uk) were regularly appearing near the top of Google search results shortly after publication, without any deliberate effort to achieve this. The reasons for this phenomenon are now well understood and are described in the second part of the paper. The first part provides context with a review of the impact of Google and a summary of recent initiatives by commercial publishers to make their content more visible to search engines. Findings/practical implications: The literature research provides firm evidence of a trend amongst publishers to ensure that their online content is indexed by Google, in recognition of its popularity with Internet users. The practical research demonstrates how search engine accessibility can be compatible with use of established collection management principles and high-quality metadata. Originality/value: The concept of data shoogling is introduced, involving some simple techniques for metadata optimisation. Details of its practical application are given, to illustrate how those working in academic, cultural and public-sector organisations could make their digital collections more easily accessible via search engines, without compromising any existing standards and practices