ACQR: A Novel Framework to Identify and Predict Influential Users in Micro-Blogging

As key roles of online social networks, influential users in micro-blogging have the ability to influence the attitudes or behaviour of others. When it comes to marketing, the users’ influence should be associated with a certain topic or field on which people have different levels of preference and expertise. In order to identify and predict influential users in a specific topic more effectively, users’ actual influential capability on a certain topic and potential influence unlimited by topics is combined into a novel comprehensive framework named “ACQR” in this research. ACQR framework depicts the attributes of the influentials from four aspects, including activeness (A), centrality (C), quality of post (Q) and reputation (R). Based on this framework, a data mining method is developed for discovering and forecasting the top influentials. Empirical results reveal that our ACQR framework and the data mining method by TOPSIS and SVMs (with polynomial and RBF kernels) can perform very well in identifying and predicting influential users in a certain topic (such as iPhone 5). Furthermore, the dynamic change processes of users’ influence from longitudinal perspective are analysed and suggestions to the sales managers are provided

Advances in Social Media Research:Past, Present and Future

Social media comprises communication websites that facilitate relationship forming between users from diverse backgrounds, resulting in a rich social structure. User generated content encourages inquiry and decision-making. Given the relevance of social media to various stakeholders, it has received significant attention from researchers of various fields, including information systems. There exists no comprehensive review that integrates and synthesises the findings of literature on social media. This study discusses the findings of 132 papers (in selected IS journals) on social media and social networking published between 1997 and 2017. Most papers reviewed here examine the behavioural side of social media, investigate the aspect of reviews and recommendations, and study its integration for organizational purposes. Furthermore, many studies have investigated the viability of online communities/social media as a marketing medium, while others have explored various aspects of social media, including the risks associated with its use, the value that it creates, and the negative stigma attached to it within workplaces. The use of social media for information sharing during critical events as well as for seeking and/or rendering help has also been investigated in prior research. Other contexts include political and public administration, and the comparison between traditional and social media. Overall, our study identifies multiple emergent themes in the existing corpus, thereby furthering our understanding of advances in social media research. The integrated view of the extant literature that our study presents can help avoid duplication by future researchers, whilst offering fruitful lines of enquiry to help shape research for this emerging field

Teaching with Twitter:reflections on practices, opportunities and problems

In recent times there has been an increasing wave of interest in the use of Social Media for Teaching and Learning in Higher Education. In particular, the micro-blogging platform Twitter has been experimentally used in various Universities world-wide. There are relevant publications reporting on experimentations with Twitter for reaching diverse learning goals, including better engagement, informal learning or collaboration among students. Existing research papers on the use of Twitter however focus exclusively on the positive aspects of experimentations, on what went well in the use of Twitter. In our University we run a small project on the use of Twitter with goals that are similar to those of others: fostering participation and better learning processes. In this paper we report on our project and the strategies and best practices we adopted for using Twitter for teaching. We also reflect that in our experimentation however we encountered a number of practical problems connected for example with use of technology, with the class settings and with spam. In the conclusion we offer some recommendations for Teaching and Learning with Twitter based on our personal experience

The Web as an Adaptive Network: Coevolution of Web Behavior and Web Structure

Much is known about the complex network structure of the Web, and about behavioral dynamics on the Web. A number of studies address how behaviors on the Web are affected by different network topologies, whilst others address how the behavior of users on the Web alters network topology. These represent complementary directions of influence, but they are generally not combined within any one study. In network science, the study of the coupled interaction between topology and behavior, or state-topology coevolution, is known as 'adaptive networks', and is a rapidly developing area of research. In this paper, we review the case for considering the Web as an adaptive network and several examples of state-topology coevolution on the Web. We also review some abstract results from recent literature in adaptive networks and discuss their implications for Web Science. We conclude that adaptive networks provide a formal framework for characterizing processes acting 'on' and 'of' the Web, and offers potential for identifying general organizing principles that seem otherwise illusive in Web Scienc