What attracts vehicle consumers’ buying:A Saaty scale-based VIKOR (SSC-VIKOR) approach from after-sales textual perspective?

Purpose: The increasingly booming e-commerce development has stimulated vehicle consumers to express individual reviews through online forum. The purpose of this paper is to probe into the vehicle consumer consumption behavior and make recommendations for potential consumers from textual comments viewpoint. Design/methodology/approach: A big data analytic-based approach is designed to discover vehicle consumer consumption behavior from online perspective. To reduce subjectivity of expert-based approaches, a parallel Naïve Bayes approach is designed to analyze the sentiment analysis, and the Saaty scale-based (SSC) scoring rule is employed to obtain specific sentimental value of attribute class, contributing to the multi-grade sentiment classification. To achieve the intelligent recommendation for potential vehicle customers, a novel SSC-VIKOR approach is developed to prioritize vehicle brand candidates from a big data analytical viewpoint. Findings: The big data analytics argue that “cost-effectiveness” characteristic is the most important factor that vehicle consumers care, and the data mining results enable automakers to better understand consumer consumption behavior. Research limitations/implications: The case study illustrates the effectiveness of the integrated method, contributing to much more precise operations management on marketing strategy, quality improvement and intelligent recommendation. Originality/value: Researches of consumer consumption behavior are usually based on survey-based methods, and mostly previous studies about comments analysis focus on binary analysis. The hybrid SSC-VIKOR approach is developed to fill the gap from the big data perspective

Intuitionistic fuzzy XML query matching and rewriting

With the emergence of XML as a standard for data representation, particularly on the web, the need for intelligent query languages that can operate on XML documents with structural heterogeneity has recently gained a lot of popularity. Traditional Information Retrieval and Database approaches have limitations when dealing with such scenarios. Therefore, fuzzy (flexible) approaches have become the predominant. In this thesis, we propose a new approach for approximate XML query matching and rewriting which aims at achieving soft matching of XML queries with XML data sources following different schemas. Unlike traditional querying approaches, which require exact matching, the proposed approach makes use of Intuitionistic Fuzzy Trees to achieve approximate (soft) query matching. Through this new approach, not only the exact answer of a query, but also approximate answers are retrieved. Furthermore, partial results can be obtained from multiple data sources and merged together to produce a single answer to a query. The proposed approach introduced a new tree similarity measure that considers the minimum and maximum degrees of similarity/inclusion of trees that are based on arc matching. New techniques for soft node and arc matching were presented for matching queries against data sources with highly varied structures. A prototype was developed to test the proposed ideas and it proved the ability to achieve approximate matching for pattern queries with a number of XML schemas and rewrite the original query so that it obtain results from the underlying data sources. This has been achieved through several novel algorithms which were tested and proved efficiency and low CPU/Memory cost even for big number of data sources

SciTech News Volume 71, No. 1 (2017)

Columns and Reports From the Editor 3 Division News Science-Technology Division 5 Chemistry Division 8 Engineering Division Aerospace Section of the Engineering Division 9 Architecture, Building Engineering, Construction and Design Section of the Engineering Division 11 Reviews Sci-Tech Book News Reviews 12 Advertisements IEEE

Efficient Fuzzy Set Theoretic Approach to Image Corner Matching

Corner matching in digital images is a key step in several applications in computer vision such as motion estimation, object recognition and localization, 3D reconstruction etc. Accuracy and reliability of corner matching algorithms are two important criteria. In this paper, corner correspondence between two images is established in the presence of intensity variations, inherent noise and motion blur using a fuzzy set theoretic similarity measure. The proposed matching algorithm needs to extract set of corner points as candidates from both the frames. Fuzzy set theoretic similarity measure is used here as fuzzy logic is a powerful tool which is able to deal with ambiguous data. Experimental results conducted with the help of various test images show that the proposed approach is superior compared existing corner matching algorithms (conventional and recent) considered in this paper under non-ideal conditions. DOI: 10.17762/ijritcc2321-8169.15021