Application of Common Sense Computing for the Development of a Novel Knowledge-Based Opinion Mining Engine

The ways people express their opinions and sentiments have radically changed in the past few years thanks to the advent of social networks, web communities, blogs, wikis and other online collaborative media. The distillation of knowledge from this huge amount of unstructured information can be a key factor for marketers who want to create an image or identity in the minds of their customers for their product, brand, or organisation. These online social data, however, remain hardly accessible to computers, as they are specifically meant for human consumption. The automatic analysis of online opinions, in fact, involves a deep understanding of natural language text by machines, from which we are still very far. Hitherto, online information retrieval has been mainly based on algorithms relying on the textual representation of web-pages. Such algorithms are very good at retrieving texts, splitting them into parts, checking the spelling and counting their words. But when it comes to interpreting sentences and extracting meaningful information, their capabilities are known to be very limited. Existing approaches to opinion mining and sentiment analysis, in particular, can be grouped into three main categories: keyword spotting, in which text is classified into categories based on the presence of fairly unambiguous affect words; lexical affinity, which assigns arbitrary words a probabilistic affinity for a particular emotion; statistical methods, which calculate the valence of affective keywords and word co-occurrence frequencies on the base of a large training corpus. Early works aimed to classify entire documents as containing overall positive or negative polarity, or rating scores of reviews. Such systems were mainly based on supervised approaches relying on manually labelled samples, such as movie or product reviews where the opinionist’s overall positive or negative attitude was explicitly indicated. However, opinions and sentiments do not occur only at document level, nor they are limited to a single valence or target. Contrary or complementary attitudes toward the same topic or multiple topics can be present across the span of a document. In more recent works, text analysis granularity has been taken down to segment and sentence level, e.g., by using presence of opinion-bearing lexical items (single words or n-grams) to detect subjective sentences, or by exploiting association rule mining for a feature-based analysis of product reviews. These approaches, however, are still far from being able to infer the cognitive and affective information associated with natural language as they mainly rely on knowledge bases that are still too limited to efficiently process text at sentence level. In this thesis, common sense computing techniques are further developed and applied to bridge the semantic gap between word-level natural language data and the concept-level opinions conveyed by these. In particular, the ensemble application of graph mining and multi-dimensionality reduction techniques on two common sense knowledge bases was exploited to develop a novel intelligent engine for open-domain opinion mining and sentiment analysis. The proposed approach, termed sentic computing, performs a clause-level semantic analysis of text, which allows the inference of both the conceptual and emotional information associated with natural language opinions and, hence, a more efficient passage from (unstructured) textual information to (structured) machine-processable data. The engine was tested on three different resources, namely a Twitter hashtag repository, a LiveJournal database and a PatientOpinion dataset, and its performance compared both with results obtained using standard sentiment analysis techniques and using different state-of-the-art knowledge bases such as Princeton’s WordNet, MIT’s ConceptNet and Microsoft’s Probase. Differently from most currently available opinion mining services, the developed engine does not base its analysis on a limited set of affect words and their co-occurrence frequencies, but rather on common sense concepts and the cognitive and affective valence conveyed by these. This allows the engine to be domain-independent and, hence, to be embedded in any opinion mining system for the development of intelligent applications in multiple fields such as Social Web, HCI and e-health. Looking ahead, the combined novel use of different knowledge bases and of common sense reasoning techniques for opinion mining proposed in this work, will, eventually, pave the way for development of more bio-inspired approaches to the design of natural language processing systems capable of handling knowledge, retrieving it when necessary, making analogies and learning from experience

Application of Common Sense Computing for the Development of a Novel Knowledge-Based Opinion Mining Engine

The ways people express their opinions and sentiments have radically changed in the past few years thanks to the advent of social networks, web communities, blogs, wikis and other online collaborative media. The distillation of knowledge from this huge amount of unstructured information can be a key factor for marketers who want to create an image or identity in the minds of their customers for their product, brand, or organisation. These online social data, however, remain hardly accessible to computers, as they are specifically meant for human consumption. The automatic analysis of online opinions, in fact, involves a deep understanding of natural language text by machines, from which we are still very far. Hitherto, online information retrieval has been mainly based on algorithms relying on the textual representation of web-pages. Such algorithms are very good at retrieving texts, splitting them into parts, checking the spelling and counting their words. But when it comes to interpreting sentences and extracting meaningful information, their capabilities are known to be very limited. Existing approaches to opinion mining and sentiment analysis, in particular, can be grouped into three main categories: keyword spotting, in which text is classified into categories based on the presence of fairly unambiguous affect words; lexical affinity, which assigns arbitrary words a probabilistic affinity for a particular emotion; statistical methods, which calculate the valence of affective keywords and word co-occurrence frequencies on the base of a large training corpus. Early works aimed to classify entire documents as containing overall positive or negative polarity, or rating scores of reviews. Such systems were mainly based on supervised approaches relying on manually labelled samples, such as movie or product reviews where the opinionist’s overall positive or negative attitude was explicitly indicated. However, opinions and sentiments do not occur only at document level, nor they are limited to a single valence or target. Contrary or complementary attitudes toward the same topic or multiple topics can be present across the span of a document. In more recent works, text analysis granularity has been taken down to segment and sentence level, e.g., by using presence of opinion-bearing lexical items (single words or n-grams) to detect subjective sentences, or by exploiting association rule mining for a feature-based analysis of product reviews. These approaches, however, are still far from being able to infer the cognitive and affective information associated with natural language as they mainly rely on knowledge bases that are still too limited to efficiently process text at sentence level. In this thesis, common sense computing techniques are further developed and applied to bridge the semantic gap between word-level natural language data and the concept-level opinions conveyed by these. In particular, the ensemble application of graph mining and multi-dimensionality reduction techniques on two common sense knowledge bases was exploited to develop a novel intelligent engine for open-domain opinion mining and sentiment analysis. The proposed approach, termed sentic computing, performs a clause-level semantic analysis of text, which allows the inference of both the conceptual and emotional information associated with natural language opinions and, hence, a more efficient passage from (unstructured) textual information to (structured) machine-processable data. The engine was tested on three different resources, namely a Twitter hashtag repository, a LiveJournal database and a PatientOpinion dataset, and its performance compared both with results obtained using standard sentiment analysis techniques and using different state-of-the-art knowledge bases such as Princeton’s WordNet, MIT’s ConceptNet and Microsoft’s Probase. Differently from most currently available opinion mining services, the developed engine does not base its analysis on a limited set of affect words and their co-occurrence frequencies, but rather on common sense concepts and the cognitive and affective valence conveyed by these. This allows the engine to be domain-independent and, hence, to be embedded in any opinion mining system for the development of intelligent applications in multiple fields such as Social Web, HCI and e-health. Looking ahead, the combined novel use of different knowledge bases and of common sense reasoning techniques for opinion mining proposed in this work, will, eventually, pave the way for development of more bio-inspired approaches to the design of natural language processing systems capable of handling knowledge, retrieving it when necessary, making analogies and learning from experience

“You’re trolling because…” – A Corpus-based Study of Perceived Trolling and Motive Attribution in the Comment Threads of Three British Political Blogs

This paper investigates the linguistically marked motives that participants attribute to those they call trolls in 991 comment threads of three British political blogs. The study is concerned with how these motives affect the discursive construction of trolling and trolls. Another goal of the paper is to examine whether the mainly emotional motives ascribed to trolls in the academic literature correspond with those that the participants attribute to the alleged trolls in the analysed threads. The paper identifies five broad motives ascribed to trolls: emotional/mental health-related/social reasons, financial gain, political beliefs, being employed by a political body, and unspecified political affiliation. It also points out that depending on these motives, trolling and trolls are constructed in various ways. Finally, the study argues that participants attribute motives to trolls not only to explain their behaviour but also to insult them

EntreComp Playbook.: Entrepreneurial learning beyond the classroom

This playbook targets primarily learning facilitators who operate outside the formal education system. It aims to help them design and facilitate entrepreneurial learning activities in meaningful ways. The playbook can be applied in many setting: developing entrepreneurial competences in adults to increase their employability, up-skilli to face the changing needs of the labour market, career progression, support actors of change, as well as business start-ups within or outside existing ventures. The playbook can be used by the private, the public and the third sector alike. No two entrepreneurial learning activities will be alike, nor can an algorithm be scripted to produce the perfect intervention. Even when a format is defined, each learning group, each context bears its own circumstances and a facilitator will have to adapt and make the most of such circumstances. This playbook therefore is not a process guide: it rather provides readers with a selection of orientation tools for them to experiment and create their own map to entrepreneurial teaching and learning. The playbook sets out nine principles that any entrepreneurial learning facilitator should consider when designing entrepreneurial teaching and learning. It also describes three popular entrepreneurial methods and three pedagogical methods that can be adapted to foster entrepreneurial learning. The entrepreneurial methods give explicit guidance to practitioners to create value for others. They establish a logic that structures thought and action, by prescribing steps and offering tools to be used at each stage of the entrepreneurial process. The methods are based in both research and theory as well as in the practices of real-life entrepreneurs. The pedagogical methods, alike, aim to guide teachers and trainers cultivate EntreComp competences including perseverance, resilience, self-efficacy, creativity, teamwork and sensitivity to ethical and sustainability consequences of actions. They all aim at fostering learning through experiences, offering learners something to act upon, such as a problem or a challenge, they rely on questioning and inquiry and promote a growth mind-set. The list of methods is not exhaustive or comprehensive, but offers the readers a range of alternative approaches to explore, combine and experiment. Each of the methods can be adapted with the nine principles to help structure practical value creation experiences for learners to become more entrepreneurial. The final section of this playbook lists techinques, templates and tools to help learning facilitators design “situated” learning activities to help learners to become more entrepreneurial. The playbook is intended as learning exercise itself for those that have little or no experience in designing practical entrepreneurial experience. The playbook is built on the experiments, resilience, perseverance and lessons learned by users of EntreComp.JRC.B.4-Human Capital and Employmen

Towards Commentary-Driven Soccer Player Analytics

Open information extraction (open IE) has been shown to be useful in a number of NLP Tasks, such as question answering, relation extraction, and information retrieval. Soccer is the most watched sport in the world. The dynamic nature of the game corresponds to the team strategy and individual contribution, which are the deciding factors for a team’s success. Generally, companies collect sports event data manually and very rarely they allow free-access to these data by third parties. However, a large amount of data is available freely on various social media platforms where different types of users discuss these very events. To rely on expert data, we are currently using the live-match commentary as our rich and unexplored data-source. Our aim out of this commentary analysis is to initially extract key events from each game and eventually key entities like players involved, player action and other player related attributes from these key events. We propose an end-to-end application to extract commentaries and extract player attributes from it. The study will primarily depend on an extensive crowd labelling of data involving precautionary periodical checks to prevent incorrectly tagged data. This research will contribute significantly towards analysis of commentary and acts as a cheap tool providing player performance analysis for smaller to intermediate budget soccer club