The Partial Evaluation Approach to Information Personalization

Information personalization refers to the automatic adjustment of information content, structure, and presentation tailored to an individual user. By reducing information overload and customizing information access, personalization systems have emerged as an important segment of the Internet economy. This paper presents a systematic modeling methodology - PIPE (`Personalization is Partial Evaluation') - for personalization. Personalization systems are designed and implemented in PIPE by modeling an information-seeking interaction in a programmatic representation. The representation supports the description of information-seeking activities as partial information and their subsequent realization by partial evaluation, a technique for specializing programs. We describe the modeling methodology at a conceptual level and outline representational choices. We present two application case studies that use PIPE for personalizing web sites and describe how PIPE suggests a novel evaluation criterion for information system designs. Finally, we mention several fundamental implications of adopting the PIPE model for personalization and when it is (and is not) applicable.Comment: Comprehensive overview of the PIPE model for personalizatio

Predicting IR Personalization Performance using Pre-retrieval Query Predictors

Personalization generally improves the performance of queries but in a few cases it may also harms it. If we are able to predict and therefore to disable personalization for those situations, the overall performance will be higher and users will be more satisfied with personalized systems. We use some state-of-the-art pre-retrieval query performance predictors and propose some others including the user profile information for the previous purpose. We study the correlations among these predictors and the difference between the personalized and the original queries. We also use classification and regression techniques to improve the results and finally reach a bit more than one third of the maximum ideal performance. We think this is a good starting point within this research line, which certainly needs more effort and improvements.This work has been supported by the Spanish Andalusian “Consejerı́a de Innovación, Ciencia y Empresa” postdoctoral phase of project P09-TIC-4526, the Spanish “Ministerio de Economı́a y Competitividad” projects TIN2013-42741-P and TIN2016-77902-C3-2-P, and the European Regional Development Fund (ERDF-FEDER)

We are the Change that we Seek: Information Interactions During a Change of Viewpoint

There has been considerable hype about filter bubbles and echo chambers influencing the views of information consumers. The fear is that these technologies are undermining democracy by swaying opinion and creating an uninformed, polarised populace. The literature in this space is mostly techno-centric, addressing the impact of technology. In contrast, our work is the first research in the information interaction field to examine changing viewpoints from a human-centric perspective. It provides a new understanding of view change and how we might support informed, autonomous view change behaviour. We interviewed 18 participants about a self-identified change of view, and the information touchpoints they engaged with along the way. In this paper we present the information types and sources that informed changes of viewpoint, and the ways in which our participants interacted with that information. We describe our findings in the context of the techno-centric literature and suggest principles for designing digital information environments that support user autonomy and reflection in viewpoint formation

Incorporating the Dual Customer Roles in e-Service Design

E-service involves the delivery of useful services through information technology based service delivery channels such as the Internet. A distinguishing feature of e-service is the active and significant participation of customers in the service co-production process. With increasing customer participation in the e-service co-production process, it is important to incorporate customers’ needs both as a co-producer and as a patron into the design of e-service systems. However, these dual customer roles create a complex decision problem during e-service design. In the current paper we present a customer orientation strategy for e-service design, and propose a corresponding two-stage decision model based upon the customer orientation strategy to evaluate the efficiency and effectiveness of e-service design when the focus of the design is to meet customers’ needs as both co-producers and patrons. The decision model is then applied in an empirical study of the design of e-services of Internet food retailers. Key Words: Service Operations, E-Service, Co-production, Efficiency Analysis, Data Envelopment Analysis

Don’t Take It Personally: The Effect of Explicit Targeting in Advertising Personalization

Firms increasingly use consumers’ information to personalize their communication. Personalized advertisements, targeted based on users’ past behavior, offer users relevant product information that fits their preferences. In this study, we investigate the implications of explicit targeting, making the underlying targeting mechanism explicit to consumers, and ad message framing, in terms of utilitarian or hedonic product benefits. In a large-scale field experiment in which we run a campaign for a mobile application, we show that explicit targeting reduces advertising effectiveness pointing towards increased consumer privacy concerns. While utilitarian ad messages reinforce the negative effect of explicit targeting, the use of hedonic ad messages alleviates such a negative effect. Our study contributes to IS literature on advertising personalization and the personalization privacy paradox. We provide practical insights for firms that can be used in the design and implementation of personalized advertising campaigns

Visualization for Recommendation Explainability: A Survey and New Perspectives

Providing system-generated explanations for recommendations represents an important step towards transparent and trustworthy recommender systems. Explainable recommender systems provide a human-understandable rationale for their outputs. Over the last two decades, explainable recommendation has attracted much attention in the recommender systems research community. This paper aims to provide a comprehensive review of research efforts on visual explanation in recommender systems. More concretely, we systematically review the literature on explanations in recommender systems based on four dimensions, namely explanation goal, explanation scope, explanation style, and explanation format. Recognizing the importance of visualization, we approach the recommender system literature from the angle of explanatory visualizations, that is using visualizations as a display style of explanation. As a result, we derive a set of guidelines that might be constructive for designing explanatory visualizations in recommender systems and identify perspectives for future work in this field. The aim of this review is to help recommendation researchers and practitioners better understand the potential of visually explainable recommendation research and to support them in the systematic design of visual explanations in current and future recommender systems.Comment: Updated version Nov. 2023, 36 page