Why continue sharing: determinants of behavior in collaborative economy services

La economía colaborativa está revolucionando la forma en que los consumidores utilizan los bienes y servicios. En nuestro estudio modificamos y ampliamos el modelo de confirmación de expectativas para determinar los factores motivacionales que impulsan la satisfacción y la intención de continuar usando los servicios de viajes colaborativos. Más importante aún, agregamos el valor social como un factor adicional. En este estudio fueron encuestados usuarios españoles experimentados de BlaBlaCar. La calidad del servicio, la utilidad percibida, la confianza y el valor social son determinantes de la satisfacción de los usuarios experimentados y, a través de ella, de la intención de continuar usando; mientras que no es el caso para el impacto ambiental ni para los beneficios económicos. Además, la confianza afecta directamente a la intención de continuar. Estos resultados tienen implicaciones gerenciales relevantes, mostrando que los usuarios de algunos servicios colaborativos están motivados por otros factores además de los económicos.The sharing economy is revolutionizing the way consumers use goods and services. In our study we modify and extend the expectation confirmation model to determine the motivational factors which drive the satisfaction and continue intention to use ridesharing services. Most importantly, we add social value as an additional factor to those previously studied in the literature. We apply our model in a survey among experienced Spanish users of BlaBlaCar. Service quality, perceived usefulness, trust and social value are determinants of satisfaction of experienced users and through it, of intention to continuance; while it is the case neither for environmental impact nor for economic benefits. Additionally, trust affects directly continuance. These results have relevant managerial implications, showing that users of some sharing services are motivated by other factors than purely economic

Collector’s Relationship to Access-Based Consumption: A Sneakerhead’s Perspective

This research focuses on what persuades sneakerheads to partake in access-based consumption. This research is important because the relationship between collectors, particularly sneakerheads, and access-based consumption has not yet been explored. This topic was studied by conducting semi-structured interviews with sneakerheads, to find themes and correlations that depict motives for consumers to participate in access-based consumption. As well as motives, this topic was studied to discover deterrents that may drive sneakerheads away from renting their sneakers. These findings will contribute something new to the literature based upon access-based consumption, because currently there is no literature that depicts what motivates or discourages collectors/sneakerheads to become access-based consumers. To extract those findings, semi-structured interviews were conducted. The sample was a convenient sample from a Charlotte, N.C. mall. After conducting the interviews, it was found that saving money was a major motive for sneakerheads to rent their sneakers. Other than economic benefits, it was also found that for one-time use and status seeking purposes sneakerheads are motivated to rent their sneakers. Deterrents such as anxiety, hygiene, possessiveness, and sneaker condition were all discouragements that drove sneakerheads away from renting their sneakers. Within this study, there is also a proposed plan of how a sneaker-renting platform could benefit the consumer and the market simultaneously

Sharing Economy – a Modern Phenomenon: The Emergence of Electric Scooters

Sharing economy has rapidly come into today’s society. Although the concept of sharing is not new per se, the modern form of the sharing economy has only recently emerged. The main idea in the sharing economy is buying an access to use resources instead of owning them—it enables a more efficient use of the existing resources. Sharing economy has two primary business models: peer-to-peer and business-to-peer. As known services, such as Airbnb, are based on the former, the latter includes the popular shared mobility service, electric scooters. This form of mobility has been integrated in the landscape of major cities in Finland, initially in the capital Helsinki. Given that the electric scooters have been present in news outlets due to the injuries related to their use, and also the variety of public opinions for and against, it is a relevant topic to conduct research on. The main purpose of the research is both to explore the earlier literature and create an appropriate framework to reflect the empirical research upon but also to investigate who participates in the sharing economy by using the electric scooters and why. The methodological choice for the empirical research was to perform a qualitative study by interviewing eight people living in Helsinki to gain insight on their general perceptions of the sharing economy, and also to clarify what are the most common motives and deterrents for the use the of electric scooters. On a general level, the most relevant categories were given for both motives (economic, social, convenience, environmental) and deterrents (trust, efficacy, social, sustainability) in the general context of sharing economy. Consequently, the results of the interviews were mirrored to those categories. The empirical results indicate that the interviewees perceive the concept of the sharing economy similarly—the fundamental purpose is positive, and the goal to use resources more effectively is welcomed. More specifically, users of the electric scooters mostly value the following attributes: they are a good alternative to public transportation, they save time, they are convenient, and they are widely available. In addition, the most common motives and deterrents are aligned with the main categories as for the sharing economy in general. Subsequently, the most frequently mentioned categories for the motives were convenience and environmental, whereas the most frequently mentioned categories for deterrents were trust and sustainability

Assessing Economic Value of Reducing Perceived Risk in the Sharing Economy: The Case of Ride-sharing Services

This study examines what types of perceived risks influence consumers’ and non-consumers’ willingness to pay for ride-sharing services as a representative of the sharing economy. Choice experiment models are constructed to capture consumers’ and non-consumers’ perceptions of the relative importance of each service attribute reducing perceived risk. Results show individuals’ utility significantly increases when the service does not require private information from consumers, provides a driver-tracking system, requires a commercial driver’s license from drivers, offers a driver-review system, comprehensively compensates for negative incidents, and guarantees a minimum wage and benefit plan for drivers. This research contributes to a deeper understanding of the role of perceived risk in the sharing economy, and suggests theoretical and practical implications that can assist companies and policy makers

Why tourists choose Airbnb: A motivation-based segmentation study underpinned by innovation concepts

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Impact of Airbnb on customers' behaviour in the UK hotel industry

Airbnb is one of the sectors of the sharing economy that is disrupting the hotel industries. In order to find approaches for hotels to mitigate the threat from Airbnb, this research will focus on the major elements influencing customers to choose Airbnb and the issues for the future of the hotel industry. Previous studies have looked at how Airbnb influences customer behaviour, and the impact of Airbnb on the hotel industry, but so far no study has been conducted focusing on the impact of Airbnb on the UK hotel industry. Therefore the purpose of this research is to evaluate the impact of Airbnb on customers’ behaviour within the UK hotel industry in order to determine how the hotel sectors can mitigate the threats posed by Airbnb. This paper highlights managerial and industrial implications

What is mine can be yours : the rise of peer-to-peer renting as a way of consumption in Portugal

The peer-to-peer economy is a fast-growing and much-debated subject. The success of peer-to-peer renting platforms falls upon the capability of managers to understand the users’ motivations and barriers for engaging their platform and hence identify their target audience effectively. The focus of this dissertation is peer-to-peer object renting, where individuals make available their day-to-day objects, temporarily, to others for a rental fee, to satisfy the momentary need of the renter without ownership being transferred. This study aims at identifying the users and non-users’ motivations and barriers for engaging RNTERS, the only peer-to-peer object renting platform in Portugal. Another goal was to understand the openness of the Portuguese market towards this alternative way of consumption. Both in-depth interviews and an online survey, held among 254 respondents, were conducted to investigate the relative importance of the motives for and against participating in RNTERS. The results reveal the underlying motivations and barriers differ across user type (renter and owner) and non-user. The findings suggest financial benefits, necessity, convenience and familiarity with the platform are some of the most decisive drivers for engaging RNTERS. It is also demonstrated that the risk of use, effort anticipation, lack of insurance and lack of trust are the leading deterrents against the platform in case. In the end, it is discussed guidelines for future research and some implications for managers based on the results obtained. By capturing the underlying drivers and impediments of the Portuguese, useful insights were provided to RNTERS and managers of these platforms.A economia partilhada entre consumidores é um fenómeno crescente e em constante debate. O sucesso das plataformas de aluguer entre consumidores recai na capacidade de os gestores perceberem as motivações e barreiras dos seus usuários, e consequentemente identificar o(s) seu(s) público-alvo(s) eficazmente. O foco desta dissertação será no estudo de plataformas de aluguer de objetos entre consumidores, onde indivíduos disponibilizam os seus objetos, temporariamente, a outros por um determinado valor, para satisfazer as necessidades momentâneas do locatário sem transferir para ele os direitos de propriedade. O objetivo deste estudo é identificar as motivações e barreiras dos usuários e não usuários ao participarem na RNTERS, a única plataforma de alugueres de objetos em Portugal. Outro objetivo é perceber a abertura do mercado Português a esta forma de consumo alternativo. Foram conduzidas entrevistas e um questionário online, respondido por 254 participantes, para investigar a importância dos motivos a favor e contra a participação na RNTERS. Os resultados revelam que as motivações e barreiras divergem transversalmente entre o tipo de usuário (locatário e dono) e não usuário. Em conclusão, benefícios financeiros, a necessidade, a conveniência e a familiaridade com a plataforma são alguns fatores de peso para usar a RNTERS. Porém o risco de usar, a antecipação de esforço, a falta de seguro e a falta de confiança são os maiores obstáculos ao usar esta plataforma. No final, são apresentadas diretrizes para futuros estudos e algumas limitações. Depois de perspetivar as motivações e entraves inerentes dos Portugueses, insights úteis são apresentados à RNTER

Going back to its roots: can hospitableness provide hotels competitive advantage over the sharing economy?

While the customer experience is at the heart of the hospitality industry, experience-related research remains underrepresented. This gap is critical, particularly given the emerging threat of the sharing economy to the hotel industry along experiential factors. Using data from a survey of 630 customers who stayed at a hotel or an Airbnb, the authors use structural equation modeling to compare two models with alternative conceptualizations of the dynamics of experiential consumption in the accommodations industry. Building on the concept of the experiencescape from the branding and hospitality and tourism literatures, the model enhances Pine and Gilmore’s (1998) original experience economy construct by demonstrating the critical role of the dimension of hospitableness in facilitating favorable experiential and brand-related outcomes, particularly in the context of the hotel experience. The findings have important implications for the hotel industry’s strategic experience design initiatives and emphasize the need to use hospitableness in order to create a competitive advantage in a rapidly changing environment.Accepted manuscrip