4,164 research outputs found

    UvA-DARE (Digital Academic Repository) An Exploratory Study of User Goals and Strategies in Podcast Search *

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    An exploratory study of user goals and strategies in podcast search Besser, J.; Hofmann, K.; Larson, M.A. General rights It is not permitted to download or to forward/distribute the text or part of it without the consent of the author(s) and/or copyright holder(s), other than for strictly personal, individual use, unless the work is under an open content license (like Creative Commons). Disclaimer/Complaints regulations If you believe that digital publication of certain material infringes any of your rights or (privacy) interests, please let the Library know, stating your reasons. In case of a legitimate complaint, the Library will make the material inaccessible and/or remove it from the website. Please Ask the Library: https://uba.uva.nl/en/contact, or a letter to: Library of the University of Amsterdam, Secretariat, Singel 425, 1012 WP Amsterdam, The Netherlands. You will be contacted as soon as possible. Abstract We report on an exploratory, qualitative user study designed to identify users' goals underlying podcast search, the strategies used to gain access to podcasts, and how currently available tools influence podcast search. We employed a multi-method approach. First, we conducted an online survey to obtain broad information on overall trends and perceptions regarding podcasts in general and podcast search in particular. Second, we used a diary study and contextual interviews to gain more detailed insights into the goals and behavior of key users. We find that goals underlying podcast search may be similar to those for blog search. Study participants report searching for podcasts to look for personal opinions and ideas, and favor topics like technology, news, and entertainment. A variety of search strategies is used to gain access to interesting podcasts, such as query-based search, directed and undirected browsing, and requested and unrequested recommendations. We find indications that goals and search strategies for podcast search are strongly influenced by perceptions of available tools, most notably the perceived lack of tools for online audio search

    The Emergence of Native Podcasts in Journalism: Editorial Strategies and Business Opportunities in Latin America

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    This article analyses the state of the art of podcasting in the new digital landscape as well as the structures, editorial strategies, and business models of native podcasts launched in Latin America over the last few years. To this end, a multiple case study has been made to examine the way new digital outlets are using audio content. This qualitative research is made up of a variety of approaches, such as interviews, online surveys of podcasters, as well as the collection and analysis of secondary data. A specific aim of this comparative study was to include a sample of podcasts produced by thirteen emerging media platforms from eight countries registered in the directory of digital natives conducted by SembraMedia (https://www.sembramedia.org). This is a nonprofit organization dedicated to increasing the diversity and quality of Spanish language content by helping digital media entrepreneurs become more sustainable and successful. Results of this exploratory study reveal that native podcasting in Spanish is still expanding and that where the new media are small in scale, they are more oriented to the full exploitation of the narrative and innovative possibilities of this audio format and do not have responding to their target audiences’ needs as their main priority. These new media are finding different ways to become monetised (mainly content production for clients, sponsored content, sponsorship, consulting services, and advertising) and to make a profit

    Podcast fandom in Europe: Audio audiences’ participation in a digital context

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    Podcasts are an increasingly popular form of sound media that generate active listeners and fandom around them. These programmes present an opportunity for scholars to analyse not only new forms of consumption around convergent and on-demand media, but also the particular phenomenon of fandom related to audio productions in the current digital context. Scholars have mainly focused on studying how fandoms use podcasts to create content rather than on podcast fandoms. This paper analyses podcast fandoms in Europe, what distinguishes them from other active audiences, and how they engage with this digital media through online tools. To explore this, a method of triangulation is used, relying on content and netnography analysis, and both top-down and bottom-up strategies are considered across the biggest European markets. Results show that around a third of the podcasts in the sample have an active fandom that engages with these programmes through social media, primarily on Instagram, through the creation of content. This content usually highlights the brand identity of the podcasts through the creation of fan art and fan accounts, and that there are more consistencies across European fandoms than exist across European audiences. This suggests that social media sites, and particularly Instagram, are used by fandoms across Europe in an equivalent way to extend their textual productivity and that this is still what distinguishes audiences from fans. These findings have important implications for scholars and producers alike, both to build upon the knowledge of reception and fan studies and to understand how to encourage fandom engagement on social media sites

    Folksonomy: the New Way to Serendipity

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    Folksonomy expands the collaborative process by allowing contributors to index content. It rests on three powerful properties: the absence of a prior taxonomy, multi-indexation and the absence of thesaurus. It concerns a more exploratory search than an entry in a search engine. Its original relationship-based structure (the three-way relationship between users, content and tags) means that folksonomy allows various modalities of curious explorations: a cultural exploration and a social exploration. The paper has two goals. Firstly, it tries to draw a general picture of the various folksonomy websites. Secundly, since labelling lacks any standardisation, folksonomies are often under threat of invasion by noise. This paper consequently tries to explore the different possible ways of regulating the self-generated indexation process.taxonomy; indexation; innovation and user-created content

    Using Tutorials to Increase the Office of Career Service’s Presence on Campus

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    This capstone project analyzes a specific student population, the community college student, and how career services can impact their experience while in college. It examines online career services that prepare students for their job search while also increasing the office of career service’s presence on campus. Information gathered from the Career Services Coordinator (CSC) was used to determine what specific tools and strategy will support student’s efforts and maximize the CSC’s time. Research from Reese & Miller (2006) on career assessment and the career decision self-efficacy scale, supports the tutorials created for the Community College students. The implementation of specific tutorials (resume writing, cover letter writing, and LinkedIn) that the Career Office can direct faculty, staff and students to prior to scheduling a career counseling appointment makes better use of everyone’s time. Formative assessments, brief quizzes, and rubrics allow students to self-check their deliverables prior to meeting with a Career Counselor. The CSC will use Kirkpatrick’s Model to evaluate whether the tutorials meet the learning objectives, the behavior changes proposed, and overall results to students and the Career Office

    Online Marketing and New Media Usage in the National Football League

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    As innovations in technology continue to occur at a rapid rate, marketing as once known continues to drastically change as well. This has provided organizations several new and improved marketing tools, while simultaneously presenting numerous challenges. The sport industry has adopted these innovations and uses internet marketing and new media frequently. The National Football League, the most profitable sports league in the United States, has been identified as a leading force in the use of new marketing initiatives. This research critically analyzes each of the 32 NFL organizations official websites to determine the different aspects of new media and internet marketing each team is utilizing, and to what extent. Houston, Kansas City, Denver, and Green Bay had websites that made the most extensive use of these new tools. Although there was no correlation between demographic information and the usage levels, the yielded information is integral to each organization in understanding how they compare to one another as well as the effectiveness of their current online marketing schemes

    Working the crowd for forensic research: A review of contributor motivation and recruitment strategies used in crowdsourcing and crowdfunding for scientific research

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    Crowdsourcing and crowdfunding have been successfully used in a range of scientific disciplines and present opportunities for forensic researchers to draw on the power of large numbers of people to contribute to research projects through participation or by providing an alternative source of funding. This review aimed to examine whether contributors to crowd science and crowdfunding for scientific research are motivated to participate or provide financial support by the same factors, and to examine recruitment strategies in an attempt to identify a potential crowd for forensic researchers to approach. There was found to be limited research into crowdfunding for scientific research that addressed the motivations of contributors or recruitment strategies used, and no conclusions could be made. There is a need to overcome low response rates and high attrition over the lifetime of a crowd science project or crowdfunding appeal. It is necessary to target a large number of people who are interested in the subject studied and who want to make a difference in some way and contribute to science. True crime podcast audiences are proposed as they present large numbers of listeners who are interested in forensic science, criminal investigation or law enforcement. These audiences have been targeted for successful fundraising efforts and invitations to participate in crowd activities previously. They should be considered by forensic researchers who are looking to venture into crowdsourcing or crowdfunding for research projects
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