Research Directions, Challenges and Issues in Opinion Mining

Rapid growth of Internet and availability of user reviews on the web for any product has provided a need for an effective system to analyze the web reviews. Such reviews are useful to some extent, promising both the customers and product manufacturers. For any popular product, the number of reviews can be in hundreds or even thousands. This creates difficulty for a customer to analyze them and make important decisions on whether to purchase the product or to not. Mining such product reviews or opinions is termed as opinion mining which is broadly classified into two main categories namely facts and opinions. Though there are several approaches for opinion mining, there remains a challenge to decide on the recommendation provided by the system. In this paper, we analyze the basics of opinion mining, challenges, pros & cons of past opinion mining systems and provide some directions for the future research work, focusing on the challenges and issues

Discovering conversational topics and emotions associated with Demonetization tweets in India

Social media platforms contain great wealth of information which provides us opportunities explore hidden patterns or unknown correlations, and understand people's satisfaction with what they are discussing. As one showcase, in this paper, we summarize the data set of Twitter messages related to recent demonetization of all Rs. 500 and Rs. 1000 notes in India and explore insights from Twitter's data. Our proposed system automatically extracts the popular latent topics in conversations regarding demonetization discussed in Twitter via the Latent Dirichlet Allocation (LDA) based topic model and also identifies the correlated topics across different categories. Additionally, it also discovers people's opinions expressed through their tweets related to the event under consideration via the emotion analyzer. The system also employs an intuitive and informative visualization to show the uncovered insight. Furthermore, we use an evaluation measure, Normalized Mutual Information (NMI), to select the best LDA models. The obtained LDA results show that the tool can be effectively used to extract discussion topics and summarize them for further manual analysis.Comment: 6 pages, 11 figures. arXiv admin note: substantial text overlap with arXiv:1608.02519 by other authors; text overlap with arXiv:1705.08094 by other author

Opinion mining and sentiment analysis in marketing communications: a science mapping analysis in Web of Science (1998–2018)

Opinion mining and sentiment analysis has become ubiquitous in our society, with applications in online searching, computer vision, image understanding, artificial intelligence and marketing communications (MarCom). Within this context, opinion mining and sentiment analysis in marketing communications (OMSAMC) has a strong role in the development of the field by allowing us to understand whether people are satisfied or dissatisfied with our service or product in order to subsequently analyze the strengths and weaknesses of those consumer experiences. To the best of our knowledge, there is no science mapping analysis covering the research about opinion mining and sentiment analysis in the MarCom ecosystem. In this study, we perform a science mapping analysis on the OMSAMC research, in order to provide an overview of the scientific work during the last two decades in this interdisciplinary area and to show trends that could be the basis for future developments in the field. This study was carried out using VOSviewer, CitNetExplorer and InCites based on results from Web of Science (WoS). The results of this analysis show the evolution of the field, by highlighting the most notable authors, institutions, keywords, publications, countries, categories and journals.The research was funded by Programa Operativo FEDER Andalucía 2014‐2020, grant number “La reputación de las organizaciones en una sociedad digital. Elaboración de una Plataforma Inteligente para la Localización, Identificación y Clasificación de Influenciadores en los Medios Sociales Digitales (UMA18‐ FEDERJA‐148)” and The APC was funded by the same research gran

Cross-domain sentiment classification using a sentiment sensitive thesaurus

Automatic classification of sentiment is important for numerous applications such as opinion mining, opinion summarization, contextual advertising, and market analysis. However, sentiment is expressed differently in different domains, and annotating corpora for every possible domain of interest is costly. Applying a sentiment classifier trained using labeled data for a particular domain to classify sentiment of user reviews on a different domain often results in poor performance. We propose a method to overcome this problem in cross-domain sentiment classification. First, we create a sentiment sensitive distributional thesaurus using labeled data for the source domains and unlabeled data for both source and target domains. Sentiment sensitivity is achieved in the thesaurus by incorporating document level sentiment labels in the context vectors used as the basis for measuring the distributional similarity between words. Next, we use the created thesaurus to expand feature vectors during train and test times in a binary classifier. The proposed method significantly outperforms numerous baselines and returns results that are comparable with previously proposed cross-domain sentiment classification methods. We conduct an extensive empirical analysis of the proposed method on single and multi-source domain adaptation, unsupervised and supervised domain adaptation, and numerous similarity measures for creating the sentiment sensitive thesaurus

Sentiment analysis on online social network

A large amount of data is maintained in every Social networking sites.The total data constantly gathered on these sites make it difficult for methods like use of field agents, clipping services and ad-hoc research to maintain social media data. This paper discusses the previous research on sentiment analysis