Re-mining item associations: methodology and a case study in apparel retailing

Association mining is the conventional data mining technique for analyzing market basket data and it reveals the positive and negative associations between items. While being an integral part of transaction data, pricing and time information have not been integrated into market basket analysis in earlier studies. This paper proposes a new approach to mine price, time and domain related attributes through re-mining of association mining results. The underlying factors behind positive and negative relationships can be characterized and described through this second data mining stage. The applicability of the methodology is demonstrated through the analysis of data coming from a large apparel retail chain, and its algorithmic complexity is analyzed in comparison to the existing techniques

Privacy Preserving Utility Mining: A Survey

In big data era, the collected data usually contains rich information and hidden knowledge. Utility-oriented pattern mining and analytics have shown a powerful ability to explore these ubiquitous data, which may be collected from various fields and applications, such as market basket analysis, retail, click-stream analysis, medical analysis, and bioinformatics. However, analysis of these data with sensitive private information raises privacy concerns. To achieve better trade-off between utility maximizing and privacy preserving, Privacy-Preserving Utility Mining (PPUM) has become a critical issue in recent years. In this paper, we provide a comprehensive overview of PPUM. We first present the background of utility mining, privacy-preserving data mining and PPUM, then introduce the related preliminaries and problem formulation of PPUM, as well as some key evaluation criteria for PPUM. In particular, we present and discuss the current state-of-the-art PPUM algorithms, as well as their advantages and deficiencies in detail. Finally, we highlight and discuss some technical challenges and open directions for future research on PPUM.Comment: 2018 IEEE International Conference on Big Data, 10 page