Unsupervised user behavior representation for fraud review detection with cold-start problem

© Springer Nature Switzerland AG 2019. Detecting fraud review is becoming extremely important in order to provide reliable information in cyberspace, in which, however, handling cold-start problem is a critical and urgent challenge since the case of cold-start fraud review rarely provides sufficient information for further assessing its authenticity. Existing work on detecting cold-start cases relies on the limited contents of the review posted by the user and a traditional classifier to make the decision. However, simply modeling review is not reliable since reviews can be easily manipulated. Also, it is hard to obtain high-quality labeled data for training the classifier. In this paper, we tackle cold-start problems by (1) using a user’s behavior representation rather than review contents to measure authenticity, which further (2) consider user social relations with other existing users when posting reviews. The method is completely (3) unsupervised. Comprehensive experiments on Yelp data sets demonstrate our method significantly outperforms the state-of-the-art methods

An Inferable Representation Learning for Fraud Review Detection with Cold-start Problem

© 2019 IEEE. Fraud review significantly damages the business reputation and also customers' trust to certain products. It has become a serious problem existing on the current social media. Various efforts have been put in to tackle such problems. However, in the case of cold-start where a review is posted by a new user who just pops up on the social media, common fraud detection methods may fail because most of them are heavily depended on the information about the user's historical behavior and its social relation to other users, yet such information is lacking in the cold-start case. This paper presents a novel Joint-bEhavior-and-Social-relaTion-infERable (JESTER) embedding method to leverage the user reviewing behavior and social relations for cold-start fraud review detection. JESTER embeds the deep characteristics of existing user behavior and social relations of users and items in an inferable user-item-review-rating representation space where the representation of a new user can be efficiently inferred by a closed-form solution and reflects the user's most probable behavior and social relations. Thus, a cold-start fraud review can be effectively detected accordingly. Our experiments show JESTER (i) performs significantly better in detecting fraud reviews on four real-life social media data sets, and (ii) effectively infers new user representation in the cold-start problem, compared to three state-of-the-art and two baseline competitors

Personalized question-based cybersecurity recommendation systems

En ces temps de pandémie Covid19, une énorme quantité de l’activité humaine est modifiée pour se faire à distance, notamment par des moyens électroniques. Cela rend plusieurs personnes et services vulnérables aux cyberattaques, d’où le besoin d’une éducation généralisée ou du moins accessible sur la cybersécurité. De nombreux efforts sont entrepris par les chercheurs, le gouvernement et les entreprises pour protéger et assurer la sécurité des individus contre les pirates et les cybercriminels. En raison du rôle important joué par les systèmes de recommandation dans la vie quotidienne de l'utilisateur, il est intéressant de voir comment nous pouvons combiner les systèmes de cybersécurité et de recommandation en tant que solutions alternatives pour aider les utilisateurs à comprendre les cyberattaques auxquelles ils peuvent être confrontés. Les systèmes de recommandation sont couramment utilisés par le commerce électronique, les réseaux sociaux et les plateformes de voyage, et ils sont basés sur des techniques de systèmes de recommandation traditionnels. Au vu des faits mentionnés ci-dessus, et le besoin de protéger les internautes, il devient important de fournir un système personnalisé, qui permet de partager les problèmes, d'interagir avec un système et de trouver des recommandations. Pour cela, ce travail propose « Cyberhelper », un système de recommandation de cybersécurité personnalisé basé sur des questions pour la sensibilisation à la cybersécurité. De plus, la plateforme proposée est équipée d'un algorithme hybride associé à trois différents algorithmes basés sur la connaissance, les utilisateurs et le contenu qui garantit une recommandation personnalisée optimale en fonction du modèle utilisateur et du contexte. Les résultats expérimentaux montrent que la précision obtenue en appliquant l'algorithme proposé est bien supérieure à la précision obtenue en utilisant d'autres mécanismes de système de recommandation traditionnels. Les résultats suggèrent également qu'en adoptant l'approche proposée, chaque utilisateur peut avoir une expérience utilisateur unique, ce qui peut l'aider à comprendre l'environnement de cybersécurité.With the proliferation of the virtual universe and the multitude of services provided by the World Wide Web, a major concern arises: Security and privacy have never been more in jeopardy. Nowadays, with the Covid 19 pandemic, the world faces a new reality that pushed the majority of the workforce to telecommute. This thereby creates new vulnerabilities for cyber attackers to exploit. It’s important now more than ever, to educate and offer guidance towards good cybersecurity hygiene. In this context, a major effort has been dedicated by researchers, governments, and businesses alike to protect people online against hackers and cybercriminals. With a focus on strengthening the weakest link in the cybersecurity chain which is the human being, educational and awareness-raising tools have been put to use. However, most researchers focus on the “one size fits all” solutions which do not focus on the intricacies of individuals. This work aims to overcome that by contributing a personalized question-based recommender system. Named “Cyberhelper”, this work benefits from an existing mature body of research on recommender system algorithms along with recent research on non-user-specific question-based recommenders. The reported proof of concept holds potential for future work in adapting Cyberhelper as an everyday assistant for different types of users and different contexts

An Intelligent Online Shopping Guide Based On Product Review Mining

This position paper describes an on-going work on a novel recommendation framework for assisting online shoppers in choosing the most desired products, in accordance with requirements input in natural language. Existing feature-based Shopping Guidance Systems fail when the customer lacks domain expertise. This framework enables the customer to use natural language in the query text to retrieve preferred products interactively. In addition, it is intelligent enough to allow a customer to use objective and subjective terms when querying, or even the purpose of purchase, to screen out the expected products

MapReduce based RDF assisted distributed SVM for high throughput spam filtering

This thesis was submitted for the degree of Doctor of Philosophy and was awarded by Brunel UniversityElectronic mail has become cast and embedded in our everyday lives. Billions of legitimate emails are sent on a daily basis. The widely established underlying infrastructure, its widespread availability as well as its ease of use have all acted as catalysts to such pervasive proliferation. Unfortunately, the same can be alleged about unsolicited bulk email, or rather spam. Various methods, as well as enabling architectures are available to try to mitigate spam permeation. In this respect, this dissertation compliments existing survey work in this area by contributing an extensive literature review of traditional and emerging spam filtering approaches. Techniques, approaches and architectures employed for spam filtering are appraised, critically assessing respective strengths and weaknesses. Velocity, volume and variety are key characteristics of the spam challenge. MapReduce (M/R) has become increasingly popular as an Internet scale, data intensive processing platform. In the context of machine learning based spam filter training, support vector machine (SVM) based techniques have been proven effective. SVM training is however a computationally intensive process. In this dissertation, a M/R based distributed SVM algorithm for scalable spam filter training, designated MRSMO, is presented. By distributing and processing subsets of the training data across multiple participating computing nodes, the distributed SVM reduces spam filter training time significantly. To mitigate the accuracy degradation introduced by the adopted approach, a Resource Description Framework (RDF) based feedback loop is evaluated. Experimental results demonstrate that this improves the accuracy levels of the distributed SVM beyond the original sequential counterpart. Effectively exploiting large scale, ‘Cloud’ based, heterogeneous processing capabilities for M/R in what can be considered a non-deterministic environment requires the consideration of a number of perspectives. In this work, gSched, a Hadoop M/R based, heterogeneous aware task to node matching and allocation scheme is designed. Using MRSMO as a baseline, experimental evaluation indicates that gSched improves on the performance of the out-of-the box Hadoop counterpart in a typical Cloud based infrastructure. The focal contribution to knowledge is a scalable, heterogeneous infrastructure and machine learning based spam filtering scheme, able to capitalize on collaborative accuracy improvements through RDF based, end user feedback. MapReduce based RDF Assisted Distributed SVM for High Throughput Spam Filterin