1,820,159 research outputs found

    The dynamics of television advertising with boundedly rational consumers

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    The paper adapts a static model of television advertising into a dynamic scenario. In its original form, the model consists on a profit maximization problem of a television network working in a competitive environment. The network sells commercial time to advertisers and tries to minimize the effects of viewers’ aversion to ads. Viewers are assumed heterogeneous with regard to the preferences over the types of products companies sell through ad time. Into this framework we introduce an intertemporal rule reflecting the possible preference changes of consumers (these are boundedly rational and their utility for different types of products varies over time). The introduction of the intertemporal rule originates interesting dynamic results, namely in what concerns the evolution over time of crucial variables like the total time of broadcasting that networks allocate to advertising or the amount of revenues that satisfies the profit maximization condition. As in the original model, attention will be given to the possibility, that cable television allows, of ad addressability.Television advertising; Networks’ profit maximization; Heterogeneous viewers; Ad addressability; Bounded rationality; Nonlinear dynamics

    Implementation Aspects of a Transmitted-Reference UWB Receiver

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    In this paper, we discuss the design issues of an ultra wide band (UWB) receiver targeting a single-chip CMOS implementation for low data-rate applications like ad hoc wireless sensor networks. A non-coherent transmitted reference (TR) receiver is chosen because of its small complexity compared to other architectures. After a brief recapitulation of the UWB fundamentals and a short discussion on the major differences between coherent and non-coherent receivers, we discuss issues, challenges and possible design solutions. Several simulation results obtained by means of a behavioral model are presented, together with an analysis of the trade-off between performance and complexity in an integrated circuit implementation

    The one-dimensional Lennard-Jones system: collective fluctuations and breakdown of hydrodynamics

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    The dynamical correlations of a model consisting of particles constrained on the line and interacting with a nearest--neighbour Lennard--Jones potential are computed by molecular--dynamics simulations. A drastic qualitative change of the spectral shape, from a phonon--like to a diffusive form, is observed upon reducing the particle density even ad moderate temperatures. The latter scenario is due to the spontaneus fragmentation of the crystal--like structure into an ensemble of "clusters" colliding among themselves. In both cases, the spectral linewidths do not follow the usual q^2 behaviour for small wavenumbers q, thus signalling a breakdown of linearized hydrodynamics. This anomaly is traced back by the presence of correlations due to the reduced dimensionality.Comment: To be published in European Physical Journal
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