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UNDERSTANDING THE ROLE OF CONSUMER BEHAVIOR IN FORECASTING THE IMPACT OF INDUSTRY 4.0 AND THE WAVE OF DIGITAL DISRUPTION DRIVING INNOVATION IN RETAILING

Industry 4.0 technologies and business practices are expected to radically transform the competitive landscape and society. Retail industries which make up approximately one third of global GDP will be particularly affected by these changes. This paper, guided by the literature concerning the wave of digital disruption brought about by new technology, changes in consumer demand and new forms of business competition are discussed. The drivers of innovation in marketing and the critical role of understanding the consumer value chain. A model of consumer value and the impact of digital disruption and how retail impact can be better understood is discussed. Implications for industry and macroeconomic policy makers and calls for further research based on this research are discussed

Spectrum, Volume 41, Issue 10

Highlights include: Little Red\u27s toy drive -- Midterm elections results -- Human trafficking a national and local issue -- SHU alumna on Bloomberg Live -- Student\u27s biggest nightmare -- SHU remembers Kristallnacht -- Woman\u27s volleyball playing in NEC tournament -- Men\u27s basketball season underway -- Chestnut and Meachum receive NEC honors -- Rowing wraps up fall season at Met