The Evolution of American Microtargeting: An Examination of Trends in Political Messaging

The usage of targeted messaging by political campaigns has seen a drastic evolution over the past half-century. Through advancement in campaign technology, and an increasingly large amount of personal information up for sale, campaigns have continually narrowed their scope from targeting large demographic groups to targeting each voter individually through a process called microtargeting. This presentation examines both the history of microtargeting in American politics, and the potential effects of its utilization

Spartan Daily, November 29, 2000

Volume 115, Issue 60https://scholarworks.sjsu.edu/spartandaily/9627/thumbnail.jp

Applied Research Through Partnership: the Experience of the Yorkshire and Humberside Regional Research Observatory

Paper presented at a seminar on ‘Los Observatorios Regionales de Políticas Públicas como Herramientas de Gestión de Información: Una Aproximación al Estudio del Rendimiento Autonómico, at the Centro de Estudios de Gestión, Análisis y Información, Campus de Somosaguas, La Universidad Complutense, Madrid, 23-24 November, 2000 Ten years ago, a Regional Research Observatory (ReRO) was established to provide ‘clients’ in Yorkshire and Humberside with a single point access to a region-wide data and analysis service. The Observatory’s portfolio covered activities relating to applied research and consultancy, intelligence, education and training, publications and networking. The first part of the paper explains the concept of the Observatory as it was initially conceived as a form of partnership across all the universities in the region, outlines the structure of the organization that was created, explains the arrangements for operating the Observatory as a partnership initiative, and exemplifies the outputs and achievements during the first half of the decade. In order to facilitate its regional monitoring activities, ReRO constructed a Regional Intelligence Centre (RIC), a customised geographical information system in which to store key data sets and generate a range of statistical indicators for the region as a whole or its constituent parts. The second part of the paper explains the structure of the RIC and its contents. It argues that the main advantage that derives from the construction of such a centre is the value that is added to raw information through data handling and integration, through skilled interpretation and through the provision of new information, maybe in the form of forecasts of what is likely to happen in the future, as well as analyses of what has happened in the past. The third and final part of the paper explores some of the key issues and difficulties relating to the operation of the Observatory and considers some of the reasons that have accounted for its loss of momentum in the last few years. This has occurred over a period of increased political attention to regional administration and planning in the UK, exemplified by the creation of Scottish and Welsh Assemblies and the emergence of Regional Development Agencies and Regional Assemblies across England. A retrospective evaluation demonstrates a number of lessons that have been learnt and provides a number of useful guidelines to those attempting to establish similar structures elsewhere in the developed world

‘Offline’ vs ‘online’ media: Claim-makers, content, and audiences of climate change information

This paper aims to explore both similarities and differences between offline and online climate change communication in terms of claim-makers, content, and audiences. It is based on academic peer reviewed papers directly relevant to the communication of climate change by the media, published in English language between 2010 and 2016. Interdependences between offline and online media are often cited, especially in terms of web searches of information already reported by traditional media (both print and television). In some other cases, the study of the intermedia agenda shows that the debate originated on online blogs triggers and conditions the attention of print media. This interdependence is also showed by a polarisation between ‘activists’ and ‘contrarians’ in both online and offline arenas. However, while the web offers greater space for interaction and a variety of sources, the dominance of the ‘old media’ point of view seems to undermine these attempts

A Survey of Volunteered Open Geo-Knowledge Bases in the Semantic Web

Over the past decade, rapid advances in web technologies, coupled with innovative models of spatial data collection and consumption, have generated a robust growth in geo-referenced information, resulting in spatial information overload. Increasing 'geographic intelligence' in traditional text-based information retrieval has become a prominent approach to respond to this issue and to fulfill users' spatial information needs. Numerous efforts in the Semantic Geospatial Web, Volunteered Geographic Information (VGI), and the Linking Open Data initiative have converged in a constellation of open knowledge bases, freely available online. In this article, we survey these open knowledge bases, focusing on their geospatial dimension. Particular attention is devoted to the crucial issue of the quality of geo-knowledge bases, as well as of crowdsourced data. A new knowledge base, the OpenStreetMap Semantic Network, is outlined as our contribution to this area. Research directions in information integration and Geographic Information Retrieval (GIR) are then reviewed, with a critical discussion of their current limitations and future prospects

Modelling Requirements for Content Recommendation Systems

This paper addresses the modelling of requirements for a content Recommendation System (RS) for Online Social Networks (OSNs). On OSNs, a user switches roles constantly between content generator and content receiver. The goals and softgoals are different when the user is generating a post, as opposed as replying to a post. In other words, the user is generating instances of different entities, depending on the role she has: a generator generates instances of a "post", while the receiver generates instances of a "reply". Therefore, we believe that when addressing Requirements Engineering (RE) for RS, it is necessary to distinguish these roles clearly. We aim to model an essential dynamic on OSN, namely that when a user creates (posts) content, other users can ignore that content, or themselves start generating new content in reply, or react to the initial posting. This dynamic is key to designing OSNs, because it influences how active users are, and how attractive the OSN is for existing, and to new users. We apply a well-known Goal Oriented RE (GORE) technique, namely i-star, and show that this language fails to capture this dynamic, and thus cannot be used alone to model the problem domain. Hence, in order to represent this dynamic, its relationships to other OSNs' requirements, and to capture all relevant information, we suggest using another modelling language, namely Petri Nets, on top of i-star for the modelling of the problem domain. We use Petri Nets because it is a tool that is used to simulate the dynamic and concurrent activities of a system and can be used by both practitioners and theoreticians.Comment: 28 pages, 7 figure

Spartan Daily, September 21, 2000

Volume 115, Issue 15https://scholarworks.sjsu.edu/spartandaily/9583/thumbnail.jp

Law and Policy in the Age of the Internet

Technological knowledge is of many different kinds, from experience-based know-how in the crafts to science-based knowledge in modern engineering. It is inherently oriented towards being useful in technological activities, such as manufacturing and engineering design. The purpose of this thesis is to highlight special characteristics of technological knowledge and how these affect how technology should be taught in school. It consists of an introduction, a summary in Swedish, and five papers: Paper I is about rules of thumb, which are simple instructions, used to guide actions toward a specific result, without need of advanced knowledge. One off the major advantages of rules of thumb is the ease with which they can be learnt. One of their major disadvantages is that they cannot easily be adjusted to new situations or conditions. Paper II describes how Gilbert Ryle's distinction between knowing how and knowing that is applicable in the technological domain. Knowing how and knowing that are commonly used together, but there are important differences between them which motivate why they should be regarded as different types: they are learnt in different ways, justified in different ways, and knowing that is susceptible to Gettier type problems which technological knowing how is not. Paper III is based on a survey about how Swedish technology teachers understand the concept of technological knowledge. Their opinions show an extensive variation, and they have no common terminology for describing the knowledge. Paper IV deals with non-scientific models that are commonly used by engineers, based on for example folk theories or obsolete science. These should be included in technology education if it is to resemble real technology. Different, and partly contradictory, epistemological frameworks must be used in different school subjects. This leads to major pedagogical challenges, but also to opportunities to clarify the differences between technology and the natural sciences and between models and reality. Paper V is about explanation, prediction, and the use of models in technology education. Explanations and models in technology differ from those in the natural sciences in that they have to include users' actions and intentions.QC 20140512</p