111 research outputs found

    Bounded rationality and spatio-temporal pedestrian shopping behavior

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    - Case of next-generation transportation market -

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    ν•™μœ„λ…Όλ¬Έ (박사) -- μ„œμšΈλŒ€ν•™κ΅ λŒ€ν•™μ› : κ³΅κ³ΌλŒ€ν•™ ν˜‘λ™κ³Όμ • κΈ°μˆ κ²½μ˜Β·κ²½μ œΒ·μ •μ±…μ „κ³΅, 2020. 8. μ΄μ’…μˆ˜.The present dissertation aims to provide insights into the application of different artificial neural network models in the analysis of consumer choice regarding next-generation transportation services (NGT). It categorizes consumers decisions regarding the adoption of new services according to Deweys buyer decision process and then analyzes these decisions using a variety of different methods. In particular, various artificial neural network (ANN) models are applied to predict consumers intentions. Also, the dissertation proposes an attention-based ANN model that identifies the key features that affect consumers choices. Consumers preferences for different types of NGT services are analyzed using a hierarchical Bayesian model. The analyzed consumer preferences are utilized to forecast demand for NGT services, evaluate government policies within the transportation market, and provide evidence regarding the social conflicts among traditional and new transportation services. The dissertation uses the Multiple Discrete-Continuous Extreme Value (MDCEV) model to analyze consumers decisions regarding the use of different transportation modes. It also utilizes this MDCEV model analysis to estimate the effect of NGT services on consumers travel mode selection behavior and the environmental effects of the transportation sector. Finally, the findings of the dissertations analyses are combined to generate marketing and policy insights that will promote NGT services in Korea.λ³Έ μ—°κ΅¬λŠ” κΈ°κ³„ν•™μŠ΅ 기반의 인곡지λŠ₯망과 기쑴의 톡계적 λ§ˆμΌ€νŒ… 선택λͺ¨ν˜•μ„ ν†΅ν•©μ μœΌλ‘œ ν™œμš©ν•˜μ—¬ μ œν’ˆ 및 μ„œλΉ„μŠ€ 수용 이둠으둜 μ •μ˜λœ μ†ŒλΉ„μžλ“€μ˜ μ œν’ˆ 수용 ν–‰μœ„λ₯Ό λΆ„μ„ν•˜μ˜€λ‹€. 기쑴의 μ œν’ˆ 수용 이둠듀은 μ†ŒλΉ„μžλ“€μ˜ 선택에 λΌμΉ˜λŠ” 영ν–₯을 λ‹¨κ³„λ³„λ‘œ μ •μ˜ν•˜μ˜€μ§€λ§Œ, λŒ€λΆ€λΆ„μ˜ 이둠은 μ œν’ˆ νŠΉμ„±μ΄ μ†ŒλΉ„μž 선택에 λ―ΈμΉ˜λŠ” 영ν–₯을 λΆ„μ„ν•˜κΈ° λ³΄λ‹€λŠ” μ†ŒλΉ„μžλ“€μ˜ 의ν–₯, μ œν’ˆμ˜ λŒ€ν•œ 의견, 지각 μˆ˜μ€€κ³Ό μ†ŒλΉ„μž μ„ νƒμ˜ 관계 뢄석에 μ§‘μ€‘ν•˜μ˜€λ‹€. λ”°λΌμ„œ λ³Έ μ—°κ΅¬λŠ” μ†ŒλΉ„μžμ˜ μ œν’ˆ 수용 의ν–₯, λŒ€μ•ˆ 평가 그리고 μ œν’ˆ 및 μ‚¬μš©λŸ‰ 선택을 ν¬ν•¨ν•˜μ—¬ λ”μš± 포괄적인 μΈ‘λ©΄μ—μ„œ μ†ŒλΉ„μž μ œν’ˆ 수용 ν–‰μœ„λ₯Ό λΆ„μ„ν•˜μ˜€λ‹€. λ³Έ μ—°κ΅¬μ—μ„œλŠ” μ†ŒλΉ„μžμ˜ μ œν’ˆ 수용 κ΄€λ ¨ 선택을 총 μ„Έ λ‹¨κ³„λ‘œ λΆ„λ₯˜ν•˜μ˜€λ‹€. 첫 λ²ˆμ§ΈλŠ” μ†ŒλΉ„μžμ˜ μ œν’ˆ μ‚¬μš© 의ν–₯을 κ²°μ •ν•˜λŠ” 단계, 두 λ²ˆμ§ΈλŠ” μ œν’ˆλ“€μ˜ λŒ€μ•ˆμ„ ν‰κ°€ν•˜λŠ” 단계, μ„Έ λ²ˆμ§ΈλŠ” μ œν’ˆμ˜ μ‚¬μš©λŸ‰μ„ μ„ νƒν•˜λŠ” λ‹¨κ³„λ‘œ, 각 단계λ₯Ό λΆ„μ„ν•˜κΈ° μœ„ν•΄μ„œ λ³Έ μ—°κ΅¬λŠ” 인곡지λŠ₯망과 톡계적 λ§ˆμΌ€νŒ… 선택λͺ¨ν˜•μ„ ν™œμš©ν•˜μ˜€λ‹€. 인곡지λŠ₯망은 예츑과 λΆ„λ₯˜ν•˜λŠ” μž‘μ—…μ—μ„œ μ›”λ“±ν•œ μ„±λŠ₯을 가진 λͺ¨ν˜•μœΌλ‘œ μ†ŒλΉ„μžλ“€μ˜ μ œν’ˆ 수용 의ν–₯을 μ˜ˆμΈ‘ν•˜κ³ , 의ν–₯ 선택에 영ν–₯을 μ£ΌλŠ” μ£Όμš” λ³€μˆ˜λ“€μ„ μ‹λ³„ν•˜λŠ” 데 ν™œμš©λ˜μ—ˆλ‹€. λ³Έ μ—°κ΅¬μ—μ„œ μ œμ•ˆν•œ μ£Όμš” λ³€μˆ˜ 식별을 μœ„ν•œ 인곡지λŠ₯망은 기쑴의 λ³€μˆ˜ 선택 기법 보닀 λͺ¨ν˜• μΆ”μ • 적합도 μΈ‘λ©΄μ—μ„œ 높은 μ„±λŠ₯을 λ³΄μ˜€λ‹€. λ³Έ λͺ¨ν˜•μ€ ν–₯ν›„ 빅데이터와 같이 λ§Žμ€ μ–‘μ˜ μ†ŒλΉ„μž κ΄€λ ¨ 데이터λ₯Ό μ²˜λ¦¬ν•˜λŠ”λ° ν™œμš©λ  κ°€λŠ₯성이 클 뿐만 μ•„λ‹ˆλΌ, 기쑴의 μ„€λ¬Έ 섀계 기법을 κ°œμ„ ν•˜λŠ”λ° μš©μ΄ν•œ λ°©λ²•λ‘ μœΌλ‘œ νŒλ‹¨λœλ‹€. μ†ŒλΉ„μž μ„ ν˜Έλ₯Ό 기반으둜 ν•œ λŒ€μ•ˆ 평가 및 μ‚¬μš©λŸ‰μ„ λΆ„μ„ν•˜κΈ° μœ„ν•΄μ„œ 톡계적 선택 λͺ¨ν˜• 쀑 계측적 λ² μ΄μ§€μ•ˆ λͺ¨ν˜•κ³Ό ν˜Όν•© MDCEV λͺ¨ν˜•μ„ ν™œμš©ν•˜μ˜€λ‹€. 계측적 λ² μ΄μ§€μ•ˆ λͺ¨ν˜•μ€κ°œλ³„적인 μ†ŒλΉ„μž μ„ ν˜Έλ₯Ό μΆ”μ •ν•  수 μžˆλŠ” μž₯점이 있고, ν˜Όν•© MDCEV λͺ¨ν˜•μ˜ 경우 μ†ŒλΉ„μžλ“€μ˜ μ„ ν˜Έλ₯Ό κΈ°λ°˜ν•˜μ—¬ μ„ νƒλœ λŒ€μ•ˆλ“€λ‘œ λ‹€μ–‘ν•œ 포트폴리였λ₯Ό ꡬ성할 수 있고, 각 λŒ€μ•ˆμ— λŒ€ν•œ μ‚¬μš©λŸ‰μ„ 뢄석할 수 μžˆλ‹€. μ œμ•ˆλœ λͺ¨ν˜•λ“€μ˜ 싀증 연ꡬλ₯Ό μœ„ν•΄ μ°¨μ„ΈλŒ€ μžλ™μ°¨ μˆ˜μ†‘ μ„œλΉ„μŠ€μ— λŒ€ν•œ μ†ŒλΉ„μžλ“€μ˜ μ‚¬μš© 의ν–₯, μ„œλΉ„μŠ€ λŒ€μ•ˆμ— λŒ€ν•œ μ„ ν˜Έ, μˆ˜μ†‘ μ„œλΉ„μŠ€λ³„ μ‚¬μš©λŸ‰μ„ λΆ„μ„ν•˜μ˜€λ‹€. 싀증 μ—°κ΅¬μ—μ„œλŠ” μ°¨μ„ΈλŒ€ μžλ™μ°¨ μˆ˜μ†‘ μ„œλΉ„μŠ€λ₯Ό μˆ˜μš©ν•˜κΈ°κΉŒμ§€ μ†ŒλΉ„μžλ“€μ΄ κ²½ν—˜ν•˜λŠ” 단계별 선택 상황을 λ°˜μ˜ν•˜μ˜€μœΌλ©°, 각 λ‹¨κ³„μ—μ„œ λ„μΆœλœ κ²°κ³Όλ₯Ό 톡해 ν–₯ν›„ μ°¨μ„ΈλŒ€ μžλ™μ°¨ μˆ˜μ†‘ μ„œλΉ„μŠ€μ˜ μ„±μž₯ κ°€λŠ₯μ„±κ³Ό μ†ŒλΉ„μžλ“€μ˜ 이동 ν–‰μœ„ 변화에 λŒ€ν•΄ μ˜ˆμΈ‘ν•˜μ˜€λ‹€. λ³Έ 연ꡬλ₯Ό 톡해 인곡지λŠ₯망이 μ†ŒλΉ„μž κ΄€λ ¨ μ—°κ΅¬μ—μ„œ μœ μš©ν•˜κ²Œ ν™œμš©λ  수 μžˆμŒμ„ λ³΄μ˜€μœΌλ©°, 인곡지λŠ₯망과 톡계적 λ§ˆμΌ€νŒ… 선택λͺ¨ν˜•μ΄ 결합될 경우 μ†ŒλΉ„μžλ“€μ˜ μ œν’ˆ 선택 ν–‰μœ„λΏλ§Œ μ•„λ‹ˆλΌ, μ œν’ˆ 선택 μ˜μ‚¬κ²°μ • κ³Όμ • μ „λ°˜μ— 걸쳐 μ†ŒλΉ„μž μ„ ν˜Έλ₯Ό ν¬κ΄„μ μœΌλ‘œ 뢄석할 수 μžˆμŒμ„ ν™•μΈν•˜μ˜€λ‹€.Chapter 1. Introduction 1 1.1 Research Background 1 1.2 Research Objective 7 1.3 Research Outline 12 Chapter 2. Literature Review 14 2.1 Product and Technology Diffusion Theory 14 2.1.1. Extension of Adoption Models 19 2.2 Artificial Neural Network 22 2.2.1 General Component of the Artificial Neural Network 22 2.2.2 Activation Functions of Artificial Neural Network 26 2.3 Modeling Consumer Choice: Discrete Choice Model 32 2.3.1 Multinomial Logit Model 32 2.3.2 Mixed Logit Model 34 2.3.3 Latent Class Model 37 2.4 Modeling Consumer Heuristics in Discrete Choice Model 39 2.4.1 Consumer Decision Rule in Discrete Choice Model: Compensatory and Non-Compensatory Models 39 2.4.2 Choice Set Formation Behaviors: Semi-Compensatory Models 42 2.4.3 Modeling Consumer Usage: MDCEV Model 50 2.5 Difference between Artificial Neural Network and Choice Modeling 53 2.6 Limitations of Previous Studies and Research Motivation 58 Chapter 3. Methodology 63 3.1 Artificial Neural Network Models for Prediction 63 3.1.1 Multiple Perceptron Model 63 3.1.2 Convolutional Neural Network 69 3.1.3 Bayesian Neural Network 72 3.2 Feature Identification Model through Attention 77 3.3 Hierarchical Bayesian Model 83 3.4 Multiple Discrete-Continuous Extreme Value Model 86 Chapter 4. Empirical Analysis: Consumer Preference and Selection of Transportation Mode 98 4.1 Empirical Analysis Framework 98 4.2 Data 101 4.2.1 Overview of the Survey 101 4.3 Empirical Study I: Consumer Intention to New Type of Transportation 110 4.3.1 Research Motivation and Goal 110 4.3.2 Data and Model Setup 114 4.3.3 Result and Discussion 123 4.4 Empirical Study II: Consumer Choice and Preference for New Types of Transportation 142 4.4.1 Research Motivation and Goal 142 4.4.2 Data and Model Setup 144 4.4.3 Result and Discussion 149 4.5 Empirical Study III: Impact of New Transportation Mode on Consumers Travel Behavior 163 4.5.1 Research Motivation and Goal 163 4.5.2 Data and Model Setup 164 4.5.3 Result and Discussion 166 Chapter 5. Discussion 182 Bibliography 187 Appendix: Survey used in the analysis 209 Abstract (Korean) 241Docto

    Reasoning Studies. From Single Norms to Individual Differences.

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    In review. Submitted for habilitation in psychology

    Recognizing complex faces and gaits via novel probabilistic models

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    In the field of computer vision, developing automated systems to recognize people under unconstrained scenarios is a partially solved problem. In unconstrained sce- narios a number of common variations and complexities such as occlusion, illumi- nation, cluttered background and so on impose vast uncertainty to the recognition process. Among the various biometrics that have been emerging recently, this dissertation focus on two of them namely face and gait recognition. Firstly we address the problem of recognizing faces with major occlusions amidst other variations such as pose, scale, expression and illumination using a novel PRObabilistic Component based Interpretation Model (PROCIM) inspired by key psychophysical principles that are closely related to reasoning under uncertainty. The model basically employs Bayesian Networks to establish, learn, interpret and exploit intrinsic similarity mappings from the face domain. Then, by incorporating e cient inference strategies, robust decisions are made for successfully recognizing faces under uncertainty. PROCIM reports improved recognition rates over recent approaches. Secondly we address the newly upcoming gait recognition problem and show that PROCIM can be easily adapted to the gait domain as well. We scienti cally de ne and formulate sub-gaits and propose a novel modular training scheme to e ciently learn subtle sub-gait characteristics from the gait domain. Our results show that the proposed model is robust to several uncertainties and yields sig- ni cant recognition performance. Apart from PROCIM, nally we show how a simple component based gait reasoning can be coherently modeled using the re- cently prominent Markov Logic Networks (MLNs) by intuitively fusing imaging, logic and graphs. We have discovered that face and gait domains exhibit interesting similarity map- pings between object entities and their components. We have proposed intuitive probabilistic methods to model these mappings to perform recognition under vari- ous uncertainty elements. Extensive experimental validations justi es the robust- ness of the proposed methods over the state-of-the-art techniques.

    Cancellation, negation, and rejection

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    In this paper, new evidence is presented for the assumption that the reason-relation reading of indicative conditionals ('if A, then C') reflects a conventional implicature. In four experiments, it is investigated whether relevance effects found for the probability assessment of indicative conditionals (Skovgaard-Olsen, Singmann, and Klauer, 2016a) can be classified as being produced by a) a conversational implicature, b) a (probabilistic) presupposition failure, or c) a conventional implicature. After considering several alternative hypotheses and the accumulating evidence from other studies as well, we conclude that the evidence is most consistent with the Relevance Effect being the outcome of a conventional implicature. This finding indicates that the reason-relation reading is part of the semantic content of indicative conditionals, albeit not part of their primary truth-conditional content
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