Privacy Tradeoffs in Predictive Analytics

Online services routinely mine user data to predict user preferences, make recommendations, and place targeted ads. Recent research has demonstrated that several private user attributes (such as political affiliation, sexual orientation, and gender) can be inferred from such data. Can a privacy-conscious user benefit from personalization while simultaneously protecting her private attributes? We study this question in the context of a rating prediction service based on matrix factorization. We construct a protocol of interactions between the service and users that has remarkable optimality properties: it is privacy-preserving, in that no inference algorithm can succeed in inferring a user's private attribute with a probability better than random guessing; it has maximal accuracy, in that no other privacy-preserving protocol improves rating prediction; and, finally, it involves a minimal disclosure, as the prediction accuracy strictly decreases when the service reveals less information. We extensively evaluate our protocol using several rating datasets, demonstrating that it successfully blocks the inference of gender, age and political affiliation, while incurring less than 5% decrease in the accuracy of rating prediction.Comment: Extended version of the paper appearing in SIGMETRICS 201

Finding Influential Users in Social Media Using Association Rule Learning

Influential users play an important role in online social networks since users tend to have an impact on one other. Therefore, the proposed work analyzes users and their behavior in order to identify influential users and predict user participation. Normally, the success of a social media site is dependent on the activity level of the participating users. For both online social networking sites and individual users, it is of interest to find out if a topic will be interesting or not. In this article, we propose association learning to detect relationships between users. In order to verify the findings, several experiments were executed based on social network analysis, in which the most influential users identified from association rule learning were compared to the results from Degree Centrality and Page Rank Centrality. The results clearly indicate that it is possible to identify the most influential users using association rule learning. In addition, the results also indicate a lower execution time compared to state-of-the-art methods

A Simultaneous Extraction of Context and Community from pervasive signals using nested Dirichlet process

Understanding user contexts and group structures plays a central role in pervasive computing. These contexts and community structures are complex to mine from data collected in the wild due to the unprecedented growth of data, noise, uncertainties and complexities. Typical existing approaches would first extract the latent patterns to explain human dynamics or behaviors and then use them as a way to consistently formulate numerical representations for community detection, often via a clustering method. While being able to capture high-order and complex representations, these two steps are performed separately. More importantly, they face a fundamental difficulty in determining the correct number of latent patterns and communities. This paper presents an approach that seamlessly addresses these challenges to simultaneously discover latent patterns and communities in a unified Bayesian nonparametric framework. Our Simultaneous Extraction of Context and Community (SECC) model roots in the nested Dirichlet process theory which allows a nested structure to be built to summarize data at multiple levels. We demonstrate our framework on five datasets where the advantages of the proposed approach are validated

An efficient approach to generating location-sensitive recommendations in ad-hoc social network environments

Social recommendation has been popular and successful in various urban sustainable applications such as online sharing, products recommendation and shopping services. These applications allow users to form several implicit social networks through their daily social interactions. The users in such social networks can rate some interesting items and give comments. The majority of the existing studies have investigated the rating prediction and recommendation of items based on user-item bipartite graph and user-user social graph, so called social recommendation. However, the spatial factor was not considered in their recommendation mechanisms. With the rapid development of the service of location-based social networks, the spatial information gradually affects the quality and correlation of rating and recommendation of items. This paper proposes spatial social union (SSU), an approach of similarity measurement between two users that integrates the interconnection among users, items and locations. The SSU-aware location-sensitive recommendation algorithm is then devised. We evaluate and compare the proposed approach with the existing rating prediction and item recommendation algorithms subject to a real-life data set. Experimental results show that the proposed SSU-aware recommendation algorithm is more effective in recommending items with the better consideration of user's preference and location.This work was supported by the National Natural Science Foundation of China under Grant 61372187. G. Min’s work was partly supported by the EU FP7 CLIMBER project under Grant Agreement No. PIRSES-GA-2012-318939. L. T. Yang is the corresponding author