4,174 research outputs found

    Personality in Computational Advertising: A Benchmark

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    In the last decade, new ways of shopping online have increased the possibility of buying products and services more easily and faster than ever. In this new context, personality is a key determinant in the decision making of the consumer when shopping. A person’s buying choices are influenced by psychological factors like impulsiveness; indeed some consumers may be more susceptible to making impulse purchases than others. Since affective metadata are more closely related to the user’s experience than generic parameters, accurate predictions reveal important aspects of user’s attitudes, social life, including attitude of others and social identity. This work proposes a highly innovative research that uses a personality perspective to determine the unique associations among the consumer’s buying tendency and advert recommendations. In fact, the lack of a publicly available benchmark for computational advertising do not allow both the exploration of this intriguing research direction and the evaluation of recent algorithms. We present the ADS Dataset, a publicly available benchmark consisting of 300 real advertisements (i.e., Rich Media Ads, Image Ads, Text Ads) rated by 120 unacquainted individuals, enriched with Big-Five users’ personality factors and 1,200 personal users’ pictures

    A user-dependent approach to the perception of high-level semantics of music

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    Recommender Thermometer for Measuring the Preparedness for Flood Resilience Management

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    A range of various thermometers and similar scales are employed in different human and resilience management activities: Distress Thermometer, Panic Thermometer, Fear Thermometer, fire danger rating, hurricane scales, earthquake scales (Richter Magnitude Scale, Mercalli Scale), Anxiety Thermometer, Help Thermometer, Problem Thermometer, Emotion Thermometer, Depression Thermometer, the Torino scale (assessing asteroid/comet impact prediction), Excessive Heat Watch, etc. Extensive financing of the preparedness for flood resilience management with overheated full-scale resilience management might be compared to someone ill running a fever of 41°C. As the financial crisis hits and resilience management financing cools down it reminds a sick person whose body temperature is too low. The degree indicated by the Recommender Thermometer for Measuring the Preparedness for Flood Resilience Management with a scale between Tmin=34,0° and Tmax=42,0° shows either cool or overheated preparedness for flood resilience management. The formalized presentation of this research shows how changes in the micro, meso and macro environment of resilience management and the extent to which the goals pursued by various interested parties are met cause corresponding changes in the “temperature” of the preparedness for resilience management. Global innovative aspects of the Recommender Thermometer developed by the authors of this paper are, primarily, its capacity to measure the “temperature” of the preparedness for flood resilience management automatically, to compile multiple alternative recommendations (preparedness for floods, including preparing your home for floods, taking precautions against a threat of floods, retrofitting for flood-prone areas, checking your house insurance; preparedness for bushfires, preparedness for cyclones, preparedness for severe storms, preparedness for heat waves, etc.) customised for a specific user, to perform multiple criteria analysis of the recommendations, and to select the ten most rational ones for that user. Across the world, no other system offers these functions yet. The Recommender Thermometer was developed and fine-tuned in the course of the Android (Academic Network for Disaster Resilience to Optimise educational Development) project

    Using fuzzy logic to handle the semantic descriptions of music in a content-based retrieval system

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    This paper explores the potential use of fuzzy logic for semantic music recommendation. We show that a set of affective/emotive, structural and kinaesthetic descriptors can be used to formulate a query which allows the retrieval of intended music. A semantic music recommendation system was built, based on an elaborate study of potential users and an analysis of the semantic descriptors that best characterize the user’s understanding of music. Significant relationships between expressive and structural semantic descriptions of music were found. Fuzzy logic was then applied to handle the quality ratings associated with the semantic descriptions. A working semantic music recommendation system was tested and evaluated. Real-world testing revealed high user satisfaction

    Layered evaluation of interactive adaptive systems : framework and formative methods

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    Psychological elements explaining the consumer's adoption and use of a website recommendation system: A theoretical framework proposal

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    The purpose of this paper is to understand, with an emphasis on the psychological perspective of the research problem, the consumer's adoption and use of a certain web site recommendation system as well as the main psychological outcomes involved. The approach takes the form of theoretical modelling. Findings: A conceptual model is proposed and discussed. A total of 20 research propositions are theoretically analyzed and justified. Research limitations/implications: The theoretical discussion developed here is not empirically validated. This represents an opportunity for future research. Practical implications: The ideas extracted from the discussion of the conceptual model should be a help for recommendation systems designers and web site managers, so that they may be more aware, when working with such systems, of the psychological process consumers undergo when interacting with them. In this regard, numerous practical reflections and suggestions are presented
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