The Impact of Television Debates in Persuasion

The media have a significant impact on the process of changing attitudes (Persuasion). This research measures the impact of political television debates on the audience of Kosovo. The first phase includes the identification and monitoring of the most-watched political debates on the most influential televisions in Kosovo such as: RTK1, KTV, RTV21 and Klan Kosova. The second phase involves the survey of 100 respondents of different ages and places, thus ensuring diversity in age and residence. Data collection and analysis is done through the Statistical Package for Social Sciences (SPSS). The outcomes did not support the first hypothesis that \u27TV debates will affect persuasion for all ages and both genders\u27, while in measuring two other hypotheses the results are significant, so we can conclude that\u27 Moderators and guests are not credible, therefore, television debates do not affect persuasion \u27and\u27 Television debates affect the change of impression but not persuasion

Regulatory Fit, Processing Fluency, and Narrative Persuasion

For millennia, people have used narratives to inform and persuade. However, little social psychological research addresses how and when narrative persuasion occurs, perhaps because narratives are complex stimuli that are difficult to vary without significantly changing the plot or characters. Existing research suggests that regulatory fit and/or processing fluency can be varied easily and in ways completely exterior to narrative content but that nonetheless affect how much narratives engage, transport, and persuade. We review research on narrative transportation and persuasion and then discuss regulatory fit and its relationship to processing fluency. Afterward, we discuss how regulatory fit and processing fluency may affect psychological engagement, transportation, and persuasion via narratives

Proposed model of persuasive visual design for web design

This paper presents the foundation for systematically investigating the possibility of influencing users' motivation with visual persuasion which the constructs are divided into two factors; hygiene and motivation. Visual persuasion is identified as the design triggers that affect users’ first impression, which are seen as the conceptualization of motivation. While past research studied the effect of web design toward users’ motivation; not many are looking into the persuasive value of the design. It is foreseen that the power of visual persuasion would produce a more persuasive website and consequently give impact on the users' first impression, and thus motivate them to stay at a site long enough to influence specific behavioral intentions. The proposed model aims to discover the potential of visual persuasion in influencing web users’ motivation. This paper offers new insights into the role of visual persuasion in a web design with respect to the relationships between the dimensions of motivation and behavioral intention

INTERVENING IN COLLECTIVITIES USING PERSUASIVE ARGUMENTATION

Prior research claims that argumentative persuasion, or meaning-making, can be used to successfully intervene in organizational settings. However, it is not clear how persuasive narratives affect individuals and how meaning-making is operationalized. The present study uses linguistics and ethology research to explain how meaning is created and structured. These are alternative disciplines to the rhetoric, narrative and storytelling currently utilized in management. We explain how to reach human sensibility and how, therefore, to transform the original enquiry on focus on superficial argumentative persuasion to a focus on immanent structures of persuasion that are related to axiological choices. This shifted focus allows for the creation of potent narratives which are able to intervene in collectivities

Proposed model of persuasive visual design for web design

This paper presents the foundation for systematically investigating the possibility of influencing users' motivation with visual persuasion which the constructs are divided into two factors; hygiene and motivation. Visual persuasion is identified as the design triggers that affect users’ first impression, which are seen as the conceptualization of motivation. While past research studied the effect of web design toward users’ motivation; not many are looking into the persuasive value of the design. It is foreseen that the power of visual persuasion would produce a more persuasive website and consequently give impact on the users' first impression, and thus motivate them to stay at a site long enough to influence specific behavioral intentions. The proposed model aims to discover the potential of visual persuasion in influencing web users’ motivation. This paper offers new insights into the role of visual persuasion in a web design with respect to the relationships between the dimensions of motivation and behavioral intention

Norms, strategies and political change: explaining the establishment of the convention on the future of Europe

Norms affect political outcomes by shaping the strategies that political actors use to advance their interests. Norms do so by shaping the terms of the debates that underpin political decision making. Unlike existing literature that highlights the importance of persuasion, this article demonstrates that through the mechanism of rhetorical action, norms induce self-interested political actors to adapt their strategy and accept political change that they would normally oppose. The case of the advent of the Convention on the Future of Europe examined here shows that by considering the impact of norms on the behaviour of the opponents of change, ideational analyses can incorporate agency in the explanation of political change

Are Technological Terms Seductive? The Effect of Technological Terms on Persuasion

Most claims in marketing communication take the form of causal claims stating that using a certain product (the cause, e.g., "Fresh Air, the electronic device") produces a certain benefit (the effect, e.g., "purifies the air at home"). Marketers acknowledge (and studies show) that providing an explanation on the mechanism by which the product produces the effect fosters persuasion. Yet, instead of providing the specific mechanism (e.g. "it purifies the air at home by reducing dust parcels in the air"), they often use general technological terms. Thus, instead of explaining, "Fresh-Air purifies the air at home by reducing dust particles in the air," they "explain" that the product purifies the air by "applying a new algorithm." We call explanations that use general technological terms pseudo explanations, because they follow the same structure, but they lack the crucial element that enables persuasion—they are not content specific.Although using pseudo explanations is a common practice in marketing, no studies have examined if they affect persuasion. In two studies, we exposed participants to causal claims for various products in several formats, and asked them to indicate the probability that they would purchase the product if they needed it. Generally, results show persuasion was the same for pseudo explanations as for the claim alone, when both were less persuasive than mechanistic explanations.Consumers are sensitive to the fact that pseudo explanations do not really explain the mechanism. Thus, whereas pseudo explanations do not affect persuasion, mechanistic explanations do

Power and persuasion: processes by which perceived power can influence evaluative judgments

This paper is not the copy of record and may not exactly replicate the authoritative document published in the APA journal. Please do not copy or cite without author's permission. The final article is available, upon publication, at: http://doi.org/10.1037/gpr0000119The present review focuses on how power—as a perception regarding the self, the source of the message, or the message itself—affects persuasion. Contemporary findings suggest that perceived power can increase or decrease persuasion depending on the circumstances and thus might result in both short-term and long-term consequences for behavior. Given that perceptions of power can produce different, and even opposite, effects on persuasion, it might seem that any relationship is possible and thus prediction is elusive or impossible. In contrast, the present review provides a unified perspective to understand and organize the psychological literature on the relationship between perceived power and persuasion. To accomplish this objective, present review identifies distinct mechanisms by which perceptions of power can influence persuasion and discusses when these mechanisms are likely to operate. In doing so, this article provides a structured approach for studying power and persuasion via antecedents, consequences, underlying psychological processes, and moderators. Finally, the article also discusses how power can affect evaluative judgments more broadl