Community Preparatory School: Alumni Relations Plan

When trying to get people to understand your message, you can use the Uses and Gratifications theory which talks about how people tend to pay attention when they are entertained, informed, their opinions get reinforced and they have a sense of belonging. Our message will get people to pay attention because the Alumni already have a sense of belonging to CPS, and it informs and reinforces their opinions about caring for their Alma mater. We will get Alumni to believe this message by holding events and other activities in which they can be a part of

Media Literacy Education in the Age of Machine Learning

The media environment has radically changed over the past few decades. Transition and transformation of media platforms has enabled algorithms and automation to take over media processes such as production, content generation, curation, delivery, recommendation, and filtering of information. It has also enabled tracking of users’ actions, data mining, profiling, and the use of computational and machine learning techniques for purposes like behavior engineering, targeted advertisement, spread of mis- and disinformation, swaying political moods, and many others. In the field of media literacy education, the need to understand algorithm-driven media requires educators to re-think the connections between media literacy education and computing education. This article provides an overview of some computational mechanisms of new media, and it provides new perspectives for media literacy education. The article suggests ways of intertwining media literacy education with computing education in order to improve students’ readiness to cope with modern media and to become critical and skilled actors to navigate in the new media landscape

Exploring Algorithmic Literacy for College Students: An Educator’s Roadmap

Research shows that college students are largely unaware of the impact of algorithms on their everyday lives. Also, most university students are not being taught about algorithms as part of the regular curriculum. This exploratory, qualitative study aimed to explore subject-matter experts’ insights and perceptions of the knowledge components, coping behaviors, and pedagogical considerations to aid faculty in teaching algorithmic literacy to college students. Eleven individual, semi-structured interviews and one focus group were conducted with scholars and teachers of critical algorithm studies and related fields. Findings suggested three sets of knowledge components that would contribute to students’ algorithmic literacy: general characteristics and distinguishing traits of algorithms, key domains in everyday life using algorithms (including the potential benefits and risks), and ethical considerations for the use and application of algorithms. Findings also suggested five behaviors that students could use to help them better cope with algorithmic systems and nine teaching strategies to help improve students’ algorithmic literacy. Suggestions also surfaced for alternative forms of assessment, potential placement in the curriculum, and how to distinguish between basic algorithmic awareness compared to algorithmic literacy. Recommendations for expanding on the current Association of College and Research Libraries’ Framework for Information Literacy for Higher Education (2016) to more explicitly include algorithmic literacy were presented

ChatGPT and Persuasive Technologies for the Management and Delivery of Personalized Recommendations in Hotel Hospitality

Recommender systems have become indispensable tools in the hotel hospitality industry, enabling personalized and tailored experiences for guests. Recent advancements in large language models (LLMs), such as ChatGPT, and persuasive technologies, have opened new avenues for enhancing the effectiveness of those systems. This paper explores the potential of integrating ChatGPT and persuasive technologies for automating and improving hotel hospitality recommender systems. First, we delve into the capabilities of ChatGPT, which can understand and generate human-like text, enabling more accurate and context-aware recommendations. We discuss the integration of ChatGPT into recommender systems, highlighting the ability to analyze user preferences, extract valuable insights from online reviews, and generate personalized recommendations based on guest profiles. Second, we investigate the role of persuasive technology in influencing user behavior and enhancing the persuasive impact of hotel recommendations. By incorporating persuasive techniques, such as social proof, scarcity and personalization, recommender systems can effectively influence user decision-making and encourage desired actions, such as booking a specific hotel or upgrading their room. To investigate the efficacy of ChatGPT and persuasive technologies, we present a pilot experi-ment with a case study involving a hotel recommender system. We aim to study the impact of integrating ChatGPT and persua-sive techniques on user engagement, satisfaction, and conversion rates. The preliminary results demonstrate the potential of these technologies in enhancing the overall guest experience and business performance. Overall, this paper contributes to the field of hotel hospitality by exploring the synergistic relationship between LLMs and persuasive technology in recommender systems, ultimately influencing guest satisfaction and hotel revenue.Comment: 17 pages, 12 figure