93,731 research outputs found
Pathways to Fragmentation:User Flows and Web Distribution Infrastructures
This study analyzes how web audiences flow across online digital features. We
construct a directed network of user flows based on sequential user
clickstreams for all popular websites (n=1761), using traffic data obtained
from a panel of a million web users in the United States. We analyze these data
to identify constellations of websites that are frequently browsed together in
temporal sequences, both by similar user groups in different browsing sessions
as well as by disparate users. Our analyses thus render visible previously
hidden online collectives and generate insight into the varied roles that
curatorial infrastructures may play in shaping audience fragmentation on the
web
Characterizing web pornography consumption from passive measurements
Web pornography represents a large fraction of the Internet traffic, with
thousands of websites and millions of users. Studying web pornography
consumption allows understanding human behaviors and it is crucial for medical
and psychological research. However, given the lack of public data, these works
typically build on surveys, limited by different factors, e.g. unreliable
answers that volunteers may (involuntarily) provide.
In this work, we collect anonymized accesses to pornography websites using
HTTP-level passive traces. Our dataset includes about broadband
subscribers over a period of 3 years. We use it to provide quantitative
information about the interactions of users with pornographic websites,
focusing on time and frequency of use, habits, and trends. We distribute our
anonymized dataset to the community to ease reproducibility and allow further
studies.Comment: Passive and Active Measurements Conference 2019 (PAM 2019). 14 pages,
7 figure
Mobile - First News: How People Use Smartphones to Access Information
This report is based on a research study conducted with Nielsen and commissioned by Knight Foundation to explore how people use mobile platforms for news
Understanding the Participatory News Consumer
Analyzes survey findings on the impact of social media and mobile connectivity on news consumption behavior by demographics and political affiliation. Examines sources; topics; participation by sharing, commenting on, or creating news; and views on media
Flaunting it on Facebook: Young adults, drinking cultures and the cult of celebrity
Copyright © Antonia Lyons; Tim McCreanor; Fiona Hutton; Ian
Goodwin; Helen Moewaka Barnes; Christine Griffin; Kerryellen
Vroman; Acushla Dee O’Carroll; Patricia Niland; Lina Samu
Print publication available from: http://www.drinkingcultures.info/Young adults in Aotearoa/New Zealand (NZ) regularly engage
in heavy drinking episodes with groups of friends within
a collective culture of intoxication to ‘have fun’ and ‘be
sociable’. This population has also rapidly increased their use
of new social networking technologies (e.g. mobile camera/
video phones; Facebook and YouTube) and are said to be
obsessed with identity, image and celebrity. This research
project explored the ways in which new technologies are
being used by a range of young people (and others, including
marketers) in drinking practices and drinking cultures in
Aotearoa/NZ. It also explored how these technologies
impact on young adults’ behaviours and identities, and how
this varies across young adults of diverse ethnicities (Maori
[indigenous people of NZ], Pasifika [people descended
from the Pacific Islands] and Pakeha [people of European
descent]), social classes and genders.
We collected data from a large and diverse sample of young
adults aged 18-25 years employing novel and innovative
methodologies across three data collection stages. In total
141 participants took part in 34 friendship focus group
discussions (12 Pakeha, 12 Maori and 10 Pasifika groups)
while 23 young adults showed and discussed their Facebook
pages during an individual interview that involved screencapture
software and video recordings. Popular online
material regarding drinking alcohol was also collected (via
groups, interviews, and web searches), providing a database
of 487 links to relevant material (including websites, apps,
and games). Critical and in-depth qualitative analyses across
these multimodal datasets were undertaken.
Key findings demonstrated that social technologies play a
crucial role in young adults’ drinking cultures and processes
of identity construction. Consuming alcohol to a point of
intoxication was a commonplace leisure-time activity for
most of the young adult participants, and social network
technologies were fully integrated into their drinking cultures.
Facebook was employed by all participants and was used
before, during and following drinking episodes. Uploading
and sharing photos on Facebook was particularly central to
young people’s drinking cultures and the ongoing creation of
their identities. This involved a great deal of Facebook ‘work’
to ensure appropriate identity displays such as tagging (the
addition of explanatory or identifying labels) and untagging
photos.
Being visible online was crucial for many young adults,
and they put significant amounts of time and energy into
updating and maintaining Facebook pages, particularly with
material regarding drinking practices and events. However
this was not consistent across the sample, and our findings
revealed nuanced and complex ways in which people from
different ethnicities, genders and social classes engaged
with drinking cultures and new technologies in different
ways, reflecting their positioning within the social structure.
Pakeha shared their drinking practices online with relatively
little reflection, while Pasifika and Maori participants were
more likely to discuss avoiding online displays of drinking
and demonstrated greater reflexive self-surveillance. Females
spoke of being more aware of normative expectations around
gender than males, and described particular forms of online
identity displays (e.g. moderated intake, controlled selfdetermination).
Participants from upper socio-economic
groups expressed less concern than others about both
drinking and posting material online. Celebrity culture
was actively engaged with, in part at least, as a means of
expressing what it is to be a young adult in contemporary
society, and reinforcing the need for young people to engage
in their own everyday practices of ‘celebritising’ themselves
through drinking cultures online.
Alcohol companies employed social media to market
their products to young people in sophisticated ways that
meant the campaigns and actions were rarely perceived as
marketing. Online alcohol marketing initiatives were actively
appropriated by young people and reproduced within their
Facebook pages to present tastes and preferences, facilitate
social interaction, construct identities, and more generally
develop cultural capital. These commercial activities
within the commercial platforms that constitute social
networking systems contribute heavily to a general ‘culture
of intoxication’ while simultaneously allowing young people
to ‘create’ and ‘produce’ themselves online via the sharing of
consumption ‘choices’, online interactions and activities
Social Media and Fake News in the 2016 Election
Following the 2016 U.S. presidential election, many have expressed concern about the effects of false stories ("fake news"), circulated largely through social media. We discuss the economics of fake news and present new data on its consumption prior to the election. Drawing on web browsing data, archives of fact-checking websites, and results from a new online sur-vey, we find:(i) social media was an important but not dominant source of election news, with14 percent of Americans calling social media their "most important" source;(ii) of the known false news stories that appeared in the three months before the election, those favoring Trump were shared a total of 30 million times on Facebook, while those favoring Clinton were shared8 million times;(iii) the average American adult saw on the order of one or perhaps several fake news stories in the months around the election, with just over half of those who recalled seeing them believing them; and(iv) people are much more likely to believe stories that favor their preferred candidate, especially if they have ideologically segregated social media networks
Inclusive Masculinity and Facebook Photographs Among Early Emerging Adults at a British University
Central to debates about the construction of masculinity in sociology is the influence of culture and what constitutes acceptable displays of masculinity. This article adopts a novel approach in examining this question. It adopts a summative content analysis, combined with a semiotic analysis, of 1,100 Facebook photographs, in order to explore the underlying meanings within the photos and the performances of masculinity. Facebook photographs from 44, straight, White, male, early emerging adults attending the same university are used as a representation of an individual’s ideal self. These are then analyzed in order to determine the behaviors endorsed by peer culture. It was found that the sample overwhelmingly adopted inclusive behaviors (including homosocial tactility, dancing, and kissing each other), and inclusive masculinity theory was utilized to contextualize participants’ constructions of masculinity. Thus, this research shows that emerging adult males at this university construct their masculine identities away from previous orthodox archetypes. It is argued that the reducing importance of gendered behavior patterns may represent an adoption of what are perceived as wider cultural norms and act as a symbol of adulthood to these early emerging adults
Social and Cultural Contexts of Alcohol Use: Influences in a Social-Ecological Framework.
Alcohol use and misuse account for 3.3 million deaths every year, or 6 percent of all deaths worldwide. The harmful effects of alcohol misuse are far reaching and range from individual health risks, morbidity, and mortality to consequences for family, friends, and the larger society. This article reviews a few of the cultural and social influences on alcohol use and places individual alcohol use within the contexts and environments where people live and interact. It includes a discussion of macrolevel factors, such as advertising and marketing, immigration and discrimination factors, and how neighborhoods, families, and peers influence alcohol use. Specifically, the article describes how social and cultural contexts influence alcohol use/misuse and then explores future directions for alcohol research
- …