Modeling Consumer Adoption and Usage of Value-Added Mobile Services

In recent years, the mobile telecommunications market has been very dynamic in terms of innovations. Mobile service providers continuously invest in new technologies and introduce many new mobile services for consumers, such as MMS and web services. However, adoption rates are often not very high, which makes it difficult for firms to get return on their technology investments. In this thesis we investigate the individual consumer adoption of new mobile services and consider a range of antecedents and possible moderators. Most importantly, we study the effects of different types of marketing communications on individual adoption timing, and the moderating effect of cultural values on adoption behavior across countries. In addition, we consider the next step in the adoption process: postadoption usage, which has received little attention in the adoption literature so far. In a longitudinal study, we investigate the effect of adoption timing on consumer usage patterns after the adoption of a new mobile service. By taking customer and relationship characteristics into consideration in each study, we also contribute to the customer management literature. We show that relationship characteristics can have a significant impact on adoption behavior and that a loyal and experienced customer can be a valuable asset to companies that introduce a new service

India: a Case of Fragile Wireless Service and Technology Adoption?

Wireless penetration and the Indian economy have grown significantly over the past few years, but how robust and sustainable is the adoption of wireless services and products? Several papers have discussed India as a wireless service and product market, and sometimes tried to assess quantitative attributes thereof. The present paper aims instead at looking, from a management point of view, at the unique underlying evolution processes, bottlenecks and risks. On specific facets, a comparison is given to adoption indicators in other key markets such as China.For example, just to illustrate highlights of these unique attributes , it is indeed surprising that such a major economy with its very large population has not yet achieved the wireless service usage and mobile terminal penetration ratios of neither an early European adopter ,nor of a recent large scale adopter like China or Russia . India has also been characterised by a surprising regulatory development process quite different from many other contexts, both in terms of its both centralised and regional structure, of very low tariffs providing almost no ROI to investors in a stable situation, and of absence of neutrality across communications technologies. At the same time, a very large fraction of the population has not , for affordability and regional coverage reasons, been able to get the access opportunities of more developed regions , leading to a distribution unbalance which is also a significant opportunity .Also , the wireless service and product adoption pattern in India , specific to communicating services , has so far been in rather sharp contrast with the widely known software and outsourcing services industry evolutions in that country .Therefore it is important to compare the most relevant known wireless service and product adoption theories, to establish from facts whether they apply in the Indian context, and, if not, suggest new or mixed theories able to explain all such facts and cast some light into its likely future structural evolution. It is of high relevance in management to validate if indeed established models apply or not in a significant case like India, just as it is also of high relevance for the main stakeholders to identify methodology able to support their analyses.The paper first provides background information on wireless, fixed, and other operators, on wireless penetration, on telecommunications infrastructure and investments, and on Indian human capital. Thereafter is analyzed in detail the relevance, or not, of five traditional technology adoption models across the Indian user base: the absorption business model, the perceived benefits business model, consumer attitudes, the globalisation business model, and finally the brand management business model. These first analyses are followed by the identification and detailed analysis of five other business models or structural processes, some rather unique to India: the two-tier migration model, large scale imported adoption without a telecommunications infrastructure & terminals industry, unstable adoption with lack of consistent public policies, knowledge sharing and productivity enhancement adoption model, and finally late foreign capital investments into a large emerging market.From the comparison of facts and background data , with these ten wireless service and product adoption models , the paper establishes which are not relevant, and which are too some degree . Furthermore the relevant business models are shown to share, further attributes of sustainability (or not) and dynamic behaviour. This allows concluding that India has had an overall quite fragile adoption and deployment path with growing tensions such as coverage, quality of service and affordability disparities. The model comparison also allows to diagnose the key three structural measures needed to reach a sustainable equilibrium from the business, economic and social points of view.India;Mobile communications;Adoption;Business models;Economic development;Infrastructure;Manufacturing;Mobile terminals;Wireless

Consumerization of IT: Nexus of SMAC Technology adoption by the Indian Libraries

The study assesses awareness, use and adoption benefits of SMAC (Smart, Mobile, Analytics and Cloud Computing) Technologies among the LIS professionals working across the libraries of different strata in India. 235 responses obtained using a structured questionnaire and analysed using descriptive statistics method. 99.6% respondents use mobile phones, 58.7% post library activities using social media daily for this purpose 61.3% use Facebook, 52.8% use YouTube, 69.4 use WhatsApp, 31.5% use Facebook Messenger and 18.7% use Instagram. Majority use mobile apps for rendering services, 14.9% for searching catalogue, 11.9% for membership facilities, 8.5%, 10.6% for book renewal facilities and book reservation respectively, 10.6% for SMS alert service, 14.5% for E-resources facility, 10.5% Reference queries and 7.7% for providing referral services. 16.6% have and 15.3% don’t have appropriate analytical tools to handle big data. Regarding the benefits 40.0% and 35.3% strongly agreed on Cost savings on hardware and software with regards to Cloud Computing, 28.9% and 13.2% strongly agree for the benefits on ‘Cost savings on IT operations staff’ and no upfront investment respectively. For overall benefits of SMAC, 32.9% strongly agreed and 34.0% agreed on education benefits, 33.2% strongly agree and 36.6% agreed on Research Benefits, 32.8% agreed and 12.8% strongly agreed on behaviour benefits, 13.6% strongly agreed and 43.0% agreed on cultural benefits

The influence of national culture on the attitude towards mobile recommender systems

This is the post-print version of the final paper published in Technological Forecasting and Social Change. The published article is available from the link below. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. Copyright @ 2013 Elsevier B.V.This study aimed to identify factors that influence user attitudes towards mobile recommender systems and to examine how these factors interact with cultural values to affect attitudes towards this technology. Based on the theory of reasoned action, belief factors for mobile recommender systems are identified in three dimensions: functional, contextual, and social. Hypotheses explaining different impacts of cultural values on the factors affecting attitudes were also proposed. The research model was tested based on data collected in China, South Korea, and the United Kingdom. Findings indicate that functional and social factors have significant impacts on user attitudes towards mobile recommender systems. The relationships between belief factors and attitudes are moderated by two cultural values: collectivism and uncertainty avoidance. The theoretical and practical implications of applying theory of reasoned action and innovation diffusion theory to explain the adoption of new technologies in societies with different cultures are also discussed.National Research Foundation of Korea Grant funded by the Korean governmen

Consumer decision making in mobile-banking service selection

This paper reports on the findings of a study of 267 consumers on the first order selection criteria within a decision making model that utilizes the Analytic Hierarchy Process (AHP) to evaluate mobile banking service selection. The AHP analysis of the first order selection criteria for the full data sample identified ‘Time Saving’ as the highest ranked factor followed by ‘Control’ then ‘Any Place’ and lastly ‘Cost’. The survey also reports on consumer usage patterns for internet and mobile services as well as exploring their experiences with mobile banking services

Impact factors for mobile internet applications in the agri-food sectors

Mobile communication and the mobile Internet can provide important opportunities, economic advantages for enterprises end organisations and support their more efficient operating as they can be used anytime and anywhere. We can make their wide spread use, innovative effects and advantages economical if we consider the effect system of technologies and services. The technological, social and economical complex effect system puts a pressure on the spreading of business applications. The types of applicable equipment are increasing. According to social aspects there are four player groups: manufacturers, enterprises, customers and workers. The Internet technology and the Internet network have become essential communication tools in business processes recently. Using the Internet by means of mobile appliances increases the possibilities. By studying the business process the expenses, advantages, disadvantages can well be seen. Nowadays these applications are more and more successful in areas such as agriculture, different parts of the food industry, extension services, precision agriculture and logistics. It can be stated that the international and the Hungarian development tendencies of the mobile Internet, the RTD Programmes of EU help the wide-spread use of mobile services. The rapid development of the Hungarian domestic mobile market over the last years is the basis for the wide spread use of new broadband mobile services and applications. This system can contribute to the development of agriculture, enterprises and rural areas and can support production, commerce, services and product tracing. But for successful applications we have to consider the impact factors

Horizon Report 2009

El informe anual Horizon investiga, identifica y clasifica las tecnologías emergentes que los expertos que lo elaboran prevén tendrán un impacto en la enseñanza aprendizaje, la investigación y la producción creativa en el contexto educativo de la enseñanza superior. También estudia las tendencias clave que permiten prever el uso que se hará de las mismas y los retos que ellos suponen para las aulas. Cada edición identifica seis tecnologías o prácticas. Dos cuyo uso se prevé emergerá en un futuro inmediato (un año o menos) dos que emergerán a medio plazo (en dos o tres años) y dos previstas a más largo plazo (5 años)

Mobile travel services: the effect of moderating context factors

This article has two objectives: (1) to draw an international comparison regarding the acceptance of mobile travel services in three countries with different profiles when it comes to travelling and mobile telecommunications, and (2) to extend relevant literature on mobile applications, more specifically travel services, by including context-related concepts, taking moderating factors like location, mobility of users, physical, and social context into account. Based on surveys that were carried out in 2009, structural equation modelling is used to identify differences in patterns in the use of mobile travel services and in the role of context-related variables. the conclusion of this article is that context-related factors, that is, mobility and (physical and social) context, have an impact on the relationship between the core concepts of technology Acceptance model (TAM) and Diffusion of Innovation (DoI) research. many studies on the acceptance and use of mobile services indicate that a deep understanding is needed of individual, context-related, and technological characteristics and the way they interact. this is also highly relevant to the travel industry, which wants to utilize the opportunities provided by mobile technology

Technology use in everyday life: Implications for designing for older users

This study examines the experience and attitudes of older adults towards technology and how they compare with younger age groups. Two hundred and thirty seven participants completed an extensive questionnaire exploring their daily lifestyle, use of technology, attitudes towards technology, and perceived difficulty of household devices. The main findings from the study were; (1) there was a strong motivation to learn or to continue learning to use computers by the older group; (2) social connectedness influenced how the older group used or would like to use technology and also why some preferred not to use it; and finally (3) there was an age-related increase in perceived difficulty for many household devices, however some devices maintained intergenerational usability. These finding can be used to inform the design of future intergenerational household technologies