Influence of Information Structure on the Salience of Opinions

We study the influence of information structure on the salience of subjective expressions for human readers. Using an online survey tool, we conducted an experiment in which we asked users to rate main and relative clauses that contained either a single positive or negative or a neutral adjective. The statistical analysis of the data shows that subjective expressions are more prominent in main clauses where they are asserted than in relative clauses where they are presupposed. A corpus study suggests that speakers are sensitive to this differential salience in their production of subjective expressions

What attracts vehicle consumers’ buying:A Saaty scale-based VIKOR (SSC-VIKOR) approach from after-sales textual perspective?

Purpose: The increasingly booming e-commerce development has stimulated vehicle consumers to express individual reviews through online forum. The purpose of this paper is to probe into the vehicle consumer consumption behavior and make recommendations for potential consumers from textual comments viewpoint. Design/methodology/approach: A big data analytic-based approach is designed to discover vehicle consumer consumption behavior from online perspective. To reduce subjectivity of expert-based approaches, a parallel Naïve Bayes approach is designed to analyze the sentiment analysis, and the Saaty scale-based (SSC) scoring rule is employed to obtain specific sentimental value of attribute class, contributing to the multi-grade sentiment classification. To achieve the intelligent recommendation for potential vehicle customers, a novel SSC-VIKOR approach is developed to prioritize vehicle brand candidates from a big data analytical viewpoint. Findings: The big data analytics argue that “cost-effectiveness” characteristic is the most important factor that vehicle consumers care, and the data mining results enable automakers to better understand consumer consumption behavior. Research limitations/implications: The case study illustrates the effectiveness of the integrated method, contributing to much more precise operations management on marketing strategy, quality improvement and intelligent recommendation. Originality/value: Researches of consumer consumption behavior are usually based on survey-based methods, and mostly previous studies about comments analysis focus on binary analysis. The hybrid SSC-VIKOR approach is developed to fill the gap from the big data perspective

Detecting and ordering adjectival scalemates

This paper presents a pattern-based method that can be used to infer adjectival scales, such as , from a corpus. Specifically, the proposed method uses lexical patterns to automatically identify and order pairs of scalemates, followed by a filtering phase in which unrelated pairs are discarded. For the filtering phase, several different similarity measures are implemented and compared. The model presented in this paper is evaluated using the current standard, along with a novel evaluation set, and shown to be at least as good as the current state-of-the-art.Comment: Paper presented at MAPLEX 2015, February 9-10, Yamagata, Japan (http://lang.cs.tut.ac.jp/maplex2015/

From Pixels to Sentiment: Fine-tuning CNNs for Visual Sentiment Prediction

Visual multimedia have become an inseparable part of our digital social lives, and they often capture moments tied with deep affections. Automated visual sentiment analysis tools can provide a means of extracting the rich feelings and latent dispositions embedded in these media. In this work, we explore how Convolutional Neural Networks (CNNs), a now de facto computational machine learning tool particularly in the area of Computer Vision, can be specifically applied to the task of visual sentiment prediction. We accomplish this through fine-tuning experiments using a state-of-the-art CNN and via rigorous architecture analysis, we present several modifications that lead to accuracy improvements over prior art on a dataset of images from a popular social media platform. We additionally present visualizations of local patterns that the network learned to associate with image sentiment for insight into how visual positivity (or negativity) is perceived by the model.Comment: Accepted for publication in Image and Vision Computing. Models and source code available at https://github.com/imatge-upc/sentiment-201