Evaluating recommender systems from the user's perspective: survey of the state of the art

A recommender system is a Web technology that proactively suggests items of interest to users based on their objective behavior or explicitly stated preferences. Evaluations of recommender systems (RS) have traditionally focused on the performance of algorithms. However, many researchers have recently started investigating system effectiveness and evaluation criteria from users' perspectives. In this paper, we survey the state of the art of user experience research in RS by examining how researchers have evaluated design methods that augment RS's ability to help users find the information or product that they truly prefer, interact with ease with the system, and form trust with RS through system transparency, control and privacy preserving mechanisms finally, we examine how these system design features influence users' adoption of the technology. We summarize existing work concerning three crucial interaction activities between the user and the system: the initial preference elicitation process, the preference refinement process, and the presentation of the system's recommendation results. Additionally, we will also cover recent evaluation frameworks that measure a recommender system's overall perceptive qualities and how these qualities influence users' behavioral intentions. The key results are summarized in a set of design guidelines that can provide useful suggestions to scholars and practitioners concerning the design and development of effective recommender systems. The survey also lays groundwork for researchers to pursue future topics that have not been covered by existing method

Evaluating recommender systems from the user's perspective: survey of the state of the art

A recommender system is a Web technology that proactively suggests items of interest to users based on their objective behavior or explicitly stated preferences. Evaluations of recommender systems (RS) have traditionally focused on the performance of algorithms. However, many researchers have recently started investigating system effectiveness and evaluation criteria from users' perspectives. In this paper, we survey the state of the art of user experience research in RS by examining how researchers have evaluated design methods that augment RS's ability to help users find the information or product that they truly prefer, interact with ease with the system, and form trust with RS through system transparency, control and privacy preserving mechanisms finally, we examine how these system design features influence users' adoption of the technology. We summarize existing work concerning three crucial interaction activities between the user and the system: the initial preference elicitation process, the preference refinement process, and the presentation of the system's recommendation results. Additionally, we will also cover recent evaluation frameworks that measure a recommender system's overall perceptive qualities and how these qualities influence users' behavioral intentions. The key results are summarized in a set of design guidelines that can provide useful suggestions to scholars and practitioners concerning the design and development of effective recommender systems. The survey also lays groundwork for researchers to pursue future topics that have not been covered by existing methods

Improving navigation in critique graphs

Critique graphs were introduced as a device for analysing the behaviour of conversational recommender systems. A conversational recommender allows a user to critique a recommended product with statements such as "I'd like a similar product to this one, but cheaper". A critique graph is a directed multigraph in which the nodes represent products, and a directed edge between a pair of products represents how a user can move from one product to another by tweaking a particular product feature. It has been shown that critique graphs are not symmetric: if a user critiques a product pi and is presented with product pj, critiquing product pj in the opposite manner does not necessarily return product pi. Furthermore, it might not be possible to reach all products in a catalogue starting from a given product, or as a consequence of a particular critique some products become unreachable. This latter point is quite unsatisfactory since a user would assume that it is possible to explore the full catalogue by critiquing alone. A number of approaches to overcoming this problem have been proposed in the literature. In this paper we propose a novel approach that exploits the critique graph directly. Specifically, the unreachability is a consequence of a critique graph having more than one strongly connected component. We show how the critique graph can be modified in a minor way, thereby modifying the semantics of critiquing for a given catalogue, so that all products are always reachable

User decision improvement and trust building in product recommender systems

As online stores are offering an almost unlimited shelf space, users must increasingly rely on product search and recommender systems to find their most preferred products and decide which item is the truly best one to buy. However, much research work has emphasized on developing and improving the underlying algorithms whereas many of the user issues such as preference elicitation and trust formation received little attention. In this thesis, we aim at designing and evaluating various decision technologies, with emphases on how to improve users' decision accuracy with intelligent preference elicitation and revision tools, and how to build their competence-inspired subjective constructs via trustworthy recommender interfaces. Specifically, two primary technologies are proposed: one is called example critiquing agents aimed to stimulate users to conduct tradeoff navigation and freely specify feedback criteria to example products; another termed as preference-based organization interfaces designed to take two roles: explaining to users why and how the recommendations are computed and displayed, and suggesting critique suggestions to guide users to understand existing tradeoff potentials and to make concrete decision navigations from the top candidate for better choices. To evaluate the two technologies' true performance and benefits to real-users, an evaluation framework was first established, that includes important assessment standards such as the objective/subjective accuracy-effort measures and trust-related subjective aspects (e.g., competence perceptions and behavioral intentions). Based on the evaluation framework, a series of nine experiments has been conducted and most of them were participated by real-users. Three user studies focused on the example critiquing (EC) agent, which first identified the significant impact of tradeoff process with the help of EC on users' decision accuracy improvement, and then in depth explored the advantage of multi-item strategy (for critiquing coverage) against single-item display, and higher user-control level reflected by EC in supporting users to freely compose critiquing criteria for both simple and complex tradeoffs. Another three experiments studied the preference-based organization technique. Regarding its explanation role, a carefully conducted user survey and a significant-scale quantitative evaluation both demonstrated that it can be likely to increase users' competence perception and return intention, and reduce their cognitive effort in information searching, relative to the traditional "why" explanation method in ranked list views. In addition, a retrospective simulation revealed its superior algorithm accuracy in predicting critiques and product choices that real-users intended to make, in comparison with other typical critiquing generation approaches. Motivated by the empirically findings in terms of the two technologies' respective strengths, a hybrid system has been developed with the purpose of combining them into a single application. The final three experiments evaluated its two design versions and particularly validated the hybrid system's universal effectiveness among people from different types of cultural backgrounds: oriental culture and western culture. In the end, a set of design guidelines is derived from all of the experimental results. They should be helpful for the development of a preference-based recommender system, making it capable of practically benefiting its users in improving decision accuracy, expending effort they are willing to invest, and even promoting trust in the system with resulting behavioral intentions to purchase chosen products and return to the system for repeated uses

Interaction design guidelines on critiquing-based recommender systems

A critiquing-based recommender system acts like an artificial salesperson. It engages users in a conversational dialog where users can provide feedback in the form of critiques to the sample items that were shown to them. The feedback, in turn, enables the system to refine its understanding of the user's preferences and prediction of what the user truly wants. The system is then able to recommend products that may better stimulate the user's interest in the next interaction cycle. In this paper, we report our extensive investigation of comparing various approaches in devising critiquing opportunities designed in these recommender systems. More specifically, we have investigated two major design elements which are necessary for a critiquing-based recommender system: critiquing coverage—one vs. multiple items that are returned during each recommendation cycle to be critiqued; and critiquing aid—system-suggested critiques (i.e., a set of critique suggestions for users to select) vs. user-initiated critiquing facility (i.e., facilitating users to create critiques on their own). Through a series of three user trials, we have measured how real-users reacted to systems with varied setups of the two elements. In particular, it was found that giving users the choice of critiquing one of multiple items (as opposed to just one) has significantly positive impacts on increasing users' decision accuracy (particularly in the first recommendation cycle) and saving their objective effort (in the later critiquing cycles). As for critiquing aids, the hybrid design with both system-suggested critiques and user-initiated critiquing support exhibits the best performance in inspiring users' decision confidence and increasing their intention to return, in comparison with the uncombined exclusive approaches. Therefore, the results from our studies shed light on the design guidelines for determining the sweetspot balancing user initiative and system support in the development of an effective and user-centric critiquing-based recommender syste

The Influence of Online Product Recommendations on Consumer Choice-Making Confidence, Effort, and Satisfaction

The number of products and services available online is growing at a tremendous pace. Consumers increasingly desire the ability to filter through the noise and quickly discover the products that are most relevant to their needs. Many businesses are implementing product recommender systems to provide this ability to consumers, and the result is often increased sales and more satisfied customers. However, recommender systems can also have negative consequences for consumers. For example, a recommender system can bias consumers to purchase more expensive products. Additionally, theories of consumer choice-making suggest that recommender systems can sometimes make purchase choices more difficult, resulting in outcomes that are contrary to the intended purposes of the system, such as customers expending greater shopping effort and feeling less satisfied as a result of receiving too many suggestions. The purpose of this dissertation is to further explore when recommender systems can negatively affect consumers’ online shopping experiences. I investigate three research questions: 1) When do product recommendations increase, rather than decrease, shopping effort? 2) When do product recommendations decrease, rather than increase, shopping satisfaction? And 3) When do recommender systems decrease, rather than increase, consumers’ choice-making confidence? I propose to study these questions by conducting an experiment using a fictitious retail website and online survey

A Survey on Large Language Models for Recommendation

Large Language Models (LLMs) have emerged as powerful tools in the field of Natural Language Processing (NLP) and have recently gained significant attention in the domain of Recommendation Systems (RS). These models, trained on massive amounts of data using self-supervised learning, have demonstrated remarkable success in learning universal representations and have the potential to enhance various aspects of recommendation systems by some effective transfer techniques such as fine-tuning and prompt tuning, and so on. The crucial aspect of harnessing the power of language models in enhancing recommendation quality is the utilization of their high-quality representations of textual features and their extensive coverage of external knowledge to establish correlations between items and users. To provide a comprehensive understanding of the existing LLM-based recommendation systems, this survey presents a taxonomy that categorizes these models into two major paradigms, respectively Discriminative LLM for Recommendation (DLLM4Rec) and Generative LLM for Recommendation (GLLM4Rec), with the latter being systematically sorted out for the first time. Furthermore, we systematically review and analyze existing LLM-based recommendation systems within each paradigm, providing insights into their methodologies, techniques, and performance. Additionally, we identify key challenges and several valuable findings to provide researchers and practitioners with inspiration. We have also created a GitHub repository to index relevant papers on LLMs for recommendation, https://github.com/WLiK/LLM4Rec.Comment: 10 pages, 3 figure

Interaction design guidelines on critiquing-based recommender systems

A critiquing-based recommender system acts like an artificial salesperson. It engages users in a conversational dialog where users can provide feedback in the form of critiques to the sample items that were shown to them. The feedback, in turn, enables the system to refine its understanding of the user's preferences and prediction of what the user truly wants. The system is then able to recommend products that may better stimulate the user's interest in the next interaction cycle. In this paper, we report our extensive investigation of comparing various approaches in devising critiquing opportunities designed in these recommender systems. More specifically, we have investigated two major design elements which are necessary for a critiquing-based recommender system: critiquing coverage-one vs. multiple items that are returned during each recommendation cycle to be critiqued; and critiquing aid-system-suggested critiques (i.e., a set of critique suggestions for users to select) vs. user-initiated critiquing facility (i.e., facilitating users to create critiques on their own). Through a series of three user trials, we have measured how real-users reacted to systems with varied setups of the two elements. In particular, it was found that giving users the choice of critiquing one of multiple items (as opposed to just one) has significantly positive impacts on increasing users' decision accuracy (particularly in the first recommendation cycle) and saving their objective effort (in the later critiquing cycles). As for critiquing aids, the hybrid design with both system-suggested critiques and user-initiated critiquing support exhibits the best performance in inspiring users' decision confidence and increasing their intention to return, in comparison with the uncombined exclusive approaches. Therefore, the results from our studies shed light on the design guidelines for determining the sweetspot balancing user initiative and system support in the development of an effective and user-centric critiquing-based recommender system

User Perceived Qualities and Acceptance of Recommender Systems:The Role of Diversity

Recommender systems have become important, as users are faced with an ever-increasing amount of information available on internet. Much of the research work on the topic has been focused on recommendation techniques, aiming at improving the accuracy of recommended items. Today, researchers use accuracy-metrics for evaluating goodness, when in fact these do not capture users' expectations and criteria for evaluating recommendation usefulness. We must ask ourselves whether a less accurate recommendation is necessarily a less valuable one for the user. To support this, we centre our investigations in this thesis on users, and explore their acceptance behaviours when using recommendations, and their perceived qualities. We present results in four areas. First, we study users' perceptions leading to the acceptance of recommendations and the possible long-term adoption of the system. We run two user studies using two online music recommenders relying on different recommendation techniques. Our results show that the perceived usefulness in terms of quality, and the perceived ease of use in terms of effort, are directly correlated with the users' acceptance of the recommendations. The results also show the necessity for low-involvement recommenders to be highly reactive, helping to take the users' search context into account. Secondly, we evaluate a behavioural recommender, where recommendations are made from implicitly expressed user preferences. We take profile sizes into account and compare such recommendations to an explicit search & browse interface. Our experiment reveals that users perceive the smaller effort required to use a behavioural recommender, but find the explicit solution to yield more diverse suggestions and gives them more control. Overall, users perceive both approaches as being satisfactory, providing the profile size is big enough. Thirdly, we analyse the impact on users' perceptions of a visual rendering. We designed an iconised representation of compound critiques, usually textual, and observed the differences in users' appreciation. Our results reveal that users prefer the visual interface, that it reduces their interaction efforts, and that users are attracted to apply the critiques more frequently in complex product domains, which have more product-features. In a fourth area, we examine the role of diversity of recommendations in users' acceptance. A first study shows that diversity is the dimension which most influences users' satisfaction. We also highlight that users have more confidence in their choice using an organised layout interface for the same perceived ease of use as with a list view, even though the organised layout creates longer interactions. For the first time in a study, we show that diversity correlates with the trust of users. In a second study, we use an eye-tracker to carry out an in-depth study of users' decision process. We show how the influence of a recommender increases throughout a user's purchase decision process until the decision is close to being taken. At this moment, we observed that users rely on the recommender to enhance their confidence in the purchase decision, and that they need diversity to prioritise the suggestions. To end our work, we propose a theoretical diversity-model for maximising users' overall satisfaction by balancing users' needs for recommendation accuracy and diversity throughout the decision process. In addition, we derive a set of design guidelines from all of the experimental results. They are elaborated around four primary axes: user effort, purchase intentions, complex systems and diversity