Web Services as Product Experience Augmenters and the Implications for Requirements Engineering: A Position Paper

There is currently little insight into what requirement engineering for web services is and in which context it will be carried out. In this position paper, we investigate requirements engineering for a special kind of web services, namely web services that are used to augment the perceived value of a primary service or product that is itself not a web service. We relate requirements engineering to a common enterprise architecture pattern and derive from this a number of research questions for further study

Technology of Satellite and Mobile Communication in Modern Distance Education

This paper describes the use of technology of satellite and mobile communication for quality improving of modern distance education

The Multi-Channel CRM Application Framework for M-Business Practices

In every industry, customers’ preferences are changing faster than ever before. Customers can no longer be categorized into well-defined market segments or homogeneous groups. They need to be treated as individuals each with specific needs. The information must be available to anyone from anywhere at anytime. Therefore, service quality becomes an important measure for both enterprises and customers. In real-time economy, sales and services have deep impacts on up/downstream decisions, as well as decisions related to supply chain trading partners. Thus, customer relationship management (CRM) has more transparency than ever, by shifting from a sales productivity tool to a technology-enabled relationship management strategy. Today’s businesses are typical collaborative multienterprise multi-channel supply chain consisting of several specialists. Mobile technology and personalized customer care open the door to new opportunities by offering valueadd services in CRM practices. The key to customer satisfaction and loyalty resides in the enterprise’s core offering and efficient transaction management. This paper provides a broad discussion on the design of mobile-toenterprise application framework for CRM practices. The purpose is to provide an overview and schematic to design an integrated mobile CRM suite. The ideal of this approach is to maximize the value of an enterprise’s customer portfolio through more efficient and effective marketing, sales, and customer service and to put the customers in control, by providing self-service and solution-centered support. With the mobile CRM application framework, the enterprise is also extended to suppliers and trading partners so that when customers get in contact with the resources of an enterprise, they also touch the resources of the value chain. The customers who drive the entire value chain (or supply chain), determine what is to be produced, when it is produced, and at what price

Apps vs Devices: Can the usability of mobile apps be decoupled from the device?

In this paper we present a study using subjective measures to examine usability of mobile phone applications running on two different platforms, the OSX iPhone and an O2 Orbit running Windows Mobile operating system.The aim was to enhance the understanding of the influence of devices on mobile application usability.We gathered subjective measures using questionnaires to assess the satisfaction level while using mobile applications installed on two different devices.Results indicate that the device on which an application is installed strongly influence user satisfaction

The emergence of the mobile internet in Japan and the UK: platforms, exchange models, and innovation 1999‐2011

In 1999 Japanese mobile operator NTT DoCoMo launched arguably the world’s first successful mobile Internet services portal called “i‐mode”. In Europe at the same time a series of failures diminished the opportunities to attract customers to the mobile Internet. Even though similar Internet technologies were available in Japan and the UK, very different markets for services developed during the initial years 1999‐2003. When the West expected Japanese firms to become dominant players in the mobile digitalisation of services during the introduction of 3G networks, it remained instead a national affair. The dominant views of how markets for mobile services operated seemed flawed.   So‐called delivery platforms were used to connect mobile phones with service contents that were often adapted from the PC world. Designing and operating service delivery platforms became a new niche market. It held a pivotal role for the output of services and competition among providers.   This thesis sets out to answer a set of inter‐related questions: How and where did firms innovate in this new and growing part of the service economy and how are new business models mediated by service delivery platforms? It argues that innovation in the digitalised economy is largely influenced by firms achieving platform leadership through coordination of both technological systems and the creation of multi‐sided exchanges. This thesis demonstrates from cases of multi‐sided markets in operator‐controlled portals, of mobile video and TV and of event ticketing in Japan and the UK that defining the scope of the firm on the network level forms the basis for incremental innovation, the dominant form of service innovation. A parallel focus on coordinating platform technology choices forms the basis for firms to trade fees, advertisements, and user data, enabling control over profitable parts of multi‐sided value networks

The Quest for Mobility: Designing Enterprise Application Framework for M-Business Practices

With the advent of the “road warrior,” a growing part of the workforce is mobile and using all sorts of mobile devices to stay in touch and transact business. As the global economy shifts toward the mobile economy, enterprises need to be progressively more flexible and globalize. Mobile businesses open up new opportunities for innovative enterprises and give them new means of communications with customers and employees. In a changing business landscape, mobile business addresses new customer channels and integration challenges. The current transformation is simply the movement of e-business to a mobile environment. It is still a developing concept as are the business models that support it. The usefulness of the mobile channels will be largely driven by new enterprise applications that enhance the overall customer values. This paper provides a broad discussion on the movement of mobile integration strategies. Several issues will be addressed, such as value chain, the data access of mobile computing, m-business application framework, and the future development of mobile computing. All of these efforts attempt to provide an overview and schematics for the integration of modern e-business application strategies into future m-business practices. This paper will show that any proposed system or strategy must recognize the primary value and mechanism of how people “work,” and technological solutions must be devised in order to facilitate people who conduct business. With mobile technologies, enterprise applications will go beyond the four walls of organizations to a workforce on the mov