A Utility-Theoretic Approach to Privacy in Online Services

Online offerings such as web search, news portals, and e-commerce applications face the challenge of providing high-quality service to a large, heterogeneous user base. Recent efforts have highlighted the potential to improve performance by introducing methods to personalize services based on special knowledge about users and their context. For example, a user's demographics, location, and past search and browsing may be useful in enhancing the results offered in response to web search queries. However, reasonable concerns about privacy by both users, providers, and government agencies acting on behalf of citizens, may limit access by services to such information. We introduce and explore an economics of privacy in personalization, where people can opt to share personal information, in a standing or on-demand manner, in return for expected enhancements in the quality of an online service. We focus on the example of web search and formulate realistic objective functions for search efficacy and privacy. We demonstrate how we can find a provably near-optimal optimization of the utility-privacy tradeoff in an efficient manner. We evaluate our methodology on data drawn from a log of the search activity of volunteer participants. We separately assess users’ preferences about privacy and utility via a large-scale survey, aimed at eliciting preferences about peoples’ willingness to trade the sharing of personal data in returns for gains in search efficiency. We show that a significant level of personalization can be achieved using a relatively small amount of information about users

Emerging privacy challenges and approaches in CAV systems

The growth of Internet-connected devices, Internet-enabled services and Internet of Things systems continues at a rapid pace, and their application to transport systems is heralded as game-changing. Numerous developing CAV (Connected and Autonomous Vehicle) functions, such as traffic planning, optimisation, management, safety-critical and cooperative autonomous driving applications, rely on data from various sources. The efficacy of these functions is highly dependent on the dimensionality, amount and accuracy of the data being shared. It holds, in general, that the greater the amount of data available, the greater the efficacy of the function. However, much of this data is privacy-sensitive, including personal, commercial and research data. Location data and its correlation with identity and temporal data can help infer other personal information, such as home/work locations, age, job, behavioural features, habits, social relationships. This work categorises the emerging privacy challenges and solutions for CAV systems and identifies the knowledge gap for future research, which will minimise and mitigate privacy concerns without hampering the efficacy of the functions

Energy efficient privacy preserved data gathering in wireless sensor networks having multiple sinks

Wireless sensor networks (WSNs) generally have a many-to-one structure so that event information flows from sensors to a unique sink. In recent WSN applications, many-tomany structures are evolved due to need for conveying collected event information to multiple sinks at the same time. This study proposes an anonymity method bases on k-anonymity for preventing record disclosure of collected event information in WSNs. Proposed method takes the anonymity requirements of multiple sinks into consideration by providing different levels of privacy for each destination sink. Attributes, which may identify of an event owner, are generalized or encrypted in order to meet the different anonymity requirements of sinks. Privacy guaranteed event information can be multicasted to all sinks instead of sending to each sink one by one. Since minimization of energy consumption is an important design criteria for WSNs, our method enables us to multicast the same event information to multiple sinks and reduce energy consumption