Personalized Recommendation for Balancing Content Generation and Usage on Two-Sided Entertainment Platforms

Online entertainment platforms such as Youtube host a vast amount of user-generated content (UGC). The unique feature of two-sided UGC entertainment platforms is that creators’ content generation and users’ content usage can influence each other. However, traditional recommender systems often emphasize content usage but ignore content generation, leading to a misalignment between these two goals. To address the challenge, this paper proposes a prescriptive uplift framework to balance content generation and usage through personalized recommendations. Specifically, we first predict the heterogeneous treatment effects (HTEs) of recommended contents on creators’ content generation and users’ content usage, then consider these two predicted HTEs simultaneously in an optimization model to determine the recommended contents for each user. Using a large-scale real-world dataset, we demonstrate that the proposed recommendation method better balances content generation and usage and brings a 42% increase in participants’ activity compared to existing benchmark methods

Who are Like-minded: Mining User Interest Similarity in Online Social Networks

In this paper, we mine and learn to predict how similar a pair of users' interests towards videos are, based on demographic (age, gender and location) and social (friendship, interaction and group membership) information of these users. We use the video access patterns of active users as ground truth (a form of benchmark). We adopt tag-based user profiling to establish this ground truth, and justify why it is used instead of video-based methods, or many latent topic models such as LDA and Collaborative Filtering approaches. We then show the effectiveness of the different demographic and social features, and their combinations and derivatives, in predicting user interest similarity, based on different machine-learning methods for combining multiple features. We propose a hybrid tree-encoded linear model for combining the features, and show that it out-performs other linear and treebased models. Our methods can be used to predict user interest similarity when the ground-truth is not available, e.g. for new users, or inactive users whose interests may have changed from old access data, and is useful for video recommendation. Our study is based on a rich dataset from Tencent, a popular service provider of social networks, video services, and various other services in China

Machine Learning for Multimedia Communications

Machine learning is revolutionizing the way multimedia information is processed and transmitted to users. After intensive and powerful training, some impressive efficiency/accuracy improvements have been made all over the transmission pipeline. For example, the high model capacity of the learning-based architectures enables us to accurately model the image and video behavior such that tremendous compression gains can be achieved. Similarly, error concealment, streaming strategy or even user perception modeling have widely benefited from the recent learningoriented developments. However, learning-based algorithms often imply drastic changes to the way data are represented or consumed, meaning that the overall pipeline can be affected even though a subpart of it is optimized. In this paper, we review the recent major advances that have been proposed all across the transmission chain, and we discuss their potential impact and the research challenges that they raise

A Survey on Fairness-aware Recommender Systems

As information filtering services, recommender systems have extremely enriched our daily life by providing personalized suggestions and facilitating people in decision-making, which makes them vital and indispensable to human society in the information era. However, as people become more dependent on them, recent studies show that recommender systems potentially own unintentional impacts on society and individuals because of their unfairness (e.g., gender discrimination in job recommendations). To develop trustworthy services, it is crucial to devise fairness-aware recommender systems that can mitigate these bias issues. In this survey, we summarise existing methodologies and practices of fairness in recommender systems. Firstly, we present concepts of fairness in different recommendation scenarios, comprehensively categorize current advances, and introduce typical methods to promote fairness in different stages of recommender systems. Next, after introducing datasets and evaluation metrics applied to assess the fairness of recommender systems, we will delve into the significant influence that fairness-aware recommender systems exert on real-world industrial applications. Subsequently, we highlight the connection between fairness and other principles of trustworthy recommender systems, aiming to consider trustworthiness principles holistically while advocating for fairness. Finally, we summarize this review, spotlighting promising opportunities in comprehending concepts, frameworks, the balance between accuracy and fairness, and the ties with trustworthiness, with the ultimate goal of fostering the development of fairness-aware recommender systems.Comment: 27 pages, 9 figure

A Survey of Anticipatory Mobile Networking: Context-Based Classification, Prediction Methodologies, and Optimization Techniques

A growing trend for information technology is to not just react to changes, but anticipate them as much as possible. This paradigm made modern solutions, such as recommendation systems, a ubiquitous presence in today's digital transactions. Anticipatory networking extends the idea to communication technologies by studying patterns and periodicity in human behavior and network dynamics to optimize network performance. This survey collects and analyzes recent papers leveraging context information to forecast the evolution of network conditions and, in turn, to improve network performance. In particular, we identify the main prediction and optimization tools adopted in this body of work and link them with objectives and constraints of the typical applications and scenarios. Finally, we consider open challenges and research directions to make anticipatory networking part of next generation networks

Assessing Influential Users in Live Streaming Social Networks

abstract: Live streaming has risen to significant popularity in the recent past and largely this live streaming is a feature of existing social networks like Facebook, Instagram, and Snapchat. However, there does exist at least one social network entirely devoted to live streaming, and specifically the live streaming of video games, Twitch. This social network is unique for a number of reasons, not least because of its hyper-focus on live content and this uniqueness has challenges for social media researchers. Despite this uniqueness, almost no scientific work has been performed on this public social network. Thus, it is unclear what user interaction features present on other social networks exist on Twitch. Investigating the interactions between users and identifying which, if any, of the common user behaviors on social network exist on Twitch is an important step in understanding how Twitch fits in to the social media ecosystem. For example, there are users that have large followings on Twitch and amass a large number of viewers, but do those users exert influence over the behavior of other user the way that popular users on Twitter do? This task, however, will not be trivial. The same hyper-focus on live content that makes Twitch unique in the social network space invalidates many of the traditional approaches to social network analysis. Thus, new algorithms and techniques must be developed in order to tap this data source. In this thesis, a novel algorithm for finding games whose releases have made a significant impact on the network is described as well as a novel algorithm for detecting and identifying influential players of games. In addition, the Twitch network is described in detail along with the data that was collected in order to power the two previously described algorithms.Dissertation/ThesisDoctoral Dissertation Computer Science 201